About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Viral Flights and Flops of Red Bull

Red Bull announced today the celebrity panel that will judge up to 40 crafts at Red Bull Flugtag Cincinnati at 1 p.m. ET on Saturday, Aug. 12 at Sawyer Point Park & Yeatman’s Cove. Teams, comprised of up to five individuals, will launch one-of-a-kind airships off a 27-foot-tall flight deck in front of 30,000 expected spectators. The free event will feature the following panel:

• Chad Johnson, Cincinnati Bengals All-Time Leading Receiver

• Nick Goepper, Three-Time Olympic Skier from Fort Wayne, Indiana

• Jessica Dimon, Cincinnati-Based Drag Queen and Entertainer

• Cale Saurage, TikTok Content Creator

• Chloe Pavlech, Cincinnati native and media personality

These five local and national celebrities will determine the winners of Red Bull Flugtag Cincinnati. They will judge the teams based on the creativity of their craft design, their performance, and the distance of their flight as they compete for exclusive Red Bull experiences and more.

A 5G hybrid mobile network from T-Mobile’s 5G Advanced Network Solutions (ANS) will give viewers tuning into the broadcast an immersive look at all the live action. High-definition drone camera feeds will deliver bird’s-eye views of teams and airships as they take flight, while a 5G POV camera on the water will provide up-close, high-definition views as they land along the Ohio River. Red Bull will also test new anemometers powered by 5G, ensuring staff and participating teams stay informed of wind speed, pressure and direction in real-time.

ESPN2 will broadcast a replay of Red Bull Flugtag Cincinnati on Saturday, Aug. 19 from 6 – 7 p.m. ET.

Outside the home, Red Bull Flugtag will stream live exclusively in restaurants, bars, and other businesses via the Red Bull TV channel on Atmosphere. Atmosphere is the largest streaming TV platform for businesses, available in over 60,000 venues worldwide and reaching over 120 million viewers per month.

In addition, fans can now go to RedBull.com/FlugtagCincinnati to vote for the People’s Choice Award, presented by T-Mobile, given to the favorite craft. The award will be announced at the conclusion of the event.

Cincinnatians will not only be represented by participants but also local businesses onsite at the event.

Cincinnati-based grocer Kroger and family-owned United Dairy Farmers are teaming up with Red Bull Flugtag, among others, and will have special crafts throughout Red Bull Flugtag. United Dairy Farmers will give away its acclaimed ice cream made locally in Cincinnati to all fans in attendance.

Seven collegiate teams will compete in Red Bull Flugtag, thanks in part to Kroger. The grocer supported the college teams with $500 in building materials and a $100 gift card to Kroger to fuel up for the build. The supported teams will feature a Kroger sticker on their craft before they take flight.

Named after the German word for ‘flying day’, Red Bull Flugtag has pushed people’s creativity to the limit for over 30 years. The legendary Red Bull event has been held almost every year in over 50 countries and hosted nine million spectators worldwide. Over the years, Flugtag has seen winning crafts such as Snoop’s Dogg House (San Francisco, 2003),Greased Lightning (Portland, Oregon, 2008) and Flight at the Roxbury (Pittsburgh, 2017). The World Record for the longest flight currently sits at 258 feet set by The Chicken Whisperers in Long Beach, CA in 2013.

Make sure to follow @RedBullUSA on Instagram and TikTok to stay up to date on the latest Red Bull Flugtag information.

Effortless Health Boosts

Finding A Simpler Path to Wellness

We all want to live healthier lives. Unfortunately, not all of us can. We live in a modern world full of busy work schedules, family life, studying and trips to navigate. And this can mean our health can fall into disrepair. Our diets can become bland and dull with microwave meals with little to no nutrition, and exercise can become a thing of the past.

In this blog post, we’ll explore some easy ways to nurture your health, focusing on the benefits of vitamin gummies and tablets, like the sweet sunshine nourishing your body.

Find your own path to better health and wellness / Image Credit: WAYHOME studio / Shutterstock

Sip Your Way to Hydration

Have you drunk a glass of water today? Many overlook water in favor of teas, coffees, alcohol or fizzy drinks. While these are delicious, they do not do as much to hydrate us as water does. Some apps you can download on your phone remind you to drink water at intervals throughout the day.

You will soon notice with regular drinks of water that the amount of headaches and migraines you suffer from will fall. You can effortlessly stay hydrated throughout the day by carrying a reusable water bottle with you. Add a squeeze of lemon or a splash of cucumber for a zesty twist, transforming your water into a refreshing spa-like experience.

