Posts tagged with "bodysuits"

TA3 Swimwear by Leila Shams for use by 360 Magazine

TA3 Swimwear

By: Leila Shams

As we near the end of winter, I’m sure we are all highly anticipating spring and summer. With the beautiful, warm weather rolling in comes the overwhelming need for a perfect beach body. What if we could eat whatever we want, work out less, and still look amazing on the beach? That’s where Leila Shams steps in and says “you can!” With her new swimsuit line, TA3 Swim, everyone can look and feel like a “Baywatch babe” walking down the beach.

Leila Shams is a seasoned fashion designer. She is founder and CEO of TA3 Swimwear–a fashion line that offers a newly innovative type of swimsuit that flatters your shape, regardless of body type. After a lot of hard work and dedication, she has created the world’s most sculpting swimsuits. Her exciting career has involved working for top brands such as DKNY, Express, and Tommy Hilfiger, but launching her newest swimwear line, TA3, has been the highlight of her career.

Leila created TA3 because she wanted to look good in a swimsuit and was inspired by her own insecurities. She wondered why women invest in shape wear for under their clothes, but then when they’re the most exposed on the beach, they wear some of the flimsiest garments ever.

“I see so many ‘inclusive’ swimwear brands showing a suit on a plus-sized woman that just doesn’t fit. If her bust isn’t supported, if there are bulges everywhere, then you’ve just sized up but you haven’t bothered to flatter her body” says Leila. Leila believes we should all be able to eat and still look hot at the pool or beach without having to stress. This is why she named the company TA3, which is “EAT” backwards.

It took Leila almost three years, hundreds of prototypes, and fittings to create a waterproof swimsuit that squeezes your body into a beautiful hourglass shape. TA3 suits are created from compression fabric, which Leila discovered after surgery when she had to wear a compression suit. Her swimsuit is a patent-pending construction that snatches your waist, flattens your tummy and lifts your bust.  Leila is a long-time fashion designer whose designs have clothed the biggest celebrities in the world including Kim Kardashian, Kendall Jenner, Kelly Clarkson and Nicki Minaj. Her products are sold in some of the best boutiques and on-line retailers. Even with her rich designer past, Leila feels that the greatest thrill of her career and life is being the reason that women loving the way they look in a swimsuit, and instilling a newfound confidence in her customers.

TA3 suits are sexy, fashionable, and give every woman the shape and curves they have been striving for their entire lives. Leila’s current, one-piece suit collection comes in all-black , and features three trendy styles: zippy, lacey, and high-cut zippy. The suits are so versatile that women can even wear this matte swimsuit as a bodysuit with a skirt or jeans–making TA3 swimsuits the “little black dress” of this years’ Summer wardrobe. This will be your new go-to piece. You no longer need to buy several different bathing suits.

TA3 Swim has customers raving about their new self-esteem boost. Whether it’s a postpartum mother or victim of the “Covid-15” weight gain, TA3 is bringing women back to the beach and pool by making them feel confident. TA3 swimwear is handing women back their power. Women can now confidently strut their stuff without a worry in the world.

Leila’s creativity, relentless drive, and sense of humor make her the perfect female disruptor who is reimagining the concept of a successful apparel industry. Leila claims, “the way we usually fit women’s clothing is so backwards.” Models are tall, hourglass shaped and “perfect”–but this is not what the average, everyday woman looks like. Women’s bodies can vary and differ in so many ways. What sets Leila’s apparel apart from other brands is that her suits are not very stretchy, and she molds her styles on women of all shapes and sizes. Over the past two years, she has taken in her customers’ feedback and tweaked the design to make necessary changes, which has led to the development of her current collection. Leila explains that making clothing used to be expensive and slow, which was annoying because trends would die out before companies were even able to launch a product. Nevertheless, she realized that clothing should be expensive and slow, because although you may like to design and shop, creating stuff that is quick and cheap is merely fun. In fast fashion, workers aren’t paid what they should be paid and companies produce a lot of waste. On top of that, people end up buying a bunch of clothing that they wear once and then quickly throw away.

Swimsuits are not where it ends for Leila Shams. She fully expects to expand and incorporate more categories focused on ultra-flattering fits for your body shape. She is adding more lengths and fits to her best-selling styles, as well as adding bodysuits. She is also expanding her team. Now with Leila’s new swimsuit line, TA3 Swim, women no longer need to worry about their bodies, jump on crazy diet fads, or work out until their limbs fall off trying to achieve an unrealistic, nearly unattainable body. Leila wants to be known as “the fashion designer that stopped shoving women into thin, stretchy, and unflattering clothing.” She is determined to change the way we fit and size clothing. We can now live in and be proud of our own bodies.

