On the heels of the 2025 Amiri Spring-Summer Runway Show in Hollywood, our very own Vaughn Lowery of 360 MAGAZINE had the pleasure of interviewing one of the most prolific Indian rappers, Badshah.
In anticipation of his forthcoming, highly-anticipated multi-city “Unfinished Tour” across the United States this September, we had the exclusive opportunity to converse with the critically acclaimed Indian rapper, singer-songwriter, entrepreneur and music producer, Badshah.
Badshah, you attended college to become an engineer but have since become a global recording artist. What were some key moments that defined your career?
The relentless grind has been the defining factor in my journey. Starting from humble beginnings without mentors or financial support meant everything I achieved was hard-earned. I faced setbacks, exploitation, and even battles with mental health, but these challenges fueled my self-discovery. Those early days instilled in me a work ethic that’s become my trademark. Every obstacle strengthened my music and sharpened my lyrics. While hit records and collaborations are significant, the real defining moments are when the hustle pays off, reminding me of my roots and driving me forward.
How has the journey been? Any highs or lows?
It’s been profoundly transformative. Hearing my music on the radio, experiencing the energy of an audience singing along, and collaborating with artists I admire are unforgettable memories. Yet, there were lows, including moments of self-doubt and the pressures of innovation. But those challenges helped me grow, both as an artist and a person.
When did you realize you wanted to pursue hip hop as a profession?
I realized music was my core during my civil engineering studies at Punjab Engineering College. Exposure to artists like Jay Sean, Juggy D, 50 Cent, and Eminem inspired me to start writing rap lyrics. What began as a hobby evolved into a profession. Even when I had a civil engineering job, I never found real satisfaction—I felt drawn to music. Those university years were crucial in transforming my passion into a clear career path.
How do you see the impact of Bollywood and Punjabi/Hindi music evolving globally?
The divide between East and West is shrinking. More global artists are focusing on India, as seen in recent collaborations and stadium shows. India, with its rich music market and streaming platforms breaking barriers, is now in the spotlight. As cultural exchanges increase, Bollywood and Punjabi/Hindi music will gain more influence beyond the South Asian diaspora, reshaping the international music scene. Most Indian talents are selling out stadiums and arenas overseas just like their Western counterparts.
How important is it for you to advocate for Indian music?
Advocating for Indian music is crucial to my identity. I believe that language is no barrier to expression, and the unique sounds and narratives of Indian music are invaluable. My goal is to build a strong foundation for future artists, ensuring they have the opportunities and recognition I didn’t have. It’s about giving back to the community and contributing to the global appreciation of our rich musical heritage.
Your music blends contemporary production with traditional Indian soundscapes. How do you ensure this fusion resonates with local and global audiences?
A great melody transcends cultural barriers. I focus on crafting memorable hooks because today’s audience is discerning and connected. My music comes from an authentic place, exploring universal themes like love and success that resonate with everyone, regardless of language. This authenticity bridges any gaps.
You’ve appeared as a judge for multiple seasons on shows like India’s Got Talent, Indian Idol, and MTV Hustle. How does it feel to be part of the Indian entertainment community?
Mentorship is vital for artistry. I believe talent needs guidance, and my lack of a support system makes me value my role as a mentor even more. It’s about giving back and being accountable, understanding what it’s like to have been in their shoes. I’m grateful for the chance to inspire and learn from others.
How important is mental health in the entertainment industry?
Mental health is critical in our field. The pressures can be immense, so it’s essential for artists to prioritize well-being. Open discussions can help destigmatize mental health issues and encourage individuals to seek support. A healthy mind is vital for sustained creativity and success.
You became the first Indian rapper to surpass one billion YouTube views. What goes through your mind when you set benchmarks with your music?
When I hit new milestones, I feel profound gratitude and validation for my connection with fans. It’s a reminder of the hard work of my team, the support of my fans, and the power of music to transcend boundaries. Authenticity and effort really resonate.
What led you towards entrepreneurship despite having a widely successful music career?
Entrepreneurship came naturally to me; it’s my side hustle. My yearning to learn newer business models, explore uncharted territories, and build a legacy led me here. Success isn’t always guaranteed. One day, you’re hot, and the next day, you’re not, but my ventures allow me the freedom to dream and build—something every artist should have.
Your music features groundbreaking collaborations. How do you choose your collaborators?
I seek out like-minded artists who share my passion for experimenting with music. I look for fresh perspectives and a willingness to step outside comfort zones. Building partnerships based on mutual respect and a shared vision is vital for pushing creative boundaries. The collaborative world always goes beyond language to find shared stories and themes, where both cultural influences can shine.
