Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director.
House Ambassador Callum Turner fronts the campaign in a series of portraits, which seamlessly blend the British actor’s charismatic artistic flair with the LV BUTTERSOFT Sneaker’s characteristic expression. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker takes its name from the buttery leather in which it is crafted.
The sneakers are presented in a wealth of colourways and compositions – from deep nuances to light pastels – including versions adorned with the Louis Vuitton Monogram. The sneaker also carries an LV logo on the side of the upper and a Phriendship silhouette of Pharrell Williams’ face on the tongue.
The LV BUTTERSOFT Sneaker is now available for pre-order on louisvuitton.com and the LV app before its official in-store launch on July 10th.
