Wolf & Badger brings globally loved independent brands to the heart of Times Square for the holiday season.
Wolf & Badger, the pioneering retail platform championing independent, ethical, and sustainable brands, is bringing their eclectic catalog to W New York – Times Square with a limited-time holiday popup shop.
Guests can explore a curated edit of fashion, accessories, home décor, and fragrances from independent makers including Arctic Fox & Co., &SONS Trading Co., NUNCHI, Mise En Scent, ReSaltZ, and Ashley & Co.
The popup will run from November 5–28, open Wednesday through Sunday from 12 to 8pm, at W New York – Times Square’s seventh-floor popup space (1567 Broadway, Floor 7, New York, NY 10036).
“We’re thrilled to partner with Wolf & Badger to bring their signature conscious shopping experience to Times
Square, one of the most dynamic crossroads in the world,” says Lindsey Alm, Head of Marketing and
Partnerships for W New York – Times Square and W Hoboken. “Our revolving popup space — exclusive to W New York – Times Square — allows us to regularly platform high-end independent businesses, and offer hotel guests and visitors the chance to discover new brands that reflect the creative spirit of W Hotels.”
“We’re excited to present a curated selection of holiday gifts at the fabulous W Hotel in New York’s Times Square. This pop-up marks the start of future collaborations with other select partners across the US,” says Henry Graham, Creative Director & Co-Founder of Wolf & Badger.
W New York – Times Square continues to host dynamic popups, events, and other onsite experiences that mirror the boldness, creativity, and diversity of the W brand. Past pop-ups have featured collaborators including Jonathan Adler, FX’s Alien Earth, Serendipity3, Loveweld, Tipsy Scoop, and NYC Pride.
Stay connected on the latest news and events at W New York – Times Square on Instagram @wnytimessquare.
Wolf & Badger Holiday Popup Shop – November 5-29, 2025
Venue: W New York – Times Square
Address: 1567 Broadway, 7th Floor
Hours of Operation:
– Wednesday – Sunday: 12PM-8PM
– Monday & Tuesday: Closed
Featured Brands
- Women’s Fashion: Henelle, Earthbody, Julia Allert, LAINES LONDON, Madeline Simon Studio
- Men’s Fashion: &Sons Trading Co., Manava, Weston Jon Boucher
- Accessories: Arctic Fox & Co, NUNCHI, Olivia Le, sccollection, Tillie Beads, Lilly Loves, Make Heads Turn, Craighill, SOKO Inc, Gissa Bicalho, Lorna Murray
- Home & Living: GeLiving, the parmatile shop, Jimbobart, Helios Pickleball, Fanclub, Abi Overland Jersey
- Fragrance: Mise En Scent, ReSaltZ, Ashley & Co.
