VEVO AND ARIANA GRANDE RELEASE EXCLUSIVE PERFORMANCE OF pov
pov marks the first video released by Vevo as part of Grande’s Official Live Performance series
Vevo, the world’s leading music video network, announces the release of Ariana Grande’s Official Live Performance of pov from her album Positions. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances.
“We are so excited to release these exclusive video performances to Ariana’s fans,” says JP Evangelista, SVP, Content, Programming & Marketing. “We’ve loved Ariana’s music for years, and it’s been such a privilege to watch her artistry grow and evolve. An immensely creative and collaborative artist is key to these visually stunning performances and Ariana embodies that – her efforts translated beautifully onscreen. We look forward to seeing her continue to blossom and hope everyone enjoys watching these.”
Ariana’s pov Official Live Performance is rooted in the concept of duality, with the superstar serenading viewers under a single spotlight and purple tint while walking through a field of flowers. Vevo has previously worked with Ariana Grande in 2013 and 2016 for her Vevo Presents performances of Dangerous Woman, Be Alright, Leave Me Lonely, Greedy and Into You. Ariana was one of Vevo’s Top 10 Worldwide Most Watched Artists of 2020 and shattered the Vevo 24 Hour View Count Record in 2018 with her video for thank u, next with a staggering 50 million views.
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with several leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world ߝ when, where, and how fans want them.
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