Vitamin Gummies and Tablets for a Boost

If your diet is lacking in nutrition and vitamins, then multivitamins or gummies can help with this. While they can’t replace a varied and complete diet, they can be a helpful boost if you struggle to meet your dietary requirements. Plus, there are supplements that your body doesn’t need, but they can give you other, non-medical, benefits. Much like these delta 8 gummies to help you relax if that is something you struggle with.

You can also buy vitamin drinks, such as added vitamin teas and fruit juices. These are another excellent way of getting your body’s vitamins to function well. However, if you think you are suffering from a severe vitamin deficiency, you should see your doctor, as they will be able to give you vitamins tailored to your specific needs.

Dance the Night Away

Exercise doesn’t need to be a chore. You don’t need to go for a run or do a full hour of Yoga to say that you have moved your body.

Go dancing with some friends. Dance like nobody’s watching, and you’ll unleash endorphins that swirl within you like a joyful dance of fireflies. Whether it’s a groovy Zumba class, a swaying salsa session, or simply moving to your favorite tunes in your living room, dancing makes exercise a delightful celebration of life.

Find Time for a Short Nap

Everyone enjoys a good nap, and there is no need to feel guilty about having one. You can have one during a work break or even when you’re out in your garden enjoying the sunshine. A nap can do wonders for clearing brain fog as well as giving your body time to rest after a busy day.

You should also ensure you get at least seven to eight hours of sleep a night. If you struggle with sleep, you should try some gentle exercise before bed to tire you out. If this does not work, keeping a hot water bottle and drinking camomile tea should help you begin to doze off.

Daily Smoothies

If you struggle to ensure that you get enough fruit and vegetables in your diet, then why not invest in a smoothie blender?

Making just one smoothie a day can tick at least two of your five a day off your list. You can have this for or with your breakfast or as an evening snack. They require minimal effort; just place all your fruits and vegetables into the blender and hit the blend button. You can also prepare smoothies a few days before by keeping them in the fridge overnight.

Conclusion

Achieving better health doesn’t have to be a huge, daunting task.

You can begin your wellness journey by including these effortless habits into your daily routine and investing in the vitamins you need. After introducing these small steps, you will soon find yourself incorporating gentle exercise into your week or cooking from scratch more often again.

STORMBREAKERS SOAR ALONGSIDE CAPTAIN AMERICA

Next month kicks off a new era for Marvel’s Sentinel of Liberty in CAPTAIN AMERICA #1! Acclaimed writer and filmmaker J. Michael Stracyznski and superstar artist Jesús Saiz’s CAPTAIN AMERICA #1 launch a saga that spans Steve Rogers’ entire history as an evil that took root in his youth reemerges to threaten his future! To celebrate the new launch, the 2023 class of Marvel’s Stormbreakers have depicted Cap jumping into action alongside his fellow heroes in the latest monthly Stormbreakers variant cover program. Warming up for his new adventures with a wide range of heroes including Blade, Ironheart, Moon Knight, and more, these star-spangled team-ups will grace stands throughout September.

Each month, Marvel’s Stormbreakers bring their incredible talents to your favorite comic series and characters and flex their skills with exciting themed variant cover collections. The current group of artists includes Elena Casagrande, Nic Klein, Jan Bazaldua, Chris Allen, Martin Coccolo, Lucas Werneck, Federico Vicentini and C.F. Villa. Each of these artists embody the raw talent and creative potential to shatter the limits of visual storytelling in comics today! As the next evolution of the groundbreaking Marvel’s Young Guns program, Marvel’s Stormbreakers continues the tradition of spotlighting and elevating these powerful artists to showcase their abilities, artwork and prominence in the world of comic books.

Check out all eight covers now and pick them up at your local comic shop this September! For more information, visit Marvel.com.

Social Media’s Cultural Influence

In the age of technology and interconnectedness, social media has emerged as a dominant force shaping popular culture. Platforms like Facebook, Twitter, Instagram, TikTok, and Snapchat have transformed the way we interact, communicate, use TikTok followers booster and consume information. With billions of active users worldwide, social media has become a powerful tool for spreading trends, ideas, and content, leading to the rapid rise and fall of viral sensations. This article explores how social media influences and shapes popular culture, revolutionizing the way we perceive, create, and engage with trends.

