About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Rottet Collection wins good design award in Chicago via 360 MAGAZINE.

ROTTET COLLECTION

The Walking Bench from the Rottet Collection by Hall of Fame architect and interior designer Lauren Rottet, FAIA, FIIDA, has won a prestigious GOOD DESIGN® Award and earlier in the year also captured a top place in the 2022 NYCxDESIGN Product Design Awards. 

The GOOD DESIGN® Awards recognize the top new products bestowed annually by The Chicago Athenaeum in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. Founded in Chicago in 1950, GOOD DESIGN® is the oldest and most respected program awarding design excellence worldwide. This year the museum received a record number of submissions from an international roster of top manufacturers and industrial, product and graphic design firms representing 55 nations.

“I’m thrilled with this recognition and want to thank this year’s panel of  judges along with the design community,” said Rottet, when referencing the recent win for the Walking Bench (top), a sculpted horizontal stone bench that received multiple awards and accolades this year.

The Walking Bench won the 2022 NYCxDESIGN Product Design Award for best residential seating and was a finalist in the A+Product Awards from Architizer. Highlighting angled legs and marble construction, the bench was originally designed as indoor/outdoor seating for the entry foyer at the Kips Bay Show House in Dallas.

The Rottet Collection along with the Walking Bench can be viewed by appointment only at the New York Showroom, 29 West 30th St., 6th Floor.  Contact: Sandra Sharma, Director, Rottet Collection, 866-400-4777.

About Lauren Rottet

Lauren Rottet is Founding Principal of Rottet Studio, an international architecture and interior design firm recognized as one of the Top 3 Most Admired Design Firms in the World. Lauren Rottet is one of the most celebrated designers of our time and the first  woman to hold the title of both FAIA and FIIDA. She also holds the titles of  Interior Design Hall of Fame, Interiors Designer of the Year, Boutique Design’s Designer of the Year and Hospitality Design Platinum Circle inductee. Rottet’s product designs have earned many accolades, including Interior Design’s Best of Year, four gold medals for Best of NeoCon and eight Chicago Athenaeum GOOD DESIGN Awards. “I have never seen someone who is as skilled in such a wide vernacular of design styles from contemporary minimal to elegantly traditional in such an authentic manner,” said architecture critic Paul Goldberger about Rottet’s signature oeuvre.

Kathy Bates shot by Dana Hawley in film Are you there God? Via 360 MAGAZINE.

ARE YOU THERE GOD?

Written for the screen and directed by Kelly Fremon Craig.

Based on the Book by Judy Blume.

Lionsgate has revealed first look images featuring Rachel McAdams, Abby Ryder Fortson, Benny Safdie, and Kathy Bates on behalf of ARE YOU THERE GOD? IT’S ME, MARGARET.

For over fifty years, Judy Blume’s classic and groundbreaking novel Are You There God? It’s Me, Margaret. has impacted generations with its timeless coming of age story, insightful humor, and candid exploration of life’s biggest questions. In Lionsgate’s big-screen adaptation, 11-year-old Margaret (Abby Ryder Fortson) is uprooted from her life in New York City for the suburbs of New Jersey, going through the messy and tumultuous throes of puberty with new friends in a new school. She relies on her mother, Barbara (Rachel McAdams), who is also struggling to adjust to life outside the big city, and her adoring grandmother, Sylvia (Kathy Bates), who isn’t happy they moved away and likes to remind them every chance she gets. The film also stars Benny Safdie (Licorice Pizza, Good Time) and is written for the screen and directed by Kelly Fremon Craig (The Edge of Seventeen), based on the book by Judy Blume, and produced by Gracie Films’ Academy Award winner James L. Brooks (Best Picture, 1983 – Terms of Endearment), alongside Julie Ansell, Richard Sakai, Kelly Fremon Craig, Judy Blume, Amy Lorraine Brooks, Aldric La’auli Porter, and executive produced by Jonathan McCoy.

Lionsgate presents, a Gracie Films production.

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Photo: Dana Hawley

LOUIS VUITTON x YAYOI KUSAMA via 360 Magazine.

LOUIS VUITTON × KUSAMA

Louis Vuitton debuted their latest campaign in collaboration with internationally acclaimed artist, Yayoi Kusama. Celebrating the ten-year anniversary of Louis Vuitton x Yayoi Kusama’s first global collaboration, this campaign has already garnered attention worldwide and is paving the way for an even-more alluring collection offering. The highly-anticipated first drop of the collection will officially hit stores on January 6th, and will be available in the Miami Design District and Aventura Mall.

