The future of travel is in sustainability, and responsibility is the new luxury. Visit Rovaniemi is among the first to join Sustainable Travel Finland program, which was made possible on June 1, 2020 for companies and destinations to undergo in order to achieve a Sustainable Travel Finland label. The first companies have already been awarded with the label- the first labelled company in Rovaniemi being The Arctic TreeHouse Hotel, one of the six Sustainable Travel Finland labels awarded to Lappish companies by Visit Finland.
Because of the crisis, the development of sustainable travel industry in Lapland, Finland has experienced a boost. Sanna Kärkkäinen, the managing director of Visit Rovaniemi states that this is the perfect time for everyone to take these steps towards sustainable tourism; “Sustainability and responsibility are the core values of tomorrows destinations, through our communication we, at Visit Rovaniemi, ensure that local companies making responsible and sustainable actions, will prosper in the future.”
Businesses can join the program free of charge
Visit Rovaniemi, with its partners, has taken the responsibility and sustainability seriously and now runs a Sustainable Travel Finland programme, helping the local tourism to develop more responsibly. Kärkkäinen encourages all local businesses to join this program free of charge. It provides companies and destinations with a sustainable development process including ecological, social, economic and cultural dimensions, a concrete toolkit to gain the Sustainable Travel Finland label, and access to a continuous development model.
By taking the local voices into account in the planning and offering locally produced services and products, Rovaniemi stands a chance of serving a variety of more sustainable experiences to travellers of the future.