London-based girl group FLO releases the acoustic video for their buzzing single “Cardboard Box.”
Watch the acoustic video for “Cardboard Box” HERE and the official video HERE. In the video, they showcase their love for honeyed harmonies and rich emotion, fusing the classic old school R&B they still obsess over.
When British girl group FLO broke onto the music scene with “Cardboard Box,” their fearless debut single and official video that has captured the essence of a group at the helm of their music and visual identity, the world took note. Receiving love from global superstars including Missy Elliot, SZA, Victoria Monet and JoJo, with one tweet stating “the uk girl groups are coming hard,” featuring a clip of “Cardboard Box,” has led to over 3 million views.
Already receiving critical praise from, i-D, NME, Complex, and more, “Cardboard Box” is a staggering introduction to the world of FLO. The lyrics are harmonized over an immaculate MNEK production that fuses early ‘00s R&B, complete with irreplaceable-esque guitar figures and dancehall flavors. With an ethos of self-love, female empowerment and supporting women in music, FLO have already built a loyal fanbase on TikTok (over 150k followers and 4.1m likes) having been called “the future of R&B” (Complex) for their stripped back acapella sessions, giving new life to their favorite tunes with unbreakable chemistry.
FLO’s origin story speaks to their name—it flowed. Stella spent the first few years of her life in Mozambique before moving to the UK aged five, and met Renée at school in London, where they bonded over their joint love of singing and were familiar with Jorja via social media. Jorja was born in Germany and grew up in Hertfordshire and was on her own musical journey, but it was a chance meeting at an audition where they all locked eyes: “I saw the girls and we screamed across the room. I knew from that moment we were about to start something big,” says Jorja.
For the past two years FLO have honed everything from their sound to their look (“Us but elevated,” as Stella succinctly puts it), working with the likes of LOXE (Grammy-nominated, NAO), KABBA, Aston Rudi (Mahalia), newcomer Jamal Woon, and KAYTRANADA collaborator Lauren Faith. The sisterly bond within FLO runs deep, having all been raised by powerful single mothers and understanding the gravity, hustle and tenacity of picking this career path. It is clear that FLO’s natural bond is crystalline, and the life situations they are beginning to navigate have only brought them closer and stronger together. Join the story NOW of our next big homegrown girl group.