Offering an array of items for both men and women across all product categories, the collection is built on several themes iconic to Yayoi Kusama: Dots, Flowers, Pumpkins and Faces. The Maison’s Savoir Faire takes center stage, displaying exquisite attention to detail through a variety of printing and embellishment techniques.

ABOUT 

Ten years after its global collaboration, Louis Vuitton launches chapter two of its partnership with Japanese artist Yayoi Kusama, hitting stores worldwide this month. In 2012, Louis Vuitton and Yayoi Kusama’s collaboration flourished through various universes of the Maison, from product, exhibitions, and a series of unique window installations. In 2023, the second installment is an ultimate tribute to her extraordinary art, audacity and craftsmanship that has nurtured the longstanding relationship. A handful of leather goods were unveiled during the Women’s Cruise 2023 Collection fashion show at the Salk Institute in San Diego: a first glimpse teasing the 2023 collection which is, with a captivation retrospective approach, built on several themes iconic to the artist: Dots, Flowers, Pumpkins and Faces. For the first time, this unique collaboration includes all product categories for both men’s and women’s. Displaying all our métier’s savoir-faire, it explores a variety of printing and embellishment techniques, from 3D serigraphy to exquisite leather marquetry, subtle jacquard to complex embroideries, laser on denim and delicate enameling. The collection will appear in two parts, with the first drop launching January 6th, 2023 and the second drop launching March 31st, 2023.

Def Jam appoints Kardinal Offishall as Global A&R via 360 MAGAZINE.

Def Jam appoints Kardinal Offishall as Global A&R   

Award-winning artist and producer Kardinal Offishall has been appointed as Global A&R for iconic record label Def Jam, and will be working directly with CEO Tuni Balogun and EVP LaTrice Burnette.

In his new groundbreaking role, he will sign and help elevate talent from around the world. “I feel incredibly blessed to be able to work with the new faces of Def Jam. I grew up on all the legendary music that had a home here. From LL Cool J and DMX to Benny the Butcher and 2 Chainz, the company has an incredible legacy and I’m looking forward to working with the new superstars, as well as the incredible legacy acts,” says the respected music executive and multi-platinum selling artist about working for the most-followed major label on all major social media platforms that has expanded to include labels in the UK, France, Africa, India and Southeast Asia. 

Kardinal Offishall became a staple in the international music scene in the late 2000s with features on hit records such as Akon’s “Beautiful”, Lady Gaga’s “Just Dance” and his own single “Dangerous” which scorched the Billboard Hot 100 charts and peaked in the Top 5, making him the first rapper from Canada to do so. He participated early on in the careers of Rihanna, Alex Da Kid, T-Pain, Vybz Kartel, Estelle, and Sean Paul, to name a few. He is also a cultural and musical ambassador for a new wave of Canadian superstars, working with Drake, K’naan, Daniel Caesar, Boi-1da, and Glenn Lewis. Over the last decade, Kardinal diversified his portfolio by adding Executive to his Rapper, Producer and Philanthropist repertoire. Outside of his role finding and signing the global stars of today and tomorrow, Kardinal is also a judge on Canada’s Got Talent, the world’s greatest talent competition and global talent show brand. Last year the show became Citytv’s biggest original series of the past decade, attracting about 1.4 million viewers per episode.

Working for the legendary Def Jam Recordings label allows Kardinal to help grow and compliment the cutting-edge label that launched stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy, and established its dominance with a range of superstar acts like Jay-Z, DMX, Rihanna, Pusha T, Big Sean, and Jeremih, among many many others. “Big up to Tunji, LaTrice, Eric Hutcherson, Michelle Anthony, Sir Lucian and the entire UMG family who helped make this happen. I will physically be in the US and across the globe on a regular basis, as per usual, but Toronto will always be home. Been working…and I can’t wait for y’all to see what we have cooking. Rocking wit’ the winning team!” 

Kellie Parkin is new executive director of the nglccNY via 360 MAGAZINE.

Executive Director of nglccNY

Executive Director of nglccNY, and continue supporting LGBTQ entrepreneurs on an even larger scale,” said Kellie Parkin.

