Posts tagged with "American Hotel & Lodging Association"

Mina Tocalini, 360 Magazine, Hotel

The Hotel Industry Remains On the Brink of Collapse

As devastated industries wait for Congress to pass another round of COVID-19 recovery legislation, a new survey of American Hotel & Lodging Association (AHLA) members shows that the hotel industry remains on the brink of collapse because of the pandemic. Results show 68 percent of hotels have less than half of their typical, pre-crisis staff working full time, and without further governmental assistance, 74 percent of respondents said they would be forced to lay off additional employees.

AHLA conducted the survey of hotel industry owners, operators, and employees from September 14-16, 2020, with more than 1,000 respondents. Key findings include the following:

  • 68% have less than half of their typical, pre-crisis staff working full time currently.
  • Half of hotel owners said that they are in danger of foreclosure by their commercial real estate debt lenders due to COVID-19.
  • Without further governmental assistance, 74% of respondents said they would be forced into further layoffs.
  • More than 2/3 of hotels (67%) report that they will only be able to last six more months at current projected revenue and occupancy levels absent any further relief.

To raise awareness for hotel industry priorities, AHLA has rallied its members to “Save Hotel Jobs,” a grassroots initiative for hoteliers across the country to urge lawmakers to swiftly pass additional stimulus relief before departing on recess to campaign. This ongoing effort by hoteliers has resulted in more than 200,000 letters, calls, and tweets to members of Congress, an unprecedented demonstration of unity and support. Among hotel owner respondents, nearly half are in danger of foreclosure by commercial real estate lenders.

“It’s time for Congress to put politics aside and prioritize the many businesses and employees in the hardest-hit industries. Hotels are cornerstones of the communities they serve, building strong local economies and supporting millions of jobs,” said Chip Rogers, president and CEO of the American Hotel & Lodging Association. “Every Member of Congress needs to hear from us about the urgent need for additional support so that we can keep our doors open and bring back our employees.”

Rogers reiterated the urgency of the situation on a call on Friday with White House chief of staff Mark Meadows, followed by a conference call with business and travel leaders, hosted by the Economic Innovation Group. The most pressing concerns for the industry right now include access to liquidity and debt service, and liability protection.

“These are real numbers, millions of jobs, and the livelihoods of people who have built their small business for decades, just withering away because Congress has done nothing,” said Rogers on the call. “We can’t afford to let thousands of small businesses die and all of the jobs associated with them be lost for many years.”

Hoteliers can visit hotelsact.org to connect to their elected officials.

About AHLA

The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry and contributes nearly $660 billion to U.S. GDP. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. Every day, America’s hotels make dreams come true, not just for our guests, but also for the 8.3 million people whose jobs we support—more than 1 in every 25 American jobs.

Learn more at www.ahla.com.

Le Parc Suites

Le Parc Suite Hotel

Le Parc Suite Hotel is the perfect, newly renovated spot to safely begin your travels with. Inspired by its location in West Hollywood, Le Parc Suite Hotel’s modern redesign features a curated collection of locally inspired original artwork and a sophisticated architectural palette.

“We are thrilled to introduce the new Le Parc Suite Hotel in our dynamic city of West Hollywood,” said Bert Seneca, general manager of Le Parc Suite Hotel. “Our revitalized hotel is designed as a place for everyone, as reflected in our diverse artwork, inviting amenities and exceptional service. We’re proud to welcome guests to Le Parc Suites where they’ll experience the energy of West Hollywood combined with the comforts of home.”

Le Parc’s Peace of Mind Promise adheres to all Safe Stay Guidelines put in place by the American Hotel & Lodging Association, which are based on guidance and direct feedback from the CDC. Le Parc is an ideal destination for a safe retreat with individual HVAC units in each suite for fresh air, kitchenettes for dining in, staircases as alternatives to elevators and uncrowded public spaces.

Drawing influence from its West Hollywood location, Le Parc features brilliantly curated original artwork throughout the hotel including a Charlie Edmiston mural, Scott Hile “LOVE” mural, pop culture portraits by Srinjoy Gangopadhyay, and Craig Alan paintings.

The renovations also include a modern fitness center and rooftop pool. Le Parc has built a brand-new, state-of-the-art fitness center with equipment for cardio, weightlifting, resistance training, yoga and stretching. The fitness center also offers a complimentary Peloton available to guests on a first-come basis.

In celebration of the redesign, Le Parc has created a special offer, called “The Ultimate Threesome,” combining you, plus one huge suite, plus free overnight parking. Travelers can save with this offer as they enjoy delicious cuisine from Le Parc’s restaurant, Knoll, relax on the Skydeck, and feel safe with the Peace of Mind Promise.