You have also collaborated with major artists such as J Balvin, Tiesto. If you could choose anyone, dead or alive, to work magic with, who would it be?
I’d love to work with Drake, BTS, Sabrina Carpenter, Bruno Mars, and Taylor Swift.
Are you excited about your upcoming North American tour? What can fans expect?
Absolutely! I’m eager to connect with fans across the U.S. Expect a high-octane show with my biggest hits, new material, surprise duets, and some experimental AI-themed production. It’s going to be an immersive celebration of Indian culture and music!
What advice do you have for aspiring musicians looking to make their mark?
Honesty in your craft and relentless pursuit of excellence are key. The industry is tough, but with the right mindset, you can make a mark. Surround yourself with a discerning inner circle and keep refining your skills. Don’t ever feel like you’ve arrived—stay true to your roots and vision. The most successful musicians uplift others; that spirit is what sets you apart.
Photos: Dream N Hustle Media
About Badshah
Rising from modest origins, Badshah is a dominant force in South Asian entertainment, whose profound influence spans Indian cinema, television, fashion, and, most significantly, music across two transformative decades. With over 10 billion streams and a formidable 50+ million followers, he transcends the role of a mere artist, emerging as a preeminent tastemaker who consistently shapes contemporary discourse on identity, entrepreneurship and creative expression.
His exceptional ability to bridge cultural divides is underscored by remarkable achievements. The integration of his track ‘Jugnu’ into the global launch of YouTube Shorts positioned him as only the second artist worldwide, after BTS, to receive such a pivotal platform. ‘Bachpan Ka Pyaar’ topped the Global YouTube Music Videos Chart, further solidifying his international resonance. His breakthrough track ‘Voodoo’ was prominently featured in the Apple AirPods Pro 2 launch and premiered at FIFA, showcasing his profound impact across global consumer and entertainment sectors. His third studio album, ‘Ek Tha Raja,’ featured collaborations with Bollywood superstar Shah Rukh Khan and the world’s most streamed artist, Arijit Singh. He is among Spotify’s top 10 most-followed Indian artists globally and the sole Indian artist to achieve 18 chartbusters, each exceeding 300 million YouTube views. His timeless Bollywood anthem ‘Kaala Chasma’ made him the first Indian rapper to surpass one billion YouTube views. His music consistently dominates global charts, including Billboard Global 200n, YouTube Music Video Charts, iTunes Charts, and BBC Asian Network Charts. Blokur recognized the 39-year-old music powerhouse as the world’s No. 1 songwriter on YouTube based on combined annual video views. He holds the distinction of being the first Indian musician to headline the mainstage at the UNTOLD festival and co-chaired the debut of Nas Summit in India. His curated South Asian playlist on Capital Xtra and association with Formula 1 further amplify his global cultural footprint.
Beyond his musical genius, Badshah embodies a modern pop culture icon, strategically diversifying his interests. His entrepreneurial acumen is evident in ventures like Pentertainment 0075, a music label; Badfit, a luxury streetwear line; Dragonfly, an exclusive nightclub; and a thriving F&B portfolio including Badboy Pizza and the Sago-Sidera-Sivelle restaurant. His discerning investment portfolio includes franchise-based sports leagues (Ultimate Kho Kho), a cricket fantasy league (Crickpe), and an automobile marketplace (Droom). From his early days trading medicine and comic books to venturing into film production with Apra Films and launching his own music television channel, Aaho, Badshah’s journey underscores his astute business acumen. Today, he stands as one of India’s wealthiest rappers, with a net worth exceeding 5 million USD.
As a highly sought-after brand ambassador, Badshah crafted the official anthem for the UAE World ILT20 tournament and serves as a long-standing judge on prominent reality television shows such as MTV Hustle, Indian Idol, and India’s Got Talent. In 2022, the innovative digital avatar platform Genies forged a global partnership with him, focusing on the meticulous creation of personalized celebrity avatars for seamless integration within metaverse environments.
A true pioneer in cross-cultural musical dialogues, Badshah has collaborated with an impressive roster of international luminaries including J Balvin, Tainy, Sean Paul, Major Lazer, Diplo, Tiësto, Lil Baby and Mikey McCleary. His trailblazing spirit was further cemented as the first Indian artist signed by the global music giant Universal Music Group. His influence extends into high fashion, making history as the first Indian rapper to attend Paris Fashion Week, cementing his status as a truly global icon.