The Speed of Virality

In the pre-social media era, it took considerable time for trends to gain traction and become part of the mainstream. With social media, however, this process has accelerated dramatically. The sharing and resharing of content on platforms like Twitter and Instagram can lead to an exponential spread, reaching millions of people within hours or even minutes. Viral trends now have the potential to go global in an instant, breaking down geographical barriers and uniting people from different corners of the world under a common interest.

The Power of Influencers

Social media influencers, individuals with a substantial following and the ability to sway public opinion, play a significant role in shaping viral trends. Influencers have become modern-day celebrities, with their curated online personas and relatable content attracting millions of devoted followers. When an influencer endorses a product, embraces a new fashion style, or supports a cause, their followers tend to follow suit, making the trend go viral. This phenomenon is a testament to the immense impact that influencers have on shaping popular culture.

Fleeting Fads vs. Lasting Change

One aspect of viral trends on social media is their fleeting nature. What is trending today may be forgotten tomorrow as new content inundated users’ feeds. This rapid cycle of trends can make popular culture feel shallow and disposable. However, some trends have the potential to create lasting change. Social media has proven to be a powerful platform for social and political movements, allowing people to organize, spread awareness, and demand change. The #MeToo movement and the fight against climate change are just a couple of examples of how social media can foster lasting cultural change.

Globalization of Trends

Social media has transcended physical borders, enabling trends to leap from one country to another effortlessly. A dance challenge born in Brazil can find its way to Japan and the United States, connecting people worldwide through shared experiences. This globalization of trends has brought cultures closer together, promoting understanding and appreciation for diverse customs and traditions.

The Dark Side of Viral Trends

While social media has undeniably transformed popular culture, it is not without its downsides. Some viral trends can be harmful or misleading. The rise of fake news and misinformation can lead to negative consequences, affecting public perception, politics, and even public health. Additionally, social media trends may promote unhealthy behavior or unrealistic body standards, impacting users’ self-esteem and mental health.

Conclusion

Social media’s impact on popular culture is profound, shaping the way we perceive trends, ideas, and the world around us. The rapid spread of viral content, the influence of social media influencers, and the globalization of trends have all contributed to this transformation. As social media continues to evolve, it is essential to be mindful of its potential both as a force for positive change and as a platform that requires responsible use. By understanding the dynamics of viral trends and their effects, we can harness the power of social media to shape a more inclusive, informed, and vibrant popular culture.

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LATIN AND LATINX HEROES SHARE THEIR POWER

From Spider-Man to America Chavez, Latin and Latinx super heroes make the Marvel Universe a richer place each and every month! This October, Marvel Comics is proud to honor Hispanic and Latin American Heritage Month by spotlighting some its newer and fan-favorite Latin and Latinx characters.

In the same spirit as Marvel’s Asian American, Native Hawaiian, and Pacific Islander History Month celebration this past May, select issues in October will feature stunning variant covers depicting Latin and Latinx heroes. Within the pages of those very issues, those characters will team up with the titular stars in all-new bonus adventures! This year’s Comunidades Variant Covers will be drawn by acclaimed artist Ernanda Souza, and the stories will be told by a diverse lineup of Latin and Latinx creators, each one bringing their unique background, experience, and voice to Marvel Comics storytelling!

Hailing from all corners of the Marvel mythos, this year’s spotlight characters feature Firebird, Shark-Girl, Power Man (Victor Alvarez), and Eva Quintero of Strange Academy. Not only are these stories perfect for introducing or reintroducing these beloved characters to readers, but they’ll also position them for their own bright futures! Here’s what fans can expect:

· Eva Quintero “borrows” a book from the Scarlet Witch’s private collection and gets more than she bargained for when the book sucks her into a demonic realm! With the help of her Strange Academy teacher, Wanda Maximoff, Eva must find a way to escape before she’s trapped between the pages forever!

· Firebird brings her fiery passion to Earth’s Mightiest Heroes once more in an adventure by writer Kalinda Vasquez and artist Alba Glez. Alongside Captain Marvel and Captain America, Firebird is called upon by the Avengers to investigate a mystery in the desert. Their quest will lead them straight to an all-new character with secrets to reveal deep within… Roswell, New Mexico!

· Power Man on an exciting new journey. But first, he’ll have to survive a battle with the strongest there is! Chasing down a threat, Power Man winds up locked in a brawl with the Incredible Hulk!

