MCM and SNIPES Unveil Bold Streetwear Collection in Collaboration with DJ Khaled
This limited-edition capsule blends SNIPES’ streetwear DNA and MCM’s luxury craftsmanship with DJ Khaled and the bold spirit of Miami at the helm.
WHAT:
MCM and SNIPES have teamed up for an unexpected, exclusive capsule collection, merging the worlds of global streetwear and German luxury. This collaboration brings together two bold brands – SNIPES, one of the world’s leading streetwear retailers and MCM, the iconic luxury fashion house – for a campaign that celebrates creativity, culture and community. As the face of this collection is global music mogul and longtime SNIPES Chief Creative Officer, DJ Khaled, who perfectly embodies the dynamic energy of the city he calls home, Miami.
“As SNIPES’ Chief Creative Officer, I’m focused on bringing iconic collabs to the people — and this one with MCM really shows up and shows out,“ says DJ Khaled, SNIPES Chief Creative Officer. “The fact that it’s inspired by the 305 makes it personal for me. And launching it at SNIPES and my We The Best store What we got is another one!”
Designed to “Make it Miami”, the collection channels the city’s vibrant and unmistakable vibe, fusing SNIPES’ authentic streetwear roots with MCM’s heritage of craftsmanship reinterpreting heritage codes through a street-savvy lens. From bold colors and textures to vivid embellishments, the collection challenges the norm and redefines what luxury streetwear looks like.
The drop spans apparel, leather goods, and accessories, each crafted for those who seek statement pieces, understand fresh style and demand high-end quality with an edge. A distinctive new MCM x SNIPES logo takes center stage across standout pieces on a color palette of black, white, pink and turquoise – underscoring Miami’s vibrant energy and fiery charm. Glitter studs, bold typography and modern fits instantly transport you to the heart of Florida’s coastline.
Two exclusive, co-designed bag lines take center stage of the accessory offerings. A sleek, black nylon-bag collection available exclusively at SNIPES and elegant white leather editions, sold exclusively through MCM. Both reflect the unique, dual identities of this collaboration.
“Creating a streetwear collection with MCM is a bold statement. Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners. By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are,” says SNIPES CEO Dennis Schröder.
Sung-Joon Kim, Chief Visionary Officer of MCM adds: “This collaboration with SNIPES is a bold fusion of luxury and street culture, celebrating fearless self-expression and shared creative values. At MCM, we thrive on rewriting the rules through innovation and craftsmanship, and this partnership ignites that spirit with dynamic energy and global impact.”
WHO:
- SNIPES: Global streetwear retailer with over 800 stores across Europe and the US
- MCM: Iconic luxury fashion house founded in Germany in 1976
- DJ Khaled: Global music mogul, longtime SNIPES Chief Creative Officer, and face of the collection
WHEN & WHERE:
- Collection Launch
- May 9th, 2025, online at SNIPES.com and MCM.com
- Open-to-Public Launch Celebration Event
- May 10th, 2025; 10am-2pm
- We The Best x SNIPES Store in South Beach ( 673 Collins Ave Unit 107, Miami Beach, FL 33139)
WHY:
This boundary-pushing collaboration redefines luxury streetwear by bringing together SNIPES’ authentic street culture roots with MCM’s heritage of craftsmanship. The collection celebrates creativity, culture, and community while channeling Miami’s vibrant energy.
PRICING & PRODUCT:
The collection will be priced between $199.99 – $599.99 for clothes and $350 – $800 for accessories. It will include the following pieces. Key pieces include the Miami Palm Bomber Jacket ($599.99), Gradient Resort Shirt ($299.99), and exclusive bag lines in black nylon (SNIPES exclusive) and white leather (MCM exclusive).
- MCM x SNIPES Palm Zip Hoodie, Available in Black and Rose, $249.99
- MCM x SNIPES Gradient Resort Shirt, Available in Rose/Turquoise, $299.99
- MCM x SNIPES Soccer Trikor, Available in Rose, $249.99
- MCM x SNIPES Miami T-Shirt, Available in Black and White
- MCM x SNIPES Palm T-Shirt, Available in White and Rose, $199.99
- MCM x SNIPES Flamingo T-Shirt, Available in Black and Turquoise, $199.99
- MCM x SNIPES Miami Jogger, Available in Black and Rose, $199.99
- MCM x SNIPES Gradient Resort Shorts, Available in Rose/Turquoise, $249.99
- MCM x SNIPES Soccer Shorts, Available in Rose, $209.99
- MCM x SNIPES Miami Sweatshorts, Available in Black and Turquoise, $149.99
- MCM x SNIPES Miami Club Half Sleeve Hoodie, Available in Black, $349.99
- MCM x SNIPES Flamingo Hoodie, Available in Black, $229.99
- MCM x SNIPES Miami Palm Bomber Jacket, Available in Black, $599.99
- LIZ, MCM x SNIPES Fabric Shopper, Available in Black, $550
- STARK, MCM x SNIPES Fabric Backpack, Available in Black, $700
- FURSTEN, MCM x SNIPES Fabric Belt Bag, Available in Black, $500
- OTTOMAR, MCM x SNIPES Fabric Weekender Bag, Available in Black, $800
- AREN, MCM x SNIPES Fabric Flat Pouch, Available in Black, $350
