Buzzing New Orleans artist Rob49 delivers his widely anticipated full-length project 4 God. The masterfully produced body of work features Rob’s signature Louisiana slang, delivered with a gruff musical cadence that is a refreshingly new sound out of New Orleans–shot through with the velocity of contemporary trap styles. 4 God’ is out now on all digital retailers HERE.
Rob49 arrived on the scene fully-formed, as though he’d been practicing for his first studio session his whole life. The deep-voiced New Orleans artist started rapping officially only a short while ago, but you wouldn’t know it—already people are calling him “baby Soulja Slim” for his magnetic presence and confidence on the mic. Listening to songs like the local anthem “Pent House,” it’s clear these sorts of accolades are earned. Across his propulsive flows, Rob raps with a natural energy and an easy assuredness, putting on for his neighborhood and remembering those he’s lost.
From early in his life, Rob49 had the DIY mentality instilled in him. Born in New Orleans in 1999, and growing up at the intersection of projects in the 4th and 9th Wards (that’s where the “49” in his rap handle comes from), Rob had to adapt to the harsh realities of his environment on his own, part of where the energy in his music originates. That energy has translated to co-signs from Say Cheese founder Shawn Cotton and Mississippi State basketball star Lamar Peters. Since his first studio session, he’s put in work, culling beats from YouTube and local producers. In 2020 alone he put out three propulsive tapes—4our the World, Vulture, and Krazy Man—building buzz in his city. It’s no mystery: on each project he sounds unbelievably poised and possessed by the beat, breathlessly digging into stories about his hood and come-up.