· Marvel’s Voices: X-Men, writing duo Raphael Draccon and Carolina Munhóz will join artist Marcelo Costa to bring together Shark-Girl and Sunspot! The two mutants team up for the very first time as they return to their home nation of Brazil to investigate mysterious disappearances of local fisherman—but when their investigation leads them to “Ilha da Queimada Grande”, they find themselves in a showdown with King Cobra! Together, Shark-Girl and Sunspot have to act fast to stop King Cobra’s nefarious plans—and try not to fall victim to the local fauna in the process!

Check out the first COMUNIDADES VARIANT COVER and stay tuned for more to be revealed in the weeks ahead. And celebrate Marvel’s Latin and Latinx heroes and creators this October! For more information, visit Marvel.com.

Lord Afrixana Releases EP

Today, Grammy-nominated artist Lord Afrixana stakes his claim as a culture-and genre-bending master on his dynamic new EP Ghana Must Go. The four-song collection features the powerful track No Dey Tire, the Ghana-born singer-songwriter’s debut single for Protect the Culture/Warner Records. The new label was founded by music industry veteran Marc Byers and has recently entered into a worldwide joint venture with Warner Records. Listen to Ghana Must Go HERE.

Over four fierce tracks, Lord Afrixana shows off his impressive range as a no-holds-barred lyricist with a swaggering flow. We take the charge like visa, we run the streets like tro tro, he announces on opening track; No Dey Tire, a moody manifesto built on thunderous bass and pulsating beats. The song largely reflects and speaks to the African and Caribbean communities of Afrixana’s adopted hometown of Worcester, Massachusetts, where he lived since the age of nine.

He keeps that vigor pumping on Not For Nothing, an adrenaline-fueled song primed to be the next big walkout anthem. Every stripe that you deserve is a stripe you gotta earn, he proclaims. The second half of the EP reveals a softer side as he dips into a more seductive mood with sun-soaked groovers Pillow featuring the hypnotic vocals of “Firefly” and Parachute.

About the EP Lord Afrixana shares, The title represents a reclamation and rebranding effort because Ghana must do more than just go. Ghana Must Go Home. Ghana Must Go Far. Ghana Must Go Well.

With Ghana Must Go, Lord Afrixana proves he’s ready to step into the spotlight as a solo star. The EP arrives after a number of star-studded collaborations. In 2019, he co-wrote two songs with Beyonce for The Lion King: The Gift soundtrack, which would earn him three Grammy nominations. He’s worked with artists like Pharrell Williams, Bebe Rexha, Tiwa Savage, and has been featured on the season 2 soundtrack of the Epix original series Godfather of Harlem alongside DDG with No Favors and the season 3 soundtrack with Bad Guy. He also co-wrote the smash hit summer track “Showing Off Her Body by DaBaby & Davido and flexed his solo talents on last yearߣs hard-hitting Touchdown, featured on the EA Sports Madden NFL soundtrack.

Now, Lord Afrixana heads into his next exciting chapter. Ghana Must Go is a bold statement that hits on respect, honor, love, and the African experience in America and there is much more to come. Stay tuned.

Lord Afrixana brings all of himself to his music. In his vibrant tracks, the Ghanaian American rapper and singer draws on his background in African pop, as well as bruising hip-hop, colorful pop, and emotional R&B, a tapestry of genres that reflects a wide-ranging knowledge, taste, and perspective. He co-wrote Don’t Jealous Me, and Water for Beyonce; Lion King-inspired 2019 album The Gift, and DaBaby and Davido’s smash 2022 summer anthem Showing Off Her Body. The three-time Grammy nominee steps out of the shadows with his new Warner Records EP, The Four and its high-energy lead single, No Dey Tire. Lord Afrixana is a stunning introduction to industry vet Marc Byers Protect the Culture imprint, a new partnership with Warner Records, which will no doubt help bring Lord to the whole world. At age three, his family immigrated from Ghana via Liberia to Massachusetts, fleeing civil war. Later, he would receive status as part of the DACA program. Since he started working in the songwriting world in Los Angeles, he’s written for and worked with producers and musicians, including Akon, Bebe Rexha, Pharrell Williams, Tiwa Savage, Yemi Alade, Jidenna, DJ Mustard, and Beyonce. He has contributed songs to the Forest Whitaker TV crime series ;Godfather of Harlem; and the video game; Madden 23. Lord Afrixana hopes that his ability to vividly capture experiences will ensure that his craft transcends generations. I wanna be the person that you play 30 years from now, he says.

