Posts tagged with "Black Friday shopping"

Promotional Photos for Noorullah Line for 360 Magazine

Noorullah

By Hannah DiPilato


With a line that unites sustainability and style, Noorullah is a brand to watch. The timeless collection features unique and versatile pieces that appeal to everyone. 

Recently, we caught up with designer Noorullah Amiri who explained what makes the line different from the rest of current-day high fashion. 


Where did you pull inspiration from for this line?


I pulled inspiration from the Ancient Egyptian wardrobe, which is a white linen fabric that has drape. Linen fibers create a very functional fabric that is breathable and good for temperatures all year round. For the pajama styles, I took inspiration from Gian Lorenzo Bernini’s stained glass window in the St. Peter’s Basilica from 1660. It was fitting to use that print for the pajamas, which you can lounge and meditate in.


The tracksuit is inspired by Ancient Greek Olympians, who would participate in the Olympic events. The idea was to create a comfortable and functional tracksuit also for lounging or exercising in cold weather. I also made use of genuine snake leather for small leather goods in relation to Ancient Greek biblical artworks: “Adam and Eve” and “Laocoon and His Sons”.  And also, lamb leather in relation to “The Sacrifice of Issac”.


What made you want to create sustainable fashion?

In the fashion industry, 85% of textiles go to the dumb each year and bits of fibers from the washing machine pollute the ocean. Producing new clothes causes pollution and there is post-consumption pollution as well. The best way to be sustainable is to close the loop in the fashion cycle and use only recycled textiles for making new fibers and materials.


It is our duty to take care of the planet for a better quality of life. And the fashion industry needs to be more sustainable to preserve the ecosystem. Our approach currently, is to focus on style and quality to create sustainable products. Style determines how long products will remain relevant and desirable, while quality determines how long the design will hold up during its use. We fully commit to our highly detailed designs with confidence so that they can be everlasting in terms of style and durability.


Have you had any community involvement relating to your company’s purpose?

Last year in San Francisco, on Earth Day, I went to a fair to gain and spread knowledge about sustainability, and also planted redwood tree sprouts that can grow up to 300 feet.


Where do you hope to see your designs in the future?

I hope to keep the designs exclusive and desirable so they can be enjoyed for a long time. We would like to have a strong global online presence with boutiques in strategic locations.

It is a dream to be able to provide people an experience from our world when shopping inside a brick-and-mortar location. I have a passion for storytelling through visual merchandising. In addition, I hope to have a limited wholesale partnership with a luxury department store.


What is your personal favorite piece from the collection and what makes this your favorite?

If I have one pick, I am going with the Wool Overcoat because it is comfortable and warm. I can wear almost anything underneath and still maintain a modern look. Also, similar to all of the garments from the collection, I created each pattern piece custom for your body. And I like that it has 4 deep pockets for holding valuables.


What would you say is the one thing that makes you stand out against other designers?

I would say it is my confidence because my design process is functional yet artistic, producing something with its own identity. I can pull inspiration from nature, for example, to create something that is unique in design having function and playing with silhouettes or other design elements.


When did you begin designing and how did you get started?

I began designing vector artwork using Adobe illustrator in 2011. I was working on a streetwear brand with t-shirts and fleece before designing window displays and private label brands for assignments in college.

I got started with the Noorullah brand by gathering inspiration and having an end-use in mind for the products. The end-use is when the garments will be worn, where, and by who. Getting an understanding of end-use is what enabled me to get started with bringing the inspirations to life.


Why do some pieces have only limited numbers available? Is this something you plan to change or continue doing in the future?

Everything from the collection is very limited because there are so many ideas to play with for new designs. The collection is truly exclusive and there will be a fresh collection to build from the previous one. In the future, as we expand our business, we will continue to keep the merchandise exclusive in proportion to consumer demands.


What is your process of designing sustainable products to ensure they’re functional and stylish?

To have a sustainable design we begin with the yarns that make up the fabric. To have durable fabrics we select the ones made from long filament yarns which are more durable, produce less fiber waste in the washing machine, and even have a better hand. We pay attention to construction details to make products functional, comfortable, and permanent. This way the products fulfill their intended uses while providing comfort and not becoming damaged. Along with durable materials and construction, we produce designs everlasting in terms of style.


How would you summarize the goal of the line in one sentence?