Follow Le Parc Suite Hotel: Website | Facebook | Instagram

Mina Tocalini, 360 Magazine, Road Trip

Planning a Road Trip?

A survey conducted by Morning Consult commissioned by the American Hotel & Lodging Association(AHLA) found that only 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months. Encouragingly, 68 percent of these expectant travelers say they are likely to stay in a hotel in 2020.
Among Americans planning to travel in 2020, 59 percent expect to take their first overnight trip by the end of the summer. Of these, 75 percent expect to drive two or more hours.
On their next overnight trip, 43 percent plan to stay with family and friends, and 39 percent plan to stay in a hotel; just nine percent plan to stay at a short-term rental such as Airbnb or VRBO, and five percent in a camper or RV. Nearly eight in ten (78%) are planning a trip of four days or less suggesting long-weekend trips will be the first vacation travel to return. Or, book a party bus to Corpus Christi.

Key findings among those planning to travel in 2020:

  • What kind of travel they’re planning: 81% expect to take a day trip and 72% expect to take an overnight vacation via car within the next five months. The overwhelming majority do not expect to take cruises (14%), camper/RV trips (28%), or vacations via plane (32%) in 2020.
  • How far they’re traveling: Among those planning a vacation via car, 75% plan to travel two or more hours (40% plan to drive more than four hours, and 35% plan to drive two to four hours).
  • Where they’re staying: On their next overnight trip, 43% say they will stay with family or friends, 39% in a hotel, 9% in a short-term rental, and 5% in a camper/RV.
  • How long they’re staying: 78% are planning trips of four nights or less.
  • Why they’re traveling: 55% plan to travel for a family event, such as a wedding, birthday, anniversary, or family reunion; 50% plan to travel for Christmas, 43% for Thanksgiving, 33% for 4th of July, and 30% for Labor Day. About 70 percent of Americans take a vacation in any given year, according to OmniTrak (TNS) data—suggesting that travel is a long way from pre-COVID-19 levels.

“Travel is by no means back yet, but we are encouraged to see people begin to travel as their communities reopen, and we all learn to navigate this new normal,”said Chip Rogers, president and CEO of the American Hotel & Lodging Association. “If you are thinking about traveling in 2020, my message to you is that hotels are clean and safe places, and we are ready to welcome you when you’re ready to travel. Through our Safe Stay initiative, we’ve enhanced our already rigorous cleaning protocols to be more transparent and give you evenmore peace of mind.” By a wide margin, Americans planning trips in 2020 plan to travel by car and stay either at family/friend’s house or hotel.
AHLA recently launched “Safe Stay” the industry’s initiative focused on enhanced hotel cleaning practices, social interactions, and workplace protocols to meet the new health and safety challenges and expectations presented by COVID-19. The Safe Stay guidelines were created by an advisory council comprised of leaders from all segments of the hotel industry in accordance with CDC best practices. Safe Stay provides direction on employee and guest health, employee responsibilities, cleaning products and protocols and physical distancing and will be revised as needed based on the recommendations of public health authorities, in compliance with any federal, state and local laws.
“Cleanliness and safety have been at the core of our industry since its beginning. Safe Stay is an industry-wide commitment to our top priority – the health and safety of guests and employees. With the implementation of Safe Stay, hotels will be cleaner than ever before. As we see leisure travel slowly and safely resume, hotels are focused on establishing greater transparency and confidence throughout the entire guest experience, representing a new level of focus and transparency for an industry already built on cleanliness,”said Rogers.
Regardless of their future travel plans, respondents were also asked about their interest in and comfort level with different types of accommodations. Would-be travelers expressed high interest in and comfort with hotels, and less interest and comfort in cruises and short-term rentals.
Across the country, travel ground to a halt in March. Hotel occupancy dropped to just 24.5 percent among open hotels nationwide in April, the lowest occupancy for any month on record in the U.S., according to STR. Since then, hotel occupancy has continued to tick up slowly, reaching 43.9 percent nationwide on June 20, but still far below the 74.5 percent occupancy at this time last year.
As we enter 4th of July weekend, hotel bookings are strongest in beach towns and smaller markets, according to Amadeus, a travel technology provider. Among the top 25 travel markets, only Norfolk/Virginia Beach has eclipsed 50 percent occupancy.
Rogers urged Congress to continue to prioritize the industries and employees most affected by the pandemic, including the travel and hospitality sectors. The industry has laid out a “Roadmap to Recovery” calling on Congress to help hotels retain and rehire employees, protect employees and guests, keep hotel doors open and incentivize Americans to travel again when it’s safe.
The Roadmap includes Congress passing a temporary tax incentive to encourage domestic travel, which would provide a boost to local economies, including hotels, restaurants, and retail stores that rely on business from travelers. According to Morning Consult survey data released last week
Americans widely support a new, temporary federal travel tax credit to encourage people to travel again.“The hotel industry was the first impacted by the pandemic and will be one of the last to recover. We are a major economic driver, supporting millions of jobs and generating billions in tax revenue. Getting our economy back on track starts with supporting the hotel industry and helping them regain their footing,”concluded Rogers.
This poll was conducted by Morning Consult on behalf of AHLA. The survey was conducted June 16-19, 2020 among a national sample of 2200 Adults. Of these, 973 respondents indicated they plan to travel in 2020. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results among those who plan to travel in 2020 have a margin of error of plus or minus 3.1 percentage points.
The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry and contributes nearly $660 billion to the U.S. GDP. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. Every day, America’s hotels make dreams come true, not just for our guests, but also for the 8.3 million people whose jobs we support—more than 1 in every 25 American jobs.