SNIPES and DJ Khaled Open Store

SNIPES, the global sneaker and streetwear retailer with 750 stores across Europe and the US, and Grammy-award winning music mogul DJ Khaled, are thrilled to announce the highly anticipated opening of the We The Best x SNIPES store on Collins Avenue in Miami. This innovative retail destination, set to open its doors on August 3, is poised to usher Miami to the forefront of sneaker & streetwear culture while embodying SNIPES’

commitment to the communities they serve.

The We The Best x SNIPES store promises an unparalleled shopping experience, combining the essence of South Florida’s vibrant sneaker and streetwear culture with the latest SNIPES apparel and exclusive co-branded merchandise. Spearheading this groundbreaking collaboration is SNIPES CEO Sven Voth, alongside the visionary music producer and artist, DJ Khaled, who also serves as the brand’s Chief Creative Officer of SNIPES.

Housed in the heart of Collins Ave, the 6,105 square foot store is a testament to DJ Khaled’s dedication to push Miami’s culture forward. His artistic touch in designing the space interprets the gritty SNIPES store format in his signature modern, futuristic, and design-centric way. The result is a unique blend that captures the vibrant energy of Miami’s sneaker and streetwear culture.

Notably, DJ Khaled’s new office is integrated into the store, demonstrating his personal investment in the project. Besides spacious meeting and sitting areas, his office includes a fully equipped recording studio, a unique feature that showcases DJ Khaled and SNIPES’ commitment to nurturing local talent. Aspiring artists in Miami will have the opportunity to record their tracks within the store and have them sent directly to their devices, amplifying Miami’s creative spirit.

“I’m proud to partner and launch the We The Best x SNIPES store in the heart of Miami Beach,” said DJ Khaled. “To be able to bring a concept store like this to the city is truly remarkable and will uplift the community. I’ve always had a deep love and connection to sneaker culture and streetwear fashion which is the core essence of this new retail store. The community will now have a place not only to come and shop some of the latest brands, but to also have a unique shopping experience like no other.”

Miami is the perfect backdrop for the We The Best x SNIPES store, drawing inspiration from the city’s distinctive culture, vibrant energy, and strong sense of community. In this iconic location, SNIPES reaffirms its mission to make a positive impact on local residents. Beyond its renowned streetwear offerings, SNIPES’ ethos embraces a broader vision focused on empowering and uplifting communities not just locally but also across the globe. The store’s presence in Miami symbolizes a fusion of creativity and inclusivity, promising to connect with the city’s dynamic spirit and cultural diversity.

“We are thrilled to officially open the doors of the We The Best x SNIPES store in Miami,” says Jim Bojko, SNIPES USA President. “This marks an exciting chapter for us as we deepen our connection to the vibrant Miami community. Our commitment to positively impact the city goes beyond streetwear and fashion; it’s about uplifting the communities we serve by fostering organic and long-lasting outreach programs such as the upcoming basketball court remodel in Brownsville. With DJ Khaled’s vision and our resources, we look forward to creating more such unique experiences that resonate deeply with the Miami community, and we are honored to be a part of this dynamic city’s cultural fabric.”

The grand opening celebration on August 3, hosted by DJ Khaled, will be a momentous occasion for the Miami community. The festivities will include a ribbon-cutting ceremony, community giveaways, and special appearances by notable celebrity guests and tastemakers, solidifying the store’s significance as a cultural landmark in the vibrant city.

The We The Best x SNIPES store opens its doors on August 3, 2 p.m. EST at 673 Collins Ave Miami Beach, FL 33139

For more information, please visit www.snipesusa.com.

About SNIPES:

As the leading sneaker and streetwear retailer in the US and Europe, SNIPES offers products from top brands like Nike, Jordan, adidas, and New Balance through its 700 global stores and digital properties. SNIPES works with local community partners as well as international brands and personalities such as its Chief Creative Officer DJ Khaled to support, empower, and celebrate street culture.

Lil Wayne Teams Up With Mario & Tyga

Hip Hop legend, Lil Wayne joins the R&B soul singer Mario and Tyga on the summer anthem, Main One via Epic Records. This iconic trio brings the heat on their new single accompanied by vibrant visuals and a sexy ambiance. The video is infused with diamonds, high end designer looks and beautiful women all inside of a jaw dropping mansion. The balance of Lil Wayne and Tyga‘s bars against Mario‘s lush vocals makes for a instant banger.

