Meal delivery services have gained a lot of popularity over the recent years and there are now many different services to choose. I was able to sit down with Oosma Garg, founder of one of these delivery services: Gobble.
Given all of the meal delivery services on the market today, what do you think makes yours stand out?
Unlike other meal kit services, Gobble’s meals only take 15 minutes to prepare. Gobble’s army of sous chefs do the prep work; like simmering sauces, marinating meats, and chopping vegetables, so that members can prepare a gourmet meal at home easily and quickly. We prep complex ingredients for 18 unique dishes every week, which gives members variety and new flavors with every meal.
With freshly prepped meal kit ingredients, Gobble simplifies the process of eating healthy, nutritious, and flavorful food, ensuring that members don’t sacrifice time for taste or vice versa. Convenience is at the core of every Gobble product and experience — The company even launched a text concierge service so that members can chat with a “sous chef” and get real-time, educated answers at any time, especially during their cooking experience.
What inspired you to create the 15 minute meal idea?
I have always been a tinkerer and grew up curious, constantly experimenting. Women have been wondering ‘what’s for dinner’ since the beginning of time. Other companies in this industry approached this question through diets or teaching women to cook. Gobble was encouraged to solve the real problem at hand and fit into the fabric of everyone’s daily life. Gobble’s already prepped and prepared meal kits do the invisible work of solving this timeless mealtime question, in just 15 minutes. Gobble’s 15 minutes philosophy was inspired by the importance of quality time with loved ones, and when dinner isn’t stressful or time consuming, this is made possible.
Are there meal options to fit certain diets?
Yes there are. Gobble’s Lean and Clean meal options feature lean proteins, healthy fats, and are under 600 calories per serving. This meal plan also includes the same flexibility that Gobble’s other plans do, as members can easily add breakfast and lunch options, or skip deliveries with ease.
Additionally, Gobble is a great option for picky eaters, as customers can choose their own proteins, grains, and quantities. And, Gobble gives the user full ingredient control. Gobble does most of the prep, but it leaves the final amounts of sauces and most other ingredients going into your dish up to you (unlike oven-ready, or fully prepped/cooked kits).
Tell us about Gobble’s ingredients.
All of Gobble’s ingredients and production are fresh, as if it was cooked in small batches at home, and the production is devoid of shelf stabilizing compounds or preservatives. This makes the supply chain evermore difficult as the company cannot store these complex and custom prepped ingredients from one week to the next.
Tell us about being a female founder in this meal kit delivery space.
Being one of the only female founders in this space, I was inspired to solve a fundamental aspect of society, mealtimes. I saw my mom working 12+ hours a day while balancing her professional role alongside her role as a mom, that there was a void of solutions that allowed working women to provide for their families without sacrificing time or nutrition. Gobble is designed to solve a real problem and fit into the fabric of everyone’s daily life. I’m proud to be a female founder in this space, and am excited to continue to bring even more solutions to the table. (Literally.)
How did the pandemic affect Gobble?
Gobble has seen a 200% increase in basket size of non-dinner menu items, as people are home all day and demand increased deliveries for all mealtimes. Throughout this pandemic, many Americans found themselves facing COVID Burnout, which led them turning to other meal solutions. During Fall 2020, Gobble ran a survey to better understand how COVID was affecting its members. 78.5% of respondents reported that the pandemic affected how they shop for and prepare food with 48% of people sharing that they order groceries solely online. We offer members the ability to transform one’s kitchen into a new country and transport one’s tastebuds through unique flavors and ingredients by implementing adventure into everyday life at home.