Posts tagged with "African American empowerment"

Beyond 28 Podcast via 42West for use by 360 Magazine

Audio Chateau × 24kGoldn – Warriors Freestyle

Bay Area native 24kGoldn is having a breakout year with his smash hit “Mood,” which spent eight weeks atop the Billboard 100. After releasing his debut album El Dorado, 24kGoldn is putting his voice and talent to a new theme song created for his beloved six-time NBA Champion Golden State Warriors to anchor their new Beyond28 podcast.  The track, titled “Warriors’ Freestyle,” will open the new, monthly podcast, which extends the conversation around Black History Month outside the confines of February to celebrate Black History year-round. “Warriors’ Freestyle” was written by 24kGoldn and production collective Audio Chateau, and was produced by Audio Chateau (Jared Gutstadt x Kinder). Listen to the track HERE. 

Created by the Golden State Warriors and Goodby Silverstein & Partners (GS&P), in partnership with Chase and podcast studio and audio entertainment producers, Audio Up, the Beyond28 podcast made its official debut on April 21 with series host and narrator, ESPN’s Marc J. Spears.  Featuring an array of notable figures, artists, activists and community members, new episodes will premiere once a month over the course of the next year, with each episode taking on a new theme. In the latest May episode, the show discusses topics surrounding mental health for Mental Health Awareness Month.  

The podcast is a continuation of the Beyond28 platform, which was established by the Golden State Warriors and GS&P in February of 2020. The initial launch included a short film featuring Stephen Curry flipping through a calendar and exclaiming with each turn of the page, stating: “This is Black History Month. And so is this.” Since then, Beyond28’s goal has been to extend Black History Month into a yearlong celebration beyond the 28 days of February. While continuing to honor trailblazers who have helped shape Black history, Beyond28 also strives to acknowledge today’s important Black History makers as well as those who have made a significant impact within their community. The Beyond28 podcast will continue all year long, providing a thoughtful conversation and embodying the Warriors’ desire to celebrate the contributions of the Black community every day.

The Beyond28 podcast is available now wherever podcasts are available. “Warriors’ Freestyle” from 24kGoldn and Audio Chateau is available on all streaming platforms now.

DJ via Mina Tocalini for use by 360 Magazine

Big Bratt – Paid in Full

Today, Cinematic Music Group’s up-and-coming rapper Big Bratt delivers brand new music video for “Paid in Full.” Built on a massively heavy beat, the track spotlights the 17-year-old rapper’s larger-than-life presence and tremendous lyrical talents. The song comes alongside a gritty and cinematic visual, which pays homage to the original 2002 film of the same name. “Paid In Full” is available now at all digital retailers, listen HERE.

Recently recognized by DJ BOOTH as one of “10 rappers you should know right now”, Bratt flawlessly raps in “Paid In Full” with unstoppable confidence and charisma oozing from every bar. Naming Lil Baby among her main influences, the Chattanooga-bred rapper first showed her supreme skills on her official debut single Rich Rollxn—a 2020 release that reflects on the then-recent death of her godbrother.

“My songs are talking about life, struggles, losing friends, females, boys, growing up in the neighborhood I grew up in—anything that comes to mind,” says Bratt. “When I’m in my zone, I’m gonna make it into something good.”

About Big Bratt:

Raised on Southern hip-hop legends like Boosie, 8Ball, and MJG, Bratt stepped into the studio for the first time as a little girl. During her high school years, she learned how to make beats and started sharing her remixes on social media, and soon began putting her fierce work ethic to the test. “Before I got my vehicle I was always catching the bus or getting an Uber to Nashville… three hours away,” says Bratt. “It was hard but I didn’t care what it took; I just knew I needed to get to the studio.”

Now at work on her debut project, Bratt has teamed up with producers like Bankroll Got It (Stunna 4 Vegas, Smokepurpp, Lil Pump) to further develop her sound. “The whole goal of this project is to be motivational,” she says. “I want all the females my age to know they deserve more, but they can’t be lazy or depend on anybody else to make it happen. It’s time [for them] to go get it on their own.”