Eyelinerz illustration by Heather Skovlund for 360 Magazine

Importance of Eye Contact

THE ALL-IMPORTANT SUBJECT OF MAINTAINING EYE CONTACT DURING VIRTUAL CONVERSATIONS AND PRESENTATIONS

Did you know that we have oxytocin receptors in our eyes? When we make eye contact with someone (researchers say about 30 seconds of maintained connection should do it), the receptors tell the brain to produce the hormone, which travels through the body, hits the internal organs, and ends in the heart. Each time the eye contact is maintained, the reaction repeats. The result? Our breath and heart rate slow down, we feel calmer, we feel… happy. Even better, research shows that this effect is achieved when we make eye contact virtually as well as in person.

The Dangers of Losing Human Connection

Connecting with others doesn’t just make us happy, it can apparently also make us better people. In one study, researchers found that individuals who felt connected to others were more likely to want to volunteer in their community or do kindness for strangers. Researchers are now trying to determine how our wellbeing and connection to others is being impacted by spending so much time distanced from our social groups.

Some studies seem grim. One extensive study out of the UK analyzed over 80 research articles on loneliness indicates that as children experience increasing levels of loneliness due to being away from school and friends, they’re at increasing risk of depression and anxiety.

But the good news is that we are getting really creative (and effective) at keeping our human connection going despite the social distancing.

Connecting Creatively

For children navigating distance learning and time away from friends, doctors from the University of Michigan encouraged parents to see this time as an opportunity to teach children new skills that focus on kindness, resilience, and flexibility, while reminding parents that children are incredibly resilient as long as they are in a supportive and loving environment.

Kids can find social connections in lots of creative ways, from Zoom playdates to video game challenges with friends’ half-way around the world.

Technology also helps adults maintain — or form — meaningful connections. More than ever, meeting online is leading to meaningful, romantic relationships despite (or maybe because of?) couples waiting longer to meet in-person. Apparently, flirting via video chat is incredibly effective, despite the fact that you’re never quite really looking each other in the eye.

We are also connecting deeper with our coworkers, as Zoom happy hours have brought socializing into our homes, making for more relaxed conversations. There’s something about seeing your colleagues sipping seltzers from their kid’s playroom that really ups the camaraderie.

Connecting Effectively

Research has shown that the key to virtual connection is the same as it is in person — eye contact. Now we just need to get better at forming that connection during video calls.

The best way to do this is to look into the camera intermittently as you would someone’s eyes when meeting in person. I know, easier said than done! Our instinct is to look at the person’s face on the screen. But one solution to make maintaining eye contact with a camera more natural is having a tool like Eyelinez around your lens. The fun designs will grab your attention and remind you to keep looking into the lens.

What Are Eyelinez?

Maintaining proper eye contact with a camera is not a new challenge.  In fact, the challenge has existed ever since anyone had to stare into a cold dark camera as if they were engaging with a smiling human.  An “eyeline” is where the speaker is looking and Eyelinez is the solution to enable you to maintain a natural and engaging eyeline with the camera.

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