Pornhub, the premier online destination for adult entertainment, has announced its “Give A F**k, Get A F**k,” campaign to encourage American users to vote. On Election Day, Pornhub will be reserved only for those who have voted in the United States.
“Roughly 43 percent of eligible voters – equal to 100 million people didn’t vote in the 2016 U.S Presidential Election, according to turnout estimates from the U.S. Elections Project. We want to encourage people to do their civic duty this year by casting their ballot and having their voice heard,” said Corey Price, Vice President, Pornhub.
Leading up to the campaign officially launching on Nov. 3, Pornhub will be running a social campaign with an assortment of high-profile models. This includes Pornhub Brand Ambassador Asa Akira, Domino Presley, Natassia Dreams, Janice Griffith, Lance Hart, Soverign Syre and Lotus Laine. They are posting videos encouraging people to get out and vote and also teasing them that “if they don’t give a f***, they don’t get a f**k.”
When the campaign officially kicks off on Nov. 3, Pornhub users in the United States will be greeted by an overlay page which will appear over the Pornhub website from 10 a.m. EST to 9 p.m. EST reminding them to vote before entering the site that day.
Of course, nothing can actually be done to prevent Americans from watching porn since there is no way for citizens to provide pornhub with any proof they voted. However, the campaign is clever and a helpful reminder to users that their voice matters.
Pornhub tweeted about the campaign on its official Twitter account. “Election Day is around the corner and we’re here to make sure you give a F**K! So on Nov.3, only those who give a F**K will get a F**K on Pornhub!” the tweet read. The video attached to the tweet has over 45 thousand views.
Pornhub’s “Give A F**k, Get A F**k” campaign is a collaboration with Just For Fun, a creative agency. “In 2016, over 100 million eligible voters had zero f**ks to give about the election. This year, to encourage everyone to get off the couch and head to the polling places, we knew we needed to hit them where it hurts – their pants,” said a spokesperson for Just For Fun.
The two companies are working together to promote voting for the 2020 election. Some people have even said is one of the most important elections so far in their lifetime. Their goal is to get as many eligible voters to vote as possible.