Under her transformative leadership, The Pride Chamber was honored as Chamber of the Year in 2017 by the NGLCC. Kellie was honored during the 2020 pride month by U.S. Congressman Darren Soto as a distinguished leader in Central Florida. Most recently, she was recognized as a 2021 Social Justice Game Changer by the Orlando Magic.

“Kellie received the inaugural Affiliate Chamber Leader of the Year Award by the NGLCC, and continues to be a mentor and role model for chamber leaders throughout the nation,” said NGLCC Co-Founder and CEO Chance Mitchell. “We are thrilled to have Kellie in the expanded and important role helping New York’s vast and diverse LGBTQ business community thrive.”

nglccNY serves the LGBTQ and allied business community across all five boroughs of New York City, as well as across the entire Empire State through a network of outposts and specialized partnerships. The organization produces over 30 programs a year to educate, grow, and connect LGBTQ entrepreneurs and the corporate and community partners seeking to work with them. Learn more at nglccNY.org

Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.

MERCEDES-BENZ × CES

Mercedes-Benz Announces New Charging Network and Advanced Tech at CES 2023

The advancements in digital technologies, EV development, and forward-thinking by Mercedes-Benz were on full display at the 2023 Consumer Electronics Show (CES) in Las Vegas. With incontrovertible electrification innovations — both current and on the horizon — the automotive manufacturing and software company from Stuttgart, Germany is nobly playing its part in ascertaining that the electrification of mobility is progressive, efficient, convenient, and widespread. Aptly, M-B took advantage of the fanfare at CES 2023 to launch its global branded, high-power charging network which will debut in North America in 2023.

At CES, Chief Technology Officer Markus Schäfer and Chief Software Officer Magnus Östberg hosted a TECH to DESIRE press conference to discuss the charging network, as well as an array of other news, such as the Vision EQXX research vehicle with an all-electric driving range of more than 745 miles; partnerships with Apple Music and Universal Music Group to provide elevated in-car sound experiences with Dolby Atmos; and Level 3 conditionally automated driving with Mercedes-Benz DRIVE PILOT. In standard German practice, the announcements were meticulous, tech-heavy, and digitally fascinating. The goal of the perpetuating ideologies from Mercedes-Benz‘s engineering perspective is to accelerate infrastructure development to make life easier and convey how technology creates desire for its customers.

Whether your EV adoration is for the EQ brand or another EV company, M-B is aggressively pushing EV adoption to accelerate humanity’s carbon neutrality target. The charging network will be open to every EV customer, not just Mercedes-Benz owners. The rollout will start this year in North America and pairs with MN8 Energy and ChargePoint, which operates one of the most expansive networks of independently owned EV charging stations in 14 countries. MN8 Energy is one of the US’s largest solar energy and battery storage owners and operators. Completion is expected by 2027 and should consist of 400 hubs with more than 2,500 high-power chargers, including an inordinate number of 350 kW chargers. EV drivers can locate the premium charging hubs near highways, central intersections, and metropolitan areas. Cameras for safety will be installed, and the most convenient locations will feature restaurants and restroom facilities close by. Expect 4 to 12 chargers at standard locations and up to 30 at busy junctions. M-B owners will also receive priority with the ability to reserve a spot before arrival.

“At Mercedes-Benz, we’re fully committed to making the charging of battery electric vehicles easier and more accessible,” stated Markus Schäfer. “By selecting MN8 Energy and ChargePoint as our partners in North America – two of the leaders in their respective fields – we’ll be able to continue to drive the transformation towards an electric future, which is one of the main pillars of our holistic, sustainable corporate strategy.”

In accordance with the network announcement, I was also able to experience a Las Vegas drive in the Vision EQXX ultra EV. Engineered in just 18 months and representing the most efficient Mercedes-Benz ever built, this experimental unit acts as a barometer for production EQ models, which may eventually inherit deviations from its technology, energy storage capabilities, and driving range. Ironically however, an owner of this particular EV may not need the high-power charging network since its range of 745 miles is so extensive. The development intention of the vehicle was to produce a battery with 100 kW capacity, lightweight construction, increased aero, and extreme efficiency.

