Posts tagged with "Los Angeles Tourism"

L.A. Tourism/HOUSE/OBEY press image via Los Angeles Tourism and Convention Board for use by 360 MAGAZINE

L.A. Tourism × OBEY × House Industries

Bouncing back from the prolonging COVID-19 pandemic, Los Angeles Tourism announced their brand-new partnership with OBEY Clothing and House Industries on an exclusive, limited-time-only collection that captures the SoCal essence enthralled by the city of Los Angeles.

The collection dropped on February 11 and sports Los Angeles Tourism’s latest logo with a set of three other designs on a selection of tees and sweatshirts. Los Angeles Tourism, OBEY Clothing and House Industries have pledged to contribute all funds from the project to The Midnight Mission, a non-profit that aims to fight the problem of homelessness in L.A.

The energy that encapsulates the city of L.A. is like no other, often chased throughout differing locations across the nation. The distinctive cities that encompass the area are rich in culture, experience and opportunity, entailing everything that L.A. is notorious for.

For this upcoming collection, the collaboration sees this celebration of four differing locations in the L.A. area. Designs range from the price points of $34 – $77, honoring the distinguished cities of Venice, Griffith Park, Echo Park and the city of Los Angeles in total.

The collection is available for purchase at obeyclothing.com NOW!

Don Skeoch, Chief Marketing Officer for Los Angeles Tourism spoke to the new collection, stating, “When we launched our new brand identity, we received so many awesome messages from fans who wanted to see it on a shirt they could buy. We’re thrilled to partner with House Industries and hometown-based OBEY Clothing to create a special LA-themed line that also contributes to the higher good. It was important to us that 100% of Los Angeles Tourism’s proceeds go towards a cause so critical in Los Angeles –homelessness.”

CEO of OBEY Clothing, Steve Ternosky, expressed the excitement behind the collaboration, stating, “It’s exciting to get to work on a project based on your own backyard and the icing on the cake is getting to work on it with your friends. In this case, having the opportunity to represent the city we love and co-design a collection with House Industries, of which we have so much respect and history, is a perfect scenario for us. We would like to thank Los Angeles Tourism for solidifying the opportunity and their generosity to ensure the project gives back to the community in its support of The Midnight Mission.”

Andy Cruz with House Industries elaborated on the power of the collection, stating, “The fact that our artwork can help support people that are struggling makes the L.A. Tourism/HOUSE/OBEY collaboration even more impactful than just designing a defining logo for an iconic city.”

G. Michael Arnold, President and CEO of The Midnight Mission, detailed what the profits would be supporting, stating, “The Midnight Mission is delighted to be a beneficiary of this limited-edition capsule collection. Our goal is to restore people to self-sufficiency and combat the issues surrounding homelessness, and the proceeds from this project will help us provide individuals and families experiencing homelessness with a secure place to sleep and three nutritious meals a day.”

To find out more, visit @discoverla on Twitter, Instagram or Facebook. If you plan on visiting soon, travel carefully and adhere to guidance from Los Angeles County Public Health.

L.A. Tourism/HOUSE/OBEY press image via Los Angeles Tourism and Convention Board for use by 360 MAGAZINE
L.A. Tourism/HOUSE/OBEY press image via Los Angeles Tourism and Convention Board for use by 360 MAGAZINE
L.A. Tourism/HOUSE/OBEY press image via Los Angeles Tourism and Convention Board for use by 360 MAGAZINE
L.A. Tourism/HOUSE/OBEY press image via Los Angeles Tourism and Convention Board for use by 360 MAGAZINE
Bob Moses illustration by Heather Skovlund for 360 Magazine

Bob Moses

Los Angeles Tourism Invites Visitors to #StartYourComeback, Partners with Cercle for a Livestream Set Featuring Bob Moses from the Iconic Griffith Observatory

The “magic hour” timed show happens March 22 and will be available worldwide on Facebook Live and Twitch

Los Angeles is starting its comeback, having moved to the state’s less restrictive red tier which allows the safe reopening of museums, indoor dining, theme parks, and outdoor live events including spectator sports, with appropriate capacity controls and safety protocols. Now, the Los Angeles Tourism & Convention Board is inspiring lovers of L.A. to start their comeback, whenever they are ready, in a new partnership certain to stir wanderlust. To keep Los Angeles top of mind with visitors sonically and visually, Los Angeles Tourism has partnered with Cercle, known for their jaw-dropping musical live streams from UNESCO World Heritage sites and other cultural icons across the globe. L.A.-based, Grammy-winning electronic duo Bob Moses will perform a live stream, sunset set from the iconic Griffith Observatory on Monday, March 22, beginning at 6:00 p.m. PST. While there will be no audience present, the show is viewable on screens worldwide via Cercle’s Facebook LiveTwitch, and Oculus.

The collaboration kicks off Los Angeles Tourism’s new multi-month, phased effort to inspire visitors to #StartYourComeback. To help plan a future vacation, Los Angeles Tourism has aggregated more than 100 special offers from hotels, restaurants and more, available here.

“Through our partnership with Cercle, we’re inviting people to come back to a sense of wonder, to come back to a spirit of possibility. We have the opportunity to inspire with a dazzling magic hour, our iconic Griffith Observatory and the twinkling lights of the city’s skyline, all the while reminding visitors that L.A. is starting its comeback and we look forward to welcoming them back to L.A. when they are ready,” said Don Skeoch, Los Angeles Tourism’s Chief Marketing Officer.

“We call Los Angeles home, and we’re honored to bring L.A. to the world through this partnership with Cercle, which allows us to perform at the iconic Griffith Observatory during sunset. We’re ready for a magical show,” stated Tom Howie and Jimmy Vallance of Bob Moses.

Derek Barbolla, Founder and CEO of Cercle added, “We’ve dreamt of hosting a show in Los Angeles at the Griffith Observatory for years now, and it’s incredibly special that this will soon become a reality. We know our fans will love seeing L.A. through our lens and will want to get back to L.A. – or discover it for the first time – after the show. We’re happy to safely bring a taste of the city to Cercle fans around the world.”

To learn more, visit @discoverla on TwitterInstagram, or Facebook. Visitors are encouraged to #TravelResponsibly and follow all guidance from Los Angeles County Public Health.