Geoffrey Weill Associates has been appointed US public relations representative of Schloss Elmau, a breathtaking spa and cultural resort in the Bavarian Alps. Once characterized as “an Aman resort on steroids,” Schloss Elmau is a member of Leading Hotels of the World and is arguably both the most luxurious spa resort in Germany and one of the most unusual resort hotels in the world.
“Schloss Elmau is everything you wouldn’t expect when you hear the words ‘resort in Bavaria,'” says Geoffrey Weill, “there are no thatched roofs, no flower-filled window-boxes, no lederhosen, no Alpine cutesiness. Instead, you discover a world-class combination of Jugendstil and post-modern architecture, utter luxury, total understatement and casualness, extraordinary food, a cultural program that could shame many of the world’s most sophisticated cities — a paradise for families and couples, all set high in the Alps with a view of the Zugspitze, Germany’s highest mountain.”
Schloss Elmau is separated into two wings, a five-minute stroll apart. The original “Schloss” combines its original Jugendstil architecture with awe-inspiring 21st-century details. It contains 115 rooms and suites, five restaurants (one with a Michelin star), a kids’ club, the largest bookstore in any hotel in Germany, and the original concert hall. The “Retreat” opened in 2015 with 47 spacious suites, three restaurants and a gym and yoga pavilion. All told, Schloss Elmau has six separate and lavish spas, some for families, others for adults only, including one discreetly sited for nude bathing and sunbathing. Outdoor pools are heated 24 hours a day, 365 days a year to 85 degrees Fahrenheit. There are year-round programs for children and teens, and copious opportunities for hiking, tennis and skiing.
The ambiance of Schloss Elmau separates it from every other spa resort not only in Germany, but in most of Europe. There is never a dress code, children are welcomed, and there is not a breath of enforced formality. Guests can relax in spacious lounges and order Dom Perignon and foie gras and, at the next table, their kids can play battleships and munch hot dogs. The goal is to provide guests with a carefree stay in an atmosphere of health, fitness, learning and cultural enrichment, with some 200 concerts and talks scheduled throughout the year. In 2015, the G7 met at Schloss Elmau with the participation of US President Barack Obama, German Chancellor Angela Merkel, French President François Hollande and British Prime Minister David Cameron.
The original Schloss was opened in 1916 as a cultural retreat by Dr. Johannes Müller (1864-1949), a renowned Protestant theologian and philosopher and has a rich and complex history. Today, the resort is owned and overseen by his grandson: entrepreneur, visionary and hotelier, Dietmar Mueller-Elmau.
Schloss Elmau is a sister hotel to the Hotel Orania.Berlin, a 21st-century hotel set in an art-nouveau landmark building in the hip Berlin neighborhood of Kreuzberg.
For more information about Schloss Elmau, visit: http://www.schloss-elmau.de/. To know more about all Geoffrey Weill Associates clients, go to: www.geoffreyweill.com.