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LLOYISO - “WHAT I WOULD SAY” via 360 MAGAZINE

LLOYISO – “WHAT I WOULD SAY”

DYNAMIC SOUTH AFRICAN SINGER LLOYISO RETURNS WITH NEW SINGLE “WHAT I WOULD SAY”

LISTEN HERE

NEW BODY OF WORK COMING IN 2023

Crossing boundaries and borders with a showstopping voice, South African singer and songwriter Lloyiso unveils his new single “What I Would Say” today via Universal Music Group South Africa/Republic Records.

Listen to “What I Would Say”: HERE

The track’s cinematic keys and soaring guitar uplift his dynamic delivery to heavenly heights. He leverages his expansive range, projecting with power and passion on the confessional chorus. With unfiltered emotion, his words ring out, “I’ve been praying, if we were in a movie scene, living in a Hollywood screen, I’d say I love you ‘til the morning comes.” 
 

His most recent single “Speak” has amassed over 7.8 million streams. Right out of the gate, OkayAfrica touted it as one of “The 20 Best South African Songs of 2022 So Far, and hailed it as “an emotive, piano-laden ballad that, like most of his songs, highlights his soothing voice. Additionally, last year he made his international debut with the single “Seasons. Right out of the gate, it tallied 21.3 million streams and garnered a ton of buzz. Off of the success of both tracks, Lloyiso has been nominated for the “Songwriter of the year | Most Promising Artiste” award at the All Africa Music Awards (AFRIMA) 2022.
 
Last year, he made his international debut with the single Seasons. Right out of the gate, it tallied 21.3 million streams and garnered a ton of buzz.

Right now, Lloyiso is finishing up his debut EP, expected early next year.

Hailing from just outside of Port Elizabeth, South Africa, singer, songwriter, and producer. Lloyiso wields the kind of voice that instantly tugs at heartstrings. It’s the kind of voice that shines in any arena—whether in front of a laptop camera or under the lights of a festival stage. It’s the kind of voice that makes you stop what you’re doing and sing along. At 16-years-old, he appeared on South African Idol and placed fifth in the competition. Following “three weeks at university, he left school and focused on music inspired by the likes of Sam Smith and Travis Scott. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens of millions of views and attracting the attention of labels worldwide. Finding his home, he notably made history as “the first South African artist signed to Republic Records.” Following the 2021 fan favorite “Seasons,” he connects like never before with the powerful piano-driven ballad “Speak” in 2022 with much more to come.

About Republic Records
A division of Universal Music Group, the world’s leading music company, Republic Records has been recognized by Billboard as the industry’s #1 label over the last 10 years. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Billy Porter, Bo Burnham, Ciara, Clairo, Coi Leray, Conan Gray, Daddy Yankee, Drake, Eddie Vedder, G Herbo, Glass Animals, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie JJimmy FallonJohn Legend, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Kim Petras, Lil WayneLorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Swedish House Mafia, Taylor SwiftThe WeekndTwice, TXT, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Mercury Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others.