Posts tagged with "voter turnout"

Election illustration for 360 magazine

Pornhub Launches Voting Campaign

Pornhub, the premier online destination for adult entertainment, has announced its “Give A F**k, Get A F**k,” campaign to encourage American users to vote. On Election Day, Pornhub will be reserved only for those who have voted in the United States. 

“Roughly 43 percent of eligible voters – equal to 100 million people didn’t vote in the 2016 U.S Presidential Election, according to turnout estimates from the U.S. Elections Project. We want to encourage people to do their civic duty this year by casting their ballot and having their voice heard,” said Corey Price, Vice President, Pornhub.

Leading up to the campaign officially launching on Nov. 3, Pornhub will be running a social campaign with an assortment of high-profile models. This includes Pornhub Brand Ambassador Asa Akira, Domino Presley, Natassia Dreams, Janice Griffith, Lance Hart, Soverign Syre and Lotus Laine. They are posting videos encouraging people to get out and vote and also teasing them that “if they don’t give a f***, they don’t get a f**k.” 

When the campaign officially kicks off on Nov. 3, Pornhub users in the United States will be greeted by an overlay page which will appear over the Pornhub website from 10 a.m. EST to 9 p.m. EST reminding them to vote before entering the site that day. 

Of course, nothing can actually be done to prevent Americans from watching porn since there is no way for citizens to provide pornhub with any proof they voted. However, the campaign is clever and a helpful reminder to users that their voice matters. 

Pornhub tweeted about the campaign on its official Twitter account. “Election Day is around the corner and we’re here to make sure you give a F**K! So on Nov.3, only those who give a F**K will get a F**K on Pornhub!” the tweet read. The video attached to the tweet has over 45 thousand views.

Pornhub’s “Give A F**k, Get A F**k” campaign is a collaboration with Just For Fun, a creative agency. “In 2016, over 100 million eligible voters had zero f**ks to give about the election. This year, to encourage everyone to get off the couch and head to the polling places, we knew we needed to hit them where it hurts – their pants,” said a spokesperson for Just For Fun.

The two companies are working together to promote voting for the 2020 election. Some people have even said is one of the most important elections so far in their lifetime. Their goal is to get as many eligible voters to vote as possible.

Roots Picnic × Michelle Obama Promote Voting

This year, in partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience on Saturday, June 27th, exclusively on YouTube. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson and Tarik Trotter (Two One Five Entertainment), and Dan Parise(DPS).

Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young highly popular hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters. When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Volunteers can sign-up to learn how to reach voters before the event here.

In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs, and The Roots sharing one simple call to action: register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream HERE. Fans can anticipate performances by The Roots, H.E.R., Roddy Ricch, Lil Baby, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiq Soulchild (backed by The Roots) and appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Tom Hanks, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth.

“Historically, Questlove & BlackThought have always been very active participants in the voting process; however, I felt that it was imperative that this year I open up both The Roots and my Live Nation Urban platforms as vehicles for both voter education and voter registration,” said Shawn Gee, The Roots manager and President of Live Nation Urban, “Our goal is to aggressively impact change and we’re going to have some fun while doing so. This year, we are incredibly proud to partner with Mrs. Obama’s When We All Vote to ensure our audience has the resources they need to register and vote in November’s election.”

“As we face one of the most challenging years for our nation, we could all use a moment of inspiration and light to help focus on what we can do to take action together – and that action is voting. When We All Vote is on a mission to change the culture around voting and we are committed to closing the age and race gap of those who show up at the ballot box, increasing participation in each and every election,” said When We All VoteManaging Director of Communications and Culture Stephanie L. Young, “To change the culture means we have to be in the culture, and iconic events like The Roots Picnic, a celebration of the most influential artists of today, is just that.”

The partnership comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35. Michelle Obama’s When We All Vote and The Roots have a common goal: to educate and inspire communities to use their voices and vote to make a difference. Starting TODAY and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote at https://weall.vote/rootspicnic or by texting ROOTS to 56005. Throughout the broadcast, this will be available in the form of a link in the live chat section allowing fans to register to vote in real-time while enjoying the show. Additionally, When We All Vote volunteers will work throughout the day and during the show to text and engage 500,000 eligible voters.