TA3 Swimwear by Leila Shams for use by 360 Magazine

American Apparel Fall 2018 Collection

American Apparel announces the debut of its Fall 2018 Collection. With a curated selection of brand new arrivals and returning iconic favorites, the collection includes an array of denim, tees, leggings, skirts, hoodies, and outerwear in a wide range of colors and prints, available exclusively at AmericanApparel.com.

Khairan Majid, American Apparel’s head of merchandising, says the collection “offers an inclusive and refreshing take on fashion basics with longevity. We wanted to break down barriers with gender-neutral silhouettes and a wider size range. The warm, neutral color palette and beautiful luxe fabrics elevate this range, while still keeping the price point accessible.”

The season’s offerings include the anticipated return of the Riding Pant. This highly-coveted style is a high-waist silhouette with the perfect amount of stretch, now with an updated waistband and improved fit. Available in Black, Navy, Silver Birch, and Lieutenant, the Riding Pant retails at $68.00 with sizing from XS to XXL.

Another returning favorite for fall is the bestselling Tennis Skirt, an American Apparel icon and back-to-school essential. This pleated skirt is rendered in lightweight Gabardine polyester, with a wide range of colorways including classic plaid, retailing at $48.00.

The season welcomes the arrival of American Apparel’s first-ever outerwear collection, beginning with a lightweight, year-round Trench Coat – the brand’s interpretation of the classic English silhouette. The Trench Coat is available in Black, Vintage Khaki, navy, Lieutenant, Black/Navy, and Lieutenant/Mauve, with sizes ranging from XS to XXL, retailing at $98.00. Also on the outerwear docket: a Bomber Jacket, with reversible construction for a modern update, retailing at $118.00 in Black/Navy and Lieutenant/Mauve. Rounding out the outerwear highlights are the slick Duckie Puffer and Duckie Raincoat, available in Black, Freesia, Mauve, and Palace Blue from XXS to XXL (priced from $88.00 to $98.00). Polar Fleece also makes an appearance, offering superior comfort and next-level softness, with a Pant and a Quarter Zip pullover, available in Black and Palace Blue with contrasting trim, from XS to XXL, retailing at $46.00 and $48.00.

American Apparel’s Fall 2018 collection also launches a new corduroy collection: 100% Cotton styles that are soft to the touch, incredibly comfortable, and vintage-inspired. Corduroy styles include a Zip Skirt, a Skirt Overall, a Letterman Jacket, and a versatile Shacket, available in Lieutenant, Hot Sauce, Dark Honey, and Navy. Corduroy pieces retail from $58.00 to $88.00, with sizes ranging from XS to XL.

Texture plays a key role this season, as American Apparel expands its Thick Rib collection. Thick Rib is a medium- weight cotton-poly blend designed to atter and shape the body, as evidenced by the new Soccer Jersey, Bodysuit, Crewneck Dress, Midi Tube Dress, Crop Turtleneck, Bralette, and Flare Pant. Thick Rib colorways are Black, Star White, Lavender, Freesia, and Maroon; sizing runs from XS to XL and styles are retailed from $28.00 to $44.00.

Denim plays a key role this fall, with a Denim Pocket Skirt ($58.00) in XS to XL; a Button Flare Jean in Vintage Blue ($68.00) in sizes 24 to 32; a Crop Pencil Jean ($68.00) in sizes 24 to 32; and a new men’s fit: the Straight Jean, made with 14-ounce denim for an authentic vintage feel. The Straight Jean is available in a Dark Wash and Medium Wash, retailing at $68.00 from size 30 to 34.

And in classic American Apparel tradition, fall includes a wide variety of premium basics, from iconic tees, tanks, and pullovers to hoodies, bodysuits, shorts, and much more. Mix-and-match foundational pieces for everyday wear and easy layering – for workouts, weekends, and everything in between. Adds Majid: “We believe in individuality and self- expression, and I think this collection embodies both.”

ABOUT AMERICAN APPAREL

Established in 1989, American Apparel is an iconic Los Angeles fashion basics brand known for premium styles that are timeless, sexy, fun, and colorful. American Apparel’s mission to empower all people is reflected in its ethical, sweatshop-free manufacturing, as well as its bold branding – a celebration of diversity, inclusivity, equality, and body positivity.

Gildan Activewear acquired the American Apparel brand in February 2017. As part of Gildan’s family of brands, American Apparel is now a member of one of the world’s largest and most responsible manufacturing networks. American Apparel is sold online globally. For more information, please visit www.americanapparel.com.