Gucci unveils its new Lido campaign, inspired by the storied charm of Italy’s coastal beaches, featuring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson. It’s a visual narrative of scenes from a Mediterranean coastline to a secluded garden villa and the serene hush of the shoreline.
This season, Gucci reimagines its signature handbag lines with seasonal materials: the Gucci Softbit, GG Marmont, and Bamboo 1947 arrive in raffia, wicker, or crocheted, infused with spontaneity and ease. The new Gigi loafers, crafted in suede, offer grounded elegance, while a gradient of ocean blues washes over accessories and sneakers, from oversized totes to the Gucci Re-Web sneaker. Lightweight cottons, GG Monogram denim, and the iconic Flora motif embody a spirit of relaxed sophistication, complemented by new Gucci Eyewear styles and Interlocking G jewelry.
Credits
Artistic Director: Riccardo Zanola
Directors: Rubberband. – Jason Sondock & Simon Davis
Photographer: Jim Goldberg
Stylist: Virginie Benarroch
Make Up Daisy Edgar-Jones: Jo Baker
Make Up Aliocha Schneider, David Jonsson: Christelle Cocquet
Hair: Lukas Tralmer
Talents: Aliocha Schneider, Daisy Edgar-Jones, David Jonsson
