Today, Chalhoub Group, the luxury goods retailer and distributor headquartered in Dubai, and Level Shoes, the globally recognized retail concept and destination dedicated to the world of footwear, entered into an exclusive partnerships with JOOR, the world’s industry-standard digital wholesale platform for fashion. Chalhoub Group and Level Shoes join JOOR’s list of more than 30 exclusive retail partners, which includes traditional retailers like Neiman Marcus, Bergdorf Goodman, Harrods and Printemps along with e-commerce based retailers such as 24 Sevres, Shopbop and East Dane. Three quarters of the world’s luxury brands use the JOOR platform to conduct their wholesale business.
Chalhoub Group, which includes Level Shoes and the department store Tryano will use JOOR to power their digital expansion across the Middle East. With this new partnership, Chalhoub joins an exclusive list of 200,000 retailers who can connect with over 8,600 brands worldwide. The rich features of JOOR’s wholesale management platform include seamless navigation of the rapidly changing fashion world using advanced order management, and unprecedented business intelligence via a suite of customizable reports.
“We are thrilled to welcome Chalhoub Group to JOOR’s roster of enterprise retailers,” said Kristin Savilia, CEO of JOOR. “There has never been a more critical time for retailers to use technology as a competitive advantage, enabling 24/7 shop accessibility to buyers and brands from anywhere in the world.”
JOOR’s partnership with Level Shoes comes amidst an increased effort to bring footwear customers onto the JOOR platform and supports JOOR’s push into the Middle East. Earlier this month JOOR announced a partnership with the Arab Fashion Council to collectively work to digitize Middle Eastern brands. By giving Chalhoub Group and Level Shoes a centralized place to grow their businesses, JOOR will play a key role in helping the companies increase their data insights, orders and access the opportunity of online wholesale growth.
“Digital transformation is something our industry needs to embrace quickly,” said Rania Masri, Chief Transformation Officer of Chalhoub Group. “It was important to us to select a truly global platform which is already used by our brand partners, making it easy for our buyers to build their assortments. It has also been a great experience working with the JOOR team to roll out the platform across Level Shoes and Tryano.”