This year, with the Picnic in Fairmount Park being postponed until 2021, The Roots are still eager to engage their core audience both in the Philadelphia region and around the world. Over the past 12 years, The Roots Picnic, which is co-produced with Geoff Gordon and the Live Nation Philly team, has become the premier event and hub for culture for the core audience of Philadelphia and beyond. The picnic is an event known to draw a diverse multicultural mix of Gen Xmillennial and Gen Z attendees, and is curated and produced specifically with tier interests in mind.

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About The RootsPicnic

Over the past 12 years, The Roots Picnic has become the premier event and hub for culture for the core audience in Philadelphia and beyond. The Picnic is an event that draws a diverse multicultural mix of millennial and Gen Z attendees and is curated and produced specifically with their interests in mind. The event has grown from 2,500 people in a parking lot in downtown Philly to 40,000 people in Fairmount Park, the largest urban park in the United States. Past performers on The Roots Picnic include The Weeknd, Lil Uzi Vert, H.E.R., Pharrell, Lil Baby, Solange, Janelle Monáe, and many others.

About Live Nation Urban

Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B, and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urbanconsiders itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com.

About When We All Vote

When We All Vote is a national, nonpartisan, non-profit launched by Co-Chair Michelle Obama in 2018 on a mission to change the culture around voting by bringing together citizens, institutions, brands, and organizations to increase participation in every election. They are also on a mission to close the race and age voting gap and empower all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

Unemployment and Voter Turnout

The “angry voter hypothesis” is a popular narrative that many voters are driven to the polls by economic anxiety. But a new study shows that hundreds of thousands of Americans hit by the 2008 recession actually avoided participating in subsequent elections.

The same phenomenon could happen this November as the United States experiences historic levels of unemployment, said the study’s author, Ben McCartney, an assistant professor of finance at Purdue University and an expert in household finance and voter participation. With so much financial distress on their plate, voting could be the last thing on their minds. “My concern going forward is that this story is going to repeat itself,” he said.

McCartney found that a 10% decline in local home prices decreased the participation rate of an average mortgaged homeowner by 1.6%, amounting to 800,000 potential votes over the course of the 2010 and 2012 national elections. The effect was less intense for renters and particularly severe for homeowners with little to no equity in their homes. He estimated that financial distress from the economic downturn was to blame.

McCartney used North Carolina voter files, housing data and Zillow home values for his analysis. His findings were recently published online as an accepted manuscript in The Review of Financial Studies.

“It’s a case where the opportunity costs now of voting are very high for some people,” he said. “It’s relatively easy for people to say, ‘I’m not going to worry about it this cycle. How do I figure out if I’m registered to vote? Where’s my polling place? Who is running for the various offices? I’ve got too much stuff on my plate, the economy is collapsing and I’m trying not to foreclose. Maybe now I’m taking care of the kids myself instead of sending them to day care, maybe I’m working more hours or working overtime.’ That is the story that I find fits the data better than this angry voter hypothesis.”

Fortunately, home prices have remained stable during the recent economic downturn due to high demand and low housing stock. But Zillow estimates prices to drop by 2%-3% and rebound by next year.

Four of 10 states that held their primary elections on June 2 saw a decline in voter turnout compared with 2016, according to analytics website FiveThirtyEight.com. The expansion of mail-in voting could have contributed to higher turnout in the six other states, according to the report.

McCartney said that potential voters could be more concerned about recovering from closures, furloughs and layoffs due to the COVID-19 pandemic. “Households hit hard by this crisis are going to turn to credit cards and short-term loans,” he said. “Even if the economic ship is somewhat righted by November, a lot of households’ financial situations will have really deteriorated. And, for financially distressed households, voting is something easy to just drop from the to-do list. The implications for voter turnout are worrying.”

Ben McCartney (Courtesy photo)

McCartney is a faculty affiliate in the Purdue University Research Center in Economics. His research was supported by Purdue’s Krannert School of Management and Duke University.

About Purdue University

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 6 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, enabling more students than ever to graduate debt-free. See how Purdue never stops in the persistent pursuit of the next giant leap here.