Posts tagged with "sustainable tourism"

Bike Ride illustration by Heather Skovlund for 360 Magazine

Bike4Tourism × Cycle the World

Bike4Tourism Invites Would-Be Travelers to Cycle the World, Virtually

Seeking a Global Community to Bike Together While Apart and Share Images of Each Other’s Routes

Missing international travel?   Wishing you could host some out-of-town friends to show them your most beautiful locations? Then Bike4Tourism has an inspiring global event tailor-made for you this Memorial Day weekend, on Sunday, May 30th.

Bike4Tourism aims to promote healthy living and sustainable tourism. The goal of the event is to have as many participants as possible, in every country, riding bikes and sharing photographs to the global community of the most beautiful places near their homes.

In sharing each other’s images, cyclists will virtually visit cities, countries and continents, without need for a passport — just a helmet and the will to discover or rediscover the places that surround us and show them to others.

Organizers are hoping for more than 115,000 participants around the world to break the current record.  Proceeds will support environmental conservation charities and aid tourism businesses in financial need following Covid-19 travel restrictions.

It’s hoped that participants are left with even more desire to travel, sustainably, with a huge selection of photos of beautiful places from which to choose their next journey.

All are welcome to participate, and free tickets will be made available for children to encourage family bike rides.   Early bird tickets are available from April 20th.  For more information, visit Bike 4 Tourism, and Facebook.

Bora Bora Resort & Thalasso Spa by Preferred Hotel Group

New Sustainable Hotel Brand, Beyond Green

Guided by an inherent passion to transform travel as a force for good,Preferred Hotel Group, Inc.– the family-owned company that manages and operates global travel and hospitality brands includingPreferred Hotels & Resorts,Historic Hotels of America,Historic Hotels WorldwidePHG Consulting and Beyond Green Travel– proudly announces the launch of Beyond Green. This innovative hospitality brand debuts with a global portfolio of 24 founding member hotels, resorts, andlodgesthat exemplify sustainable tourism leadership. Driven by purpose, the new brand represents Preferred’s steadfast commitment to building a better and brighter future for travel in a way that also helps to protect the planet for future generations.

Born through an inspired, natural synergy between the Ueberroth Family – the owners of Preferred Hotel Group, Inc. – and ecotourism pioneer and global sustainability expert Costas Christ – the founder of Beyond Green Travel, which Preferred acquired in February 2020 – Beyond Green brings together forward-thinking properties around the world that are committed to delivering on the three key pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contributing to the social and economic wellbeing of local communities.

The name itself –  Beyond Green – was chosen in recognition of not only the immense importance of environmentally friendly practices, but also the paramount responsibility that the travel and tourism industry has towards protecting biodiversity, preserving cultural heritage, and improving local people’s livelihoods in travel destinations around the world, all while delivering an enjoyable and meaningful traveler experience. 

“Never before has there been a greater need to promote a kinder and gentler way to explore our beautiful, yet fragile planet. Driven by our brand promise, Believe in Travel, which guides every decision we make as a company, we believe that now is the time to go big and be bold as we look to the future of travel,” said Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc.

“We are humbled by the opportunity to partner with so many inspiring leaders in sustainable tourism to launch our newest brand, Beyond Green, that was built with purpose, gratitude, and respect for nature, communities, and culture, continued Ueberroth.” 

“While there may be a tendency to think of sustainability as just the latest travel buzzword, its roots are long and deep. What we are witnessing is an evolution of travel, not a passing trend,” said Costas Christ.

Beyond Green is about reconnecting with our common humanity and understanding that the diversity of our cultures and different ways of life are what create the rich fabric that makes travel so enjoyable and fascinating. In that same context, nature brings inspiration and renewal to our lives. Sustainable tourism is not about giving something up, it is about gaining something more – a great vacation that it is also a force for good,” said Christ.  

The Beyond Green platform will support the needs of its member properties by providingglobal connectivity, distribution technology, marketing, sales, quality assurance, branding, and sustainability solutions, as well as access to participate in I Prefer Hotel Rewards, the world’s largest global points-based loyalty program for independent hotels. Beyond Green will also enhance visibility for its global portfolio and champion sustainability storytelling through its brand website, StayBeyondGreen.com, which launched today in an interim state prior to the brand’s official consumer debut in Q1 2021. Beyond Green member properties will also be bookable on a common GDS chain code, to be announced in early 2021, which will be linked under Preferred Hotel Group Inc.’s master GDS chain code – PV.  