Follow AHLA: Facebook | Twitter

Wine Enthusiast × COVID-19 Relief

Wine Enthusiast Companies Pledges Donation To The National Restaurant Association Educational Foundation’s Restaurant Employee Relief Fund

On May 5th and 6th, Wine Enthusiast will donate 10% of retail sales to assist restaurant workers financially impacted by the Covid-19 crisis

Wine Enthusiast – the authority on all things wine – has partnered with the National Restaurant Association Educational Foundation’s (NRAEF) Restaurant Employee Relief Fund to assist restaurant employees facing financial hardship due to the Covid-19 crisis. On May 5th and 6th, Wine Enthusiast has pledged that 10 percent of all sales made on WineEnthusiast.com or through Wine Enthusiast’s call center will go directly to the Fund.

“Wine and food are inextricably linked, and we are committed to supporting the restaurant workers who are amongst some of the hardest hit,” says Sybil Strum, Co-founder and Chief Brand Officer of Wine Enthusiast Companies. “This fund gets money into their hands quickly and efficiently and helps build for the industry’s future.”

The Restaurant Employee Relief Fund (RERF) was created with renowned chef, restaurateur, author and Emmy Award-Winning Television Host, Guy Fieri, to aid restaurant industry employees experiencing extraordinary hardship in the wake of the Covid-19 outbreak. Through RERF, grants will be made to restaurant workers who have seen a decrease in wages or loss of employment.

“With the support of Wine Enthusiast, we can help thousands of restaurant workers by offering financial aid during this incredibly difficult time,” said Rob Gifford, President of the NRAEF. “Wine Enthusiast’s commitment to the Restaurant Employee Relief Fund demonstrates their compassion for restaurant workers everywhere and the industry.”

Further, in its commitment to keeping its audience and readers updated throughout this ever-evolving pandemic, Wine Enthusiast Media has created a dedicated landing page showcasing daily COVID-19 coverage, linked here.

Information on the National Restaurant Employee Relief Fund

Visit Wine Enthusiast catalog

Additional details on Wine Enthusiast Media

About Wine Enthusiast:

Founded in 1979 by Adam and Sybil Strum and comprised of Wine Enthusiast Catalog and Wine Enthusiast Media, Wine Enthusiast Companies is the ultimate source of innovation and information around wine. With custom products reaching millions of consumers globally via direct mail, a thriving e-commerce site and a business-to-business division, Wine Enthusiast Catalog provides everything wine lovers need to enjoy wine to the fullest in their homes. Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine and food trends, ecotravel, and over 25,000 ratings and reviews annually. Together, Wine Enthusiast Companies is the indisputable hub for everything wine.

About the NRAEF:

About the National Restaurant Association Educational Foundation (NRAEF): As the philanthropic foundation of the National Restaurant Association, the National Restaurant Association Educational Foundation’s mission of service to the public is dedicated to enhancing the industry’s training and education, career development and community engagement efforts. The NRAEF and its programs work to Attract, Empower and Advance today’s and tomorrow’s restaurant and foodservice workforce. NRAEF programs include: ProStart® – a high-school career and technical education program; Restaurant Ready – partnering with community-based organizations to provide opportunity youth and justice-involved individuals with skills training and job opportunities; Military – helping military servicemen and women transition their skills to restaurant and foodservice careers; Scholarships – financial assistance for students pursuing restaurant, foodservice and hospitality degrees; and the Hospitality Sector Registered Apprenticeship project – a partnership with the American Hotel & Lodging Association providing a hospitality apprenticeship program for the industry.
For more information on the NRAEF