To give the wearer a high sense of confidence with luxury only for them to know.


Do you believe other brands should move away from fast fashion and create more sustainable clothing?

Yes, absolutely. The biggest way to impact the planet through sustainability in the fashion industry is to not produce any more clothes, but even that will not undo the existing pollution that has already been set in motion many years ago. And since we must continue producing products, it is best to be as ethical as possible.


Although the demand for fast fashion is high because some styles are trendy and affordable, the price that the planet pays is too great. Because fast fashion produces fads, where clothing goes out of style rapidly and they are made poorly to save pennies in productions.


What advice would you give to other designers about becoming more sustainable?

To source only recycled materials, and produce clothing that is classic and high quality.

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Noorullah Wool Jacket Photograph 360 Magazine
Computer Scams illustration done by Mina Tocalini of 360 MAGAZINE.

5 Tips for Safe Online Holiday Shopping

By Stephanie Benoit-Kurtz, faculty chair for cybersecurity programs at University of Phoenix

Black Friday might look a little different this holiday season as companies opt to close their doors to shoppers and instead offer virtual options to help stop the spread of coronavirus. While doing so may help prevent illness, it puts consumers at greater risk for another threat ― cybercrime.

This time of year has always been the busiest for online shopping, which has grown exponentially during the past decade. And that was before this year’s coronavirus outbreak caused e-commerce sales to rocket further.1 It all adds up to malicious online criminals having many more opportunities to steal valuable personal information.

Online shopping, although convenient, can be problematic if appropriate security measures aren’t implemented. Identity theft, credit card fraud and malware are among the many safety threats consumers face.

It’s important to take steps to protect your personal information while shopping online this holiday season — and throughout the year. These safety measures can help protect your identity and prevent credit card theft.

  1. Ensure the company is PCI compliant

Payment Card Industry (PCI) compliance is directed by credit card companies to protect consumers. It mandates that a variety of standards be upheld to ensure secure credit card transactions. All organizations that accept credit cards must uphold the required standard.

If an organization is not PCI compliant, personally identifiable information is potentially at risk, either through a third-party seller or through the consumer’s computer or device because the end-point security necessary to shield the transaction is absent or inadequate.

If an error appears when you go to a business’s website indicating their PCI certificate is not secure or is expired, you should not conduct a transaction there. If you do, your personal information is at risk.

  1. Look for the lock

It is important that companies ensure the data you provide when making a purchase is encrypted. To determine whether an organization is using encryption, look for the lock symbol in the browser. This symbol indicates the website uses SSL, a data-transfer security standard that encrypts your data and ensures the server in use is authentic and secure.

Companies can go one step further with tokenization, which means they do not store, manage, maintain or transmit any credit card numbers in their completion anywhere. To determine a company’s security, look for this information published on their website. It should show what they are doing to secure their customers’ information from vulnerabilities related to personal identifiable data privacy.

  1. Firewall application software and active

Consider installing a firewall software application on your computer. If you already have the software, make sure it is turned on. While firewalls are generally used to prevent malicious cyberattacks coming from the outside, you should look for software that can protect your data in both directions — both incoming and outgoing data — to make sure the private information you provide when you make a purchase is secure.

  1. Antivirus or next-generation AI behavior-based antivirus

Antivirus software will help alert you if your network is victim of a malware attack. There are now more sophisticated next-generation apps that use artificial intelligence (AI) to learn about your consumer habits to better identify fraud. Consider installing AI behavior-based antivirus software before you start your holiday shopping online for an added layer of protection.

  1. Research the business

If you are purchasing from an online store that is new to you, be sure to do your due diligence before clicking “buy now.” Check for complaints made to the Better Business Bureau. Look at online reviews, checking specifically to see if there are challenges concerning refunds or processing cards. Visa and Mastercard have publicly available registries listing service providers that comply with rules and industry security standards.

Once you complete your transaction, it’s possible you will have no idea whether your online purchase has put your sensitive data at risk. It could be years before you know you’ve been a victim of cybercriminals. With the rise in online purchases and the biggest shopping season of the year nearing, it is a good time to do as much as you can to protect yourself.

About the Author

Stephanie Benoit-Kurtz is lead area faculty chair for cybersecurity programs at University of Phoenix Las Vegas Campus and director of cybersecurity at Stations Casinos in Las Vegas.