Posts tagged with "Lex Borrero"

Human (X) x Facebook

NEON16‘s HUMAN (X), the multimedia charity initiative supporting humanitarian efforts, has announced a partnership with Facebook for its Pa’ La Cultura Day initiative.

The Pa’ La Culture Day initiative gives fans a chance to see the “Pa’ La Cultura” music video which features David Guetta, Thalia, Sofia Reyes, Abraham Mateo, De La Ghetto, Manuel Turizo, Zion & Lennox, Lalo Ebratt and Maejor.

Fans will also be included in the festivities using Instagram effects, reels and Facebook Live.

HUMAN (X) was launched by Tommy Mottola, NEON16 and MITH Media in August with a goal of promoting humanitarian messages and generating revenue to be used for those in need.

Proceeds from this event will go to National Day Laborer Organizing Network‘s Immigrant Worker Rights Safety Net Fund to help immigrants affected by COVID-19. The Nation Day Laborer Organizing Network’s program called ART/WORKS will also receive a portion of the money to promote the voices of migrant artists.

Lex Borrero, the co-founder and CEO of NEON16, said, “We are thrilled to partner with Facebook and extend our purposeful initiative to its global audience. Human (X)  is rooted in elevating the myriad voices of those that are often unheard and we couldn’t think of a better audience to help us further amplify this cause.”

Mottola agreed, saying, “Music has always been a source of healing and bringing happiness and joy into people’s lives.. it also is a source of provocation and can motivate and inspire people to do great things and has been behind the most powerful movements in the world.”

To see the video for “Pa’ La Cultura,” you can click right here.

Mina Tocalini illustration of J BALVIN for 360 MAGAZINE.

Tainy x J. Balvin – Agua Video

Today, NEON16 and Interscope Records release Tainy and J. Balvin’s “Agua” music video following last week’s inaugural digital track launch. The video offers a glimpse into the upcoming Paramount Animation/ Nickelodeon film ​THE SPONGEBOB MOVIE: SPONGE ON THE RUN with J. Balvin joining the animated characters for an underwater excursion while dancing along to the tropical sonic produced by Latin Grammy-winning producer and global superstar, Tainy. Watch the music video HERE.

The soundtrack, set to be released on ​NEON16/Interscope Records​, will include songs by ​Tyga, ​Swae Lee​, ​Lil Mosey​, ​Weezer​, ​Snoop Dogg​, ​The Flaming Lips​, ​Kenny G​, ​Cyndi Lauper and more. ​THE SPONGEBOB MOVIE: SPONGE ON THE RUN​, will debut digitally in the U.S via premium video on demand in early 2021 and then move exclusively to ​CBS All Access​, Viacom. CBS’s subscription video on demand and live-streaming service, following the premium video on-demand window.

Spearheaded and executive produced by award winning producers ​Tainy and ​Lex Borrero​, ​NEON16 has curated the official film soundtrack for the next installment in the SpongeBob franchise by bringing together some of the industry’s most prolific and innovative artists to collaborate. NEON16 is a groundbreaking multimedia company and talent incubator that was founded in 2019, by Tainy and Lex, which has experienced immense success within the Latin music and multimedia market.

Paramount Animation is the animation division of Paramount Pictures. The label was reinvigorated in 2017 with a renewed mission to develop and produce top-quality animated and hybrid-animation titles. Building on Paramount’s 100-year history of iconic filmmaking, Paramount Animation brings visionary artists and storytellers together to form a world-class animation studio.

The division produced ​THE SPONGEBOB MOVIE: SPONGE ON THE RUN, ​which will be available on Premium Video on Demand and CBS All Access streaming services in early 2021; ​Rumble,​ ​scheduled for theatrical release ​in January 2021; and ​The Tiger’s Apprentice to be released in 2022. Paramount Animation is a division of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, and a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television and digital entertainment brands.

Follow THE SPONGEBOB MOVIE: Facebook | Instagram | Twitter 

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Follow Tainy: Facebook | Instagram | Twitter | YouTube

Follow J. Balvin: Facebook | Instagram | Twitter | YouTube