With plans for strategic growth over the next 24 months, Beyond Green celebrates its launch in collaboration with 24 inspiring founding members located across 15 countries:   

  •         &Beyond Bateleur Camp (Masai Mara National Reserve, Kenya) 
  •         &Beyond Mnemba Island (Zanzibar, Tanzania) 
  •         &Beyond Sossusvlei Desert Lodge (Namib Desert, Namibia) 
  •         Aristi Mountain Resort (Zagori, Greece) 
  •         Ashford Castle (Co. Mayo, Ireland)  
  •         Bentwood Inn (Jackson Hole, Wyoming, USA)  
  •         Blancaneaux Lodge (Mountain Pine Ridge, Belize) 
  •         Borgo Pignano (Tuscany, Italy) 
  •         Bushmans Kloof (Western Cape, South Africa) 
  •         Cavallo Point (Sausalito, California, USA)  
  •         InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia)   
  •         Islas Secas (Gulf of Chiriquí, Panama) 
  •         Post Ranch Inn (Big Sur, California, USA)  
  •         Ted Turner Reserves Vermejo (Raton, New Mexico, USA)  
  •         The Brando (Tetiaroa, French Polynesia) 
  •         The Ranch at Laguna Beach (Laguna Beach, California, USA)   
  •         Three Camel Lodge (Gobi, Mongolia)  
  •         Turtle Inn (Placencia, Belize) 
  •         Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda)  
  •         Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana) 
  •         Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia) 
  •         Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe)  
  •         Wilderness Safaris Mombo Camp (Okavango Delta, Botswana) 
  •         Xigera Safari Lodge (Okavango Delta, Botswana) 

To be considered for Beyond Green membership, a property must demonstrate leadership in the three key pillars of sustainable tourism as part of a rigorous vetting process and show progress in meeting more than 50sustainability indicatorsthatalign with global sustainable tourismstandards and the United Nations Sustainable Development Goals. Examples of these requirements, among others, which form part of an ongoing, biennial on-site inspection process, include management of overall environmental operations to establish benchmarks and set additional sustainability goals including carbon emission reduction targets; elimination of plastic water bottles and reducing single-use plastics; support for biodiversity conservation initiatives and restoration and protection of natural habitats; embracing local cultural vernacular in design and décor and supporting the preservation of cultural heritage sites, a demonstrated priority to hire locally according to fair wages, benefits, and non-discrimination policies that meet or exceed legal requirements; and priorityto purchase goods and services from locally owned and operated businesses. 

To help build Beyond Green as a dynamic, digital-first platform that serves travelers through authentic storytelling and wholesome sustainability stewardship, Preferred sought expert direction from two strategic agencies – Robert Louey Design and Spherical. Robert Louey Design was tasked with the branding work, inclusive of brand development, positioning, and strategy, as well as graphic design and language. Spherical has been charged with building a digital identity for Beyond Green to coincide with its consumer launch in Q1 2021, which entails creative direction and channel strategy, the production of a variety of digital assets for advertising, marketing, and social media use, and the creation of a standalone consumer-facing website. 

Travel advisors, media, hotels interested in membership, and travelers can learn more about Beyond Green and its founding members by visiting www.StayBeyondGreen.com. Prior to debuting its brand website with full booking capabilities in Q1 2021, Beyond Green invites all travelers who want to book a stay within its unique portfolio of hotels, resorts and lodges to email Book@StayBeyondGreen.com.   

Travel illustration by Rita Azar for 360 MAGAZINE.

Visit Rovaniemi × Sustainable Travel Finland

The future of travel is in sustainability, and responsibility is the new luxury. Visit Rovaniemi is among the first to join Sustainable Travel Finland program, which was made possible on June 1, 2020 for companies and destinations to undergo in order to achieve a Sustainable Travel Finland label. The first companies have already been awarded with the label- the first labelled company in Rovaniemi being The Arctic TreeHouse Hotel, one of the six Sustainable Travel Finland labels awarded to Lappish companies by Visit Finland.

Because of the crisis, the development of sustainable travel industry in Lapland, Finland has experienced a boost. Sanna Kärkkäinen, the managing director of Visit Rovaniemi states that this is the perfect time for everyone to take these steps towards sustainable tourism; “Sustainability and responsibility are the core values of tomorrows destinations, through our communication we, at Visit Rovaniemi, ensure that local companies making responsible and sustainable actions, will prosper in the future.”

Businesses can join the program free of charge

Visit Rovaniemi, with its partners, has taken the responsibility and sustainability seriously and now runs a Sustainable Travel Finland programme, helping the local tourism to develop more responsibly. Kärkkäinen encourages all local businesses to join this program free of charge. It provides companies and destinations with a sustainable development process including ecological, social, economic and cultural dimensions, a concrete toolkit to gain the Sustainable Travel Finland label, and access to a continuous development model.

By taking the local voices into account in the planning and offering locally produced services and products, Rovaniemi stands a chance of serving a variety of more sustainable experiences to travellers of the future.

Read the whole story about Sustainable Travel Finland here.

Keep up to date with Visit Rovaniemi here.