For Those Who Set Their Own Rules
- Launched in 2016, the Rolls-Royce Black Badge family was created for individuals who refuse to be defined by traditional ideas of Rolls-Royce ownership.
- These motor cars were designed and engineered for those who set their own rules, who see luxury not as perfection on pristine city roads, but as the freedom to carve their own path, wherever it leads.
- Black Badge amplifies that spirit with heightened performance, darker aesthetics, and a dynamic presence that defies every convention of the marque.
Earlier this month, Rolls-Royce Motor Cars brought ten guests to a special Black Badge Adventure to demonstrate this image in the most unexpected setting: the open desert. Black Badge Ghost, Black Badge Cullinan, and the all-new Black Badge Spectre — the most powerful Rolls-Royce ever built — met sand, gravel, and salt flats with poise and purpose. No one expects a Rolls-Royce to be slicing through the wilderness or kicking up dust on closed desert roads. But those are the old rules, today this is exactly where Black Badge feels at home.
Spectre soared across the landscape with refined force. Cullinan showed its ultra-luxury confidence while offering more than its share of fun. Ghost carried its iconic refinement into terrain no sedan has any business mastering — and did so effortlessly. The dried lakebed offered no boundaries, the core of Black Badge.
Black Badge is not about rebellion for rebellion’s sake. It’s about identity. These are motor cars for the bold, the unscripted, the ones who reject the stereotype of what a Rolls-Royce “should” be. Last year in the United States, around one-third of Rolls-Royce clients chose to express themselves through Black Badge. It’s not for everyone, it for an individual.
Luxury isn’t staying inside the lines — it’s choosing your own horizon. Black Badge is for those who dare to live beyond expectations.