To evaluate the EQXX’s limits, M-B engineers averaged an impressive energy consumption of 7.5 miles per kilowatt hour on a drive from Stuttgart, Germany to Silverstone, U.K. The RWD EQXX features carbon fiber components, fully covered magnesium rims, a solar-paneled fix roof for regeneration, a 47.5″ 8K MBUX display screen, and an all-planted-based interior utilizing bamboo, cactus, and mushroom-derived materials. Although it’s optimized for highway driving, the EV moves emphatically with its low center of gravity. Comparatively speaking, the EQXX battery is half the volume of the EQS battery and a third less in weight, yet has almost the same amount of energy as the EQS.

After a charge and refresher, hop back in your M-B EV to enjoy 31-speaker Burmester high-end 4D and 3D sound experiences to generate excitement en route to your next destination. With this system, which features speakers in the seats, you will hear and feel the music! M-B collaborated with Apple Music, Universal Music Group (UMG), and Dolby Atmos immersive audio to reproduce every sound element from recording sessions to harvest preferable in-car entertainment through MBUX. As a result, a Mercedes-Benz is now the first device not produced by Apple to present Spatial Audio with Dolby Atmos. Furthermore, this setup provided a lane for UMG artists to base their song approval procedures on the end mix and establish the “Approved in a Mercedes-Benz” seal as a gold standard of sound.

The future of mobility was presented succinctly to showgoers looking for the most visceral human experience possible from the collision of virtual reality and analog worlds. Mercedes-Benz gave audiences the latest innovations, cutting-edge technology, and future cars at the 2023 Consumer Electronics. So are you ready for the next transitioning stage of mobility?

Article: Kimatni Rawlins

Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.
Mercedes-Benz announced new charging networks at CES via 360 MAGAZINE.
Ovy On The Drums and Ozune release Chao Bebe via 360 MAGAZINE.

CHAO BEBE

Available HERE.

Award-winning artist/producer, Ovy On The Drums, recruits global superstar Ozuna to cap off the year in a big way with the release of his new single titled “CHAO BEBE. The single and music video are now available on all digital platforms.

With “CHAO BEBE”Ovy On The Drums, who has become known as a true genius behind the console and has become one of the most sought after producers in the urban genre, joins the powerhouses of Colombia and Puerto Rico in a hard-hitting track that promises to connect with a global audience. This single features an infectious beat mixed with electronic touches creating the perfect fusion that highlights the artistic genius that Ovy On The Drums possesses and Ozuna’s unmistakable vocals.

The single is accompanied by an animated video in which the backdrop is a laboratory in which we see Dr. Drums (Ovy On The Drums) and Ozuna creating the perfect formula resulting in the hit: “CHAO BEBE”. In the images you can see unique and representative details of both artists such as the Koala with which Ovy On The Drums has been seen and the Bear representing Ozuna.

“CHAO BEBE’ has all the makings of a global hit. When I was in the studio working on the track, I immediately had the idea of calling Ozuna to jump on this song. I’m very excited about the final results and I hope you can enjoy it to the fullest as we close this year and welcome 2023,” expressed Ovy On The Drums.

“I’m thrilled to be able to share this new song along with my brother, Ovy On The Drums, to wrap up what has been an incredible year and kick-off 2023 with a bang for our fans,” said Ozuna.

This new track is the perfect teaser to what’s in store for Ovy On The Drums in 2023, kicking off the new phase of Dr. Drums – a genius who has mastered the science of producing and has his own formula for creating the biggest urban hits in his lab. In this new phase, his audience will get to know Ovy’s mastermind, and more than anything else, the artistry behind the creation of each of his songs.

Daniel Oviedo, better known as Ovy On The Drums in the artistic world, began his musical career as a DJ in the city of Medellin about seven years ago. Over the years, Ovy On The Drums has gained great recognition and popularity in the Latin urban genre, producing and composing for a number of artists such as: Karol G, Myke Towers, Blessd, Quevedo, Becky G, Justin Quiles, Ozuna, Maluma, to name a few. Ovy On The Drums has already accumulated over 3.5 billion combined streams in 2022 alone and is determined to surpass that quota in 2023.

(Photo Courtesy of Warner Music Latina)

WATCH “CHAO BEBE” HERE

Madlib and the coca cola company partner for recycled records via 360 MAGAZINE.

COCA-COLA × RECYCLED RECORDS

The Coca-Cola Company Partners with Musical Legends Mark Ronson and Madlib to Launch “Recycled Records

The Campaign Launches with an Original EP, Curated Sound Library and Audio Mixer – All Featuring the Sounds of Recycling – to Celebrate Sprite, Fresca and Seagram’s Transition from Green to Clear Plastic

The Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musical experiment to life with the launch of “Recycled Records.”