About Lil Wayne & Young Money Entertainment:
Lil Wayne rewrote the entire game in his image. The five-time GRAMMY® Award-winning multi-platinum rap icon, Young Money Entertainment founder, acclaimed author, pro skater, philanthropist, and history-making superstar continues to leave an indelible tattoo on the culture. He has cemented his legacy forever as “one of the best-selling artists of all time,” tallying sales in excess of 100 million records worldwide with 25 million albums and 90 million digital tracks sold in the United States alone. In 2022, Wayne earned his first Diamond certification from the RIAA with his generational smash hit “Lollipop” feat. Static Major. Not to mention, he has garnered 26 BET Awards, 4 Billboard Music Awards, 7 MTV Awards, 4 Soul Train Awards and 8 BMI Awards, as well as recently received the Global Impact Award at The Recording Academy Honors Presented By The Black Music Collective. He’s slated to be named a BMI Icon Award at the forthcoming 2023 BMI R&B/Hip-Hop Awards.

With a discography highlighted by five career spanning #1 debuts beginning with 2008’s 6x platinum, 3x GRAMMY® Award-winning opus Tha Carter III and its 5x platinum, 2011 successor Tha Carter IV, he released the latest version of the series – Tha Carter V – in 2018. Not only did it clinch #1 on the Billboard 200, but it also achieved “the second-largest streaming week for an album in history.” Every song on the tracklisting charted on the Billboard Hot 100 as he became “the first artist to debut two songs in the top 5.” It all bulldozed the way for his thirteenth full-length, Funeral, a year later. Simultaneously, Wayne owns and operates Young Money Entertainment as C.E.O. The company ignited the careers of two of the most successful artists ever—Drake and Nicki Minaj. The committed philanthropist founded The One Family Foundation too.

Reebok + VeeFriends

Unveil Classic Nylon Collaboration

The Collection is Inspired by Aspiring Alpaca, one of the Original VeeFriends Characters created by Serial Entrepreneur Gary Vaynerchuk.

Reebok + VeeFriends, a contemporary entertainment company created by serial entrepreneur Gary Vaynerchuk, announced a collaborative release inspired by one of the 283 VeeFriends characters: the VeeFriends Aspiring Alpaca Classic Nylon.

VeeFriends was developed around characters, all of which Vaynerchuk imagined, created, and drew himself to foster a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. The characters represent the manifestation of metaphysical concepts and virtues such as love, kindness, gratitude, resiliency, adaptability, ambition, and more.with Reebok,” said Vaynerchuk.”

This collaboration’s inspiration, Aspiring Alpaca, ties in with Reebok’s aspiration to create opportunity, products, and inspiration for individuals to reach their full potential, as the character encourages people to pursue their dreams.

“As a 1980s kid and pop culture enthusiast, you can imagine how thrilled I am to collaborate incredibly excited to extend VeeFriends to another consumer product like sneakers, which is at the forefront of popular culture. Working with the Reebok team has been a pleasure, and I can’t wait for everyone to rock the VeeFriends Aspiring Alpaca Classic Nylon.”

The concept is applied to Reebok’s heritage silhouette, the Classic Nylon, which debuted in 1991 and has a minimalist yet classic look. The Reebok x VeeFriends Aspiring Alpaca Classic Nylon (100070037) features a nylon upper with suede overlays, the VeeFriends logo in the windowbox and the original Series 1 drawing of Aspiring Alpaca on the tongue.

The VeeFriends Aspiring Alpaca Classic Nylon will be available for $90 in unisex sizing on Reebok.com and shop.veefriends.com beginning August 24th, 2023.

Celebrating the collection, the creative campaign features three individuals – Shahreen “Katz” Ahmed, Christian Robles, Esma Shmeit – selected from the VeeFriends collectors’ community who embody the ethos of Aspiring Alpaca.

● Shahreen “Katz” Ahmed is an active and positive person in the VeeFriends community. They are the Founder of VeeRoses, which is an initiative to give “roses” to individuals while sharing positive affirmations. Katz hosts Wellness Wired Twitter spaces that focuses on health and wellness of the greater Web3 community and is the curator of inperson community events for VeeFriends, World of Women, and more.
● Christian Robles is a professional boxer and is working towards a title shot with the support of the VeeFriends community. A competitor in the ring and positive force outside of it, Robles is dedicated to embodying the VeeFriends ethos of kindness, empathy, and positivity.
● Esma Shmeit is an up-and-coming female rapper from Canada who participated in the Gala Music competition at VeeCon 2023. The experience humbled and fueled her determination to continue pursuing her aspirations of becoming a female rap star, and she encouraged others to pursue their dreams.

About VeeFriends

VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.

For more information, visit https://veefriends.com and join the discord channel.

About Reebok Design Group

Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.