Posts tagged with "urbano latino"

Daddy Yankee by Kaelen Felix for 360 Magazine


After building anticipation throughout the week, global superstar, music entrepreneur and Reggaeton icon Daddy Yankee unveils his new single and video “PROBLEMA” via El Cartel Records/Republic Records/Universal Music Group.

Since its release, the track has exploded with its release just under a week ago. Upon launch, it landed on all 48 New Music Friday Spotify playlists globally while the video was the #1 trending video worldwide on YouTube. The video already has over 13 million views and the song has dominated TikTok with thousands of viral videos.


Listen to “PROBLEMA:” HERE

Once again, he delivers a banger with worldwide appeal. Powered by an unshakable beat, he serves up scorching verses before dropping an immediately chantable chorus, while the video continues a tradition of larger-than-life visuals for Daddy Yankee with a full marching band, show-stopping dance moves, wild high-fashion and nonstop action.

Recently, he ignited the stage at Premio Lo Nuestro when he joined forces with Marc Anthonyfor a showstopping performance of their collaboration “De Vuelta Pa’ La Vuelta.” Watch it HERE.

Daddy Yankee is widely recognized for leading and elevating Reggaeton into a global cultural and musical phenomenon, which has fueled an explosion in popularity for Latin music around the world. With a career that transcends language, geography and demographics, Daddy Yankee is one of the most popular and followed artists in the world today, with more than 60 million followers across social media and more than 7 billion streams in the last 12 months alone on YouTube, where he is among the Top 20 Global Artists. He has additionally sold more than 17 million albums, charted 50 hit songs on Billboard charts and he is the only Latin Artist with four Spanish-language songs to reach the Top 20 of Billboard’s Hot 100.

Daddy Yankee remains one of the most recognized and influential names in the Urbano Latino space. He was named one of the most influential Hispanics in the world by both CNN and Time Magazine. He has sold over 17 million albums and over 60 million fans combined on his social networks. Daddy Yankee is considered the King of Reggaeton and one of the founders of the global movement. He continues to reign with the global success of “Despacito,” which was named the most streamed song and the most watched video of all time. In 2018, his single “Dura” was the 2nd Most Watched Video in 2018 and in 2019, “Con Calma” marked the number “Most Watched” video globally on YouTube. He was also named Billboard Magazine’s Top Latin Artist of 2017. Other global hits by Daddy Yankee are “Gasolina,” “Rompe,” “Limbo,” and most recently “Que Tire Pa’Lante.”

Yankee’s philanthropic work through “Daddy’s House” has been recognized by Billboard with the Spirit of Hope Award. Among his many accomplishments, Yankee has also received over 100 awards including Latin Music Billboard Awards, Latin GRAMMYs, American Music Awards, Latin American Music Awards, among others. In 2014 Daddy Yankee was also honored with the ASCAP “Voice of Music Award.”


Over 250 million streams across digital music platforms, and generating 157 million views of Tik Tok videos, making it a viral phenomenon

#1 on Billboard’s Latin Rhythm chart


Global musical icon, Daddy Yankee, continues to establish trends and set records with massively successful and popular chart-topping hits. The global sensation that has become “PROBLEMA” has revolutionized all digital music platforms and reached No.1 on Billboard’s Latin Airplay chart, marking his 24th chart topping hit of his career. The song released via El Cartel Records/Republic Records/Universal Music Group already has garnered more than 250 million streams across all digital music platforms. It also reaches the #1 on Billboard’s Latin Rhythm chart.

The reggaeton superstar conquered the ABC network with remarkable performances of “PROBLEMA” on Jimmy Kimmel Live! and Good Morning America. Staying true to the original version of the song and the critical acclaim that it earned from music critics and fans, Yankee released an alternative version and music video for “PROBLEMA” exclusively through Facebook, surprising fans with a renewed version of the track produced by Luny Tunes. As of now, the video has more than 45 million views on Yankee’s Facebook page.

Last month, Yankee dropped a track especially made for fans, which quickly began to trend around the world, “El Pony”. The song, which was produced by Daddy Yankee, Chris Jedi, Gaby Music, and Dímelo Ninow, reached No.1 on Latin Urban Songs chart on iTunes in Australia, Ireland, Japan, UK, Italy, Slovakia, Saudi Arabia, Singapore, Russia, New Zealand, Switzerland, the Netherlands and Turkey. With “El Pony”, Yankee once again shows the influence and global reach he has earned across generation of fans around the world.

These recent releases continue to pave the way for more music to come from Daddy Yankee as he continues to heat up 2021.

Watch the official video for “PROBLEMA” HERE

Watch the official video for his latest single “EL PONY” HERE

Guaynaa x Universal Music Latino and Republic Records

The new star on the urbano latino scene, Guaynaa, has been all the rage across the globe after the release of his song, “Rebota,” and has now forged an alliance with Universal Music Latino and Republic Records in a historic “joint venture.”
“I’m living my greatest dream come true. Sometimes I wake up and I feel that this is all incredible, I feel so blessed. I’ll be forever grateful to my fans and my team, and now that we’ve started, there’s nothing that can hold us back,” said Guaynaa.
“In a short amount of time, Guaynaa  has become one of the most sought over acts in the market. Alongside Republic Records, we will make sure that he becomes one of the biggest global acts of his generation. We welcome Guaynaa and his team to the Universal family.”  Commented Alejandro Duque (Managing Director Universal Music Latino)
“Guayna’s talent, ambition and teamwork make him an exceptionally exciting new artist. We look forward to his future with our partners at Universal Music Latino” Stated Avery Lipman (President/Co-Founder Republic Records)
“Partnering with Republic/Universal is a great honor for us. This is a unique opportunity, and we strongly believe this is the perfect fit for Guaynaa and his budding career. We are certain this will be a valuable partnership, and a great platform for things to come. Avery and Alejandro have shown our artist and our team a great deal of respect.  We are thankful and thrilled at the prospect of future ventures.” JAK Entertaiment
In less than five months, his war cry, “Mamarre, Mamarre,” has made an international impact resulting in millions of followers, millions of views on his YouTube channel and recognition outside of Puerto Rico as one of the indisputable new faces of the genre.

His hit “Rebota” (“Bounce”) is just a taste of what’s to come for Guaynaa, especially with the help of Universal Music Latino, which will be in charge of his Latin market strategy, and Republic Records, responsible for general market strategy.
In a remarkably short period of time, his new musical contract is unprecedented yet not unexpected due to his incredible talent and charisma. Guaynaa has an exclusive management and booking team with JAK Entertainment, led by José Juan Torres and Andy Martínez, and both are responsible with the unstoppable growth of this new urban star.

“I’m living my greatest dream come true. Sometimes I wake up and I feel that this is all incredible, I feel so blessed. I’ll be forever grateful to my fans and my team, and now that we’ve started, there’s nothing that can hold us back,” said Guaynaa.
To date, “Rebota” has garnered more than 169 million views on YouTube and this new alliance promises to turn Guaynaa into one of the newest icons of Latin music.