The campaign introduces an original EP made up of the sounds taken from the bottle-to-bottle recycling process, alongside a versatile sound library and engaging short film. Not only will fans be able to listen to these uniquely made tracks, but they’ll also be able to re-mix the very same sound library used by the two musical legends into innovative compositions of their own through an interactive digital beat machine.

“Sampling is an artform which is constantly regenerating. The tiniest sound, whether from an old record or from the world around us, can inspire an entire piece of music. I learnt from my heroes, DJ Premier and Q-Tip, who all made incredible albums from sampling and it’s stayed an integral part of my work up until today,” said GRAMMY®-award winning producer and sampling master Mark Ronson

A sound sample is to music as clear plastic is to recycling. The process of music sampling is ongoing; an old sound is used in a new track, which is flipped again into a newer track, and so on. When green plastic is recycled, it is usually turned into single-use items that do not get recycled again – so, it was time for a moment of clarity. Now Sprite, Fresca and Seagram’s clear plastic bottles increase the likelihood of them being remade into new bottles.

“A great sample doesn’t have to come from other music, it just has to make you move,” said award-winning pioneer producer and legendary artist, Madlib, also known as the “Loop Digga,” “Quasimoto” and many other aliases. “The thud of a plastic bottle going through a recycling facility is, in its own way, a piece of art, it has the ability to transform. Being able to take sounds from the recycling process that are so different from what I’ve used in the past, and flipping it into a whole new format, is a great example of the versatility of sound. Now any cat has the opportunity to make some dope sounds of their own.”

To learn more, fans can look to critically acclaimed artist and female pioneer of rap, MC Lyte, who narrates a documentary-style short film that draws a clear connection between the heritage and spirit of music sampling and the closed loop recycling process. The captivating film, filled with rich soundscapes, imaginative beats and riveting visuals, showcases the creative process behind “Recycled Records” including extensive sound recordings at recycling facilities nationwide and a fascinating glimpse into the studios of Mark Ronson and Madlib.

“The Coca-Cola Company is thrilled to have teamed up with Mark Ronson and Madlib to celebrate our portfolio’s transition from green to clear plastic. This sonic partnership is part of The Coca-Cola Company’s broader World Without Waste goals,” said Kurt Ritter, Vice President and General Manager, Sustainability, The Coca-Cola Company North America. “We’re excited about the switch because it increases the amount of high-quality, food-grade recycled plastic available in the marketplace and ultimately allows our brands to use more recycled plastic in their packaging.”

Packaging innovation alone will not solve the plastic waste crisis. While the transition away from green plastic is one of many steps needed to drive a circular economy, The Coca-Cola Company recognizes it has a responsibility to keep evolving its process, and this is just one of the steps the company is taking to do so.

Starting December 14th, consumers can join in on the magic of multiple uses by watching the film and taking the Recycled Records beat machine for a spin to create their own musical compositions at www.cokeurl.com/greentoclear.

Puma and Nickelodeon sneaker Collaboration via 360 magazine.

Puma × Nickelodeon

PUMA and Nickelodeon today revealed a new collaboration featuring Nick’s globally beloved Slime reimagined in iconic PUMA footwear styles.

Since its debut on You Can’t Do That on Television in 1982, Nickelodeon’s Slime has become a signature calling card for the brand, the ultimate symbol of free-spirited mess and the physical embodiment of the irreverent and unconventional spirit of Nick. PUMA x Nickelodeon Slime merges heritage and hoops with high jinks for playful twists on the otherworldly MB.02, classic Suede and Roma.

Key pieces in the collection include:

  • MB.02 Slime: embodies the seminal substance with its bright lime colorway, while the shoe’s tech – including NITRO foam – takes the splattered look from game show to game ready. Melo’s signature wings get the slime treatment with a dripping effect. The silhouette is available in both adults and kids’ sizes.
  • Slime Suede: features a Nickelodeon twist on a PUMA Classic, available in kids’ sizes. The Suede features a neon lime patent formstrip, complete with dripping effect, while a splatter-adorned tongue continues the playful transformation of an iconic style.

The PUMA x Nickelodeon SLIME limited footwear collection retails for $50-$140 and will be available starting Wednesday, December 21 on PUMA.com, the PUMA mobile app, the PUMA NYC flagship store and at Foot Locker, Champs Sports, Kids Foot Locker, Foot Locker Canada and Champs Sports Canada. 

