BIA Illustration by Reb Czukoski for use by 360 Magazine

BIA New Music Video

Multi-platinum-certified Boston-born and Los Angeles-based artist BIA releases the music video for her new song “Can’t Touch This” via Epic Records on October 26th.

The video, directed by BenMarc, is a new track from BIA’s recently released For Certain Deluxe Album. The track produced by London Jae, DJ Pharoah, and IROCC, features a sample of Kelis’ 2003 smash hit “Milkshake.”

“Can’t Touch This” is a fan favorite from the album with critics like VIBE Magazine citing “The Boston-bred rapper uses her soft, raspy tone to let everyone know her milkshake brings all the boys to the yard.” Right now, BIA is lighting up venues across the country as direct support on Don Toliver’s Life Of A Don Tour.

Recently, BIA made headlines when she performed as one of Rihanna’s special guests at the Savage X Fenty Show Vol. 3. It’s available exclusively on Amazon Prime Video. She also took the stage at the 2021 BET Hip Hop Awards and gathered two nominations in the categories of “Best Collaboration” and “Song of the Year.” Not to mention, she’s fast closing in on 1 billion streams to date. BIA also performed at the 2021 BET Hip Hop Awards and brought out Lil’ Jon for a performance of their smash “BIA BIA”

BIA asserts herself as hip-hop’s new leading lady on For Certain Deluxe Album.

TOUR DATES

Oct. 27 – San Francisco, CA
Oct. 28 – Oakland, CA
Oct. 30 – Los Angeles, CA
Oct. 31 – Los Angeles, CA

Festival Performances:

Nov. 12 – Day N Vegas Festival
Dec. 10 – Rolling Loud California Festival

ABOUT BIA:

Multi-Platinum Recording Artist BIA is known for music that possesses both biting wit and boldly authentic swag that stems from BIA’s years traveling through the Boston rap scene, later moving over to Miami, Los Angeles, and then taking over the world. With every mixtape, collaboration, and guest appearance, BIA has only amplified her reach. She dominated 2020 with a fresh new perspective: she inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided × Sean John Fall 2020 capsule collection.

By the end of 2020, she dropped her For Certain EP, armed with the hit single “Whole Lotta Money”—a song with a central message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, and “Whole Lotta Money” became an undeniable force, due in part to its continuous viral success on TikTok. The track has jumped right off the platform and into streaming stardom, marking its territory in the Spotify Viral 50 Chart as well as the Global Spotify Charts and earning her a nomination for “Best Breakthrough Song” at the 2021 MTV VMAs. In addition, BIA’s reimagined version of her hit song “Skate” was featured in the 2021 Stanley Cup Playoffs tune-in promos on NHLNetwork, NBC and NBCSN in the U.S., Sportsnet and TVA Sports in Canada, and across the NHL’s social and digital platforms.

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