BMW I VISION DEE at CES via 360 MAGAZINE.

BMW i Vision Dee

Comes to Life at the 2023 Consumer Electronics Show

Digitization has always been a keystone of BMW’s engineering and technology philosophies, emphasizing the sustainability and human connection of mobility. Thus, as we move into a future ripe with alternative realities and artificial intelligence, the German automaker has innovated a Consumer Electronics Show (CES) car of the future that is fully connected, fully digitized, and fully electric. In proper fashion, BMW invited us to its hometown of Munich to witness the vehicle in person ahead of the 2023 CES debut in Las Vegas.

In Germany, BMW’s entire product planning team was on-hand for demonstrations and presentations of the i Vision Dee’s superlative capabilities. Aptly named Dee, which stands for Digital Emotional Experience, the seamless and authenticity of the vehicle’s DNA is its greatest asset. BMW vehicles are becoming more intelligent but with human interactions in a natural way. Highlighted by its digital soul, Dee becomes your road mate as she blends emotions and strong bonds between her “machine state” and “human state.” Dee engages all five senses and combines digital and analog references to help you become a better driver. Theoretically anyway. However, you can choose not to use her advancements.

Fast forward to CES 2023 to revel in BMW’s unveiling of the i Vision to an energetic crowd of forward thinkers and AI enthusiasts. They were equally immersed in Dee, who bridges the real and virtual worlds and provides a glimpse of what the “Ultimate Digital Driving Machine” might look like in the future. Some of her highlights include real-time visualization of your social media platforms, responsiveness to your inquiries, tint-capable side windows to create a holistic experience through graphic pictures and avatars, information projected on the windshield, and the use of digital ink to change exterior messaging. When you first approach, the future car employs a wide range of sensors to start communicating while providing feedback to your inquisitions. Also, she can visually express various moods such as wonderment, delight, or approval. Are you ready for BMW i Vision Dee to integrate with your driving world?

“With the BMW i Vision Dee, we are showing what is possible when hardware and software are combined. This allows us to exploit the full potential of digitalization to transform the car into an intelligent companion. That is the future for automotive manufacturers – and for BMW, also: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

From a design perspective, Dee is quite fascinating, simple in nature, and reductive in physical features. Built with less complexity, she is presented with a nostalgic frontend from the 60s, utilizes no side mirrors, and sits wide and confident. The headlights and closed BMW kidney grille form a common phygital icon (fusion of physical and digital) on a uniform surface, which can change expressions using E Ink technology. The design team looked at classic BMW vehicles for references since familiarity and strong heritage build trust. Inside, the clean and flush cockpit is just as reductive as the exterior and commingles the BMW Mixed Reality Slider with the advanced Head-up Display (HUD) for the digital highlights and central operating controls. BMW says that using shy-tech sensors (touch) on the instrument panel allows the driver to determine the amount of digital content they want to see on the HUD. The systems feature four levels, from analog to augmented reality to an entirely virtual world.

Based on the images, you may wonder what is going on with the color schemes. Let me introduce you to the world premiere of full-color E Ink technology. I was astounded in Germany when modern-day artisans demonstrated the fully variable, multi-hued, and individually configurable exterior utilizing up to 32 color choices. The process includes ePaper film layered on the BMW i Vision, which in turn features 240 E Ink body segments to create endless pattern and color possibilities. And of course, the process is all digital to allow drivers to personalize their selections based on moments and moods. Today you may want to ride out in Jamaican flag colors; tomorrow may represent the World Cup champs from Argentina.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences. Whoever excels at integrating the customer’s digital worlds into the vehicle at all levels will master the future of car-building,” said Frank Weber, member of the Board of Management of BMW AG responsible for Development.

A ceremonious beginning and ending in Las Vegas left us all with vicarious premonitions of what possibilities the future holds. New experiences for you and your friends beyond reality have come to fruition by way of Dee if you desire her advanced digital potentials. The BMW i Vision Dee is your portal into a virtual ecosphere with fresh lifestyle facets to simplify mobility through AI when merged with real driving encounters. As Jimmy Hendrix would say, “Are You Experienced?”

Experienced by Kimatni D. Rawlins

BMW I VISION DEE at CES via 360 MAGAZINE.
BMW I VISION DEE at CES via 360 MAGAZINE.