A New Art & Photography Exhibition Exploring Jewish Cuisine, Memory, and Identity as Living Culture
For more than 130 years, Manischewitz has been part of American Jewish life — not just as a food brand, but as a constant presence at the table. From immigrant kitchens to modern homes, from Shabbat dinners to Passover seders, Manischewitz has helped nourish generations through moments both everyday and sacred.
Now, in celebration of the launch of its new Manischewitz Homemade Jarred Soup line, the iconic brand is stepping into the cultural spotlight with SOUP, a thoughtfully curated art and photography exhibition exploring Jewish cuisine, memory, and identity as a living, evolving culture.
SOUP will be open to the public from February 6–10, located at 155 Suffolk St. and is free and open to all.
Note: The exhibition will close early on Friday, February 6, at 2:00 p.m.
Public hours: February 6th to 10th
Friday: 10 – 2 PM
Saturday: 7 – 10 PM
Sunday: 10 – 6 PM
Monday: 10 – 6 PM
Tuesday: 10 – 6 PM
*Art will sold on site.
Through contemporary visual art, photography, and storytelling, SOUP examines how food — particularly soup — functions as a powerful cultural connector: a source of comfort, care, humor, ritual, and shared memory.
By presenting this exhibition, Manischewitz affirms its role not only as a trusted food brand, but as a steward of Jewish cultural memory. The project reflects a shared belief that food is more than sustenance — it carries language, history, resilience, and belonging — and that art, like food, plays an essential role in sustaining culture.
Rather than leaning into nostalgia, the artists featured in SOUP explore how Jewish identity continues to evolve across generations and geographies. Their work considers how meaning is preserved, translated, and reimagined over time, much like the recipes passed from one family member to another.
This exhibition also marks a meaningful cultural re-engagement for Manischewitz as the brand evolves in today’s food landscape. That evolution is grounded not in trends, but in returning to its most enduring role: showing up at the table.
That philosophy is reflected in the brand’s renewed focus on soup, anchored by matzo ball soup, a humble yet powerful symbol of care and connection. Long associated with healing, gathering, and intergenerational memory, soup represents nourishment in its most elemental form. In this way, Manischewitz’s cultural support and its culinary innovation move in parallel: both rooted in everyday ritual, both shaped by communal experience.
“This isn’t about selling products,” said a Manischewitz spokesperson. “We see ourselves as caretakers of cultural memory. Jewish food has always carried history, humor, and identity. Supporting this exhibition is about sustaining the artists and stories that continue to shape Jewish life in America.”
By presenting SOUP, Manischewitz honors its place in the collective imagination — not as a commercial add-on, but as part of a living archive that continues to grow, change, and nourish future generations.
Participating Artists
Dan Weinstein is a multidisciplinary artist and creative director whose work bridges underground art, design, and narrative storytelling. His practice spans visual art, animation, and serialized storytelling, exploring identity, power, and modern allegory through bold, often humorous visual language.
Rosemarie Gleiser is a Peruvian-Jewish interdisciplinary artist based in New York whose work examines diaspora, memory, food culture, and migration through deeply personal narrative. Her Lexicon series on view — presented publicly for the first time — intertwines language, recipes, and imagery as acts of cultural preservation.
Ohad Romano is one of Israel’s leading photographers, known for cinematic still imagery that distills narrative, tension, and character. Working at the intersection of photography and film, his images feel suspended between moments — deliberate, intimate, and deeply human.
About the Soup
The Manischewitz Homemade Soup Line brings the comforting flavors of traditional Jewish soups into a modern, ready-to-serve format — echoing the warmth and nostalgia of what “bubby” used to make. Inspired by time-honored recipes and built on the foundation of classic Manischewitz products like its soup mixes, broths, and matzo balls, the new line comes in 24-ounce glass jars and includes seven varieties:
- Clear Chicken Broth
- Chicken Noodle Soup
- Chicken Matzo Ball Soup
- Tomato & Rice Soup
- Split Pea Soup
- Bubby’s Vegetable Soup
- Mushroom Barley Soup
The launch continues Manischewitz’s legacy of preserving Jewish culinary heritage while meeting the convenience needs of today’s families — delivering comfort, tradition, and flavor in every spoonful. Available in supermarkets and at www.manischewitz.com
The Manischewitz Deli on Wheels, a traveling deli around New York, will also be parked outside the exhibit serving soup; knishes; hot dogs and other traditional items.
About Manischewitz
Founded in 1888, Manischewitz is one of the most iconic names in Jewish cuisine and culture. For more than 135 years, the brand has been a trusted presence in Jewish homes, offering beloved staples such as matzo, matzo ball soup, gefilte fish, baked goods, and pantry essentials. Today, Manischewitz continues to honor its heritage while evolving for modern tastes, celebrating tradition, community, and the power of food to connect generations.
About Kayco
Kayco is one of the largest and most respected specialty food companies in the U.S., with a diverse portfolio of trusted brands spanning kosher, specialty, and mainstream markets. Headquartered in New Jersey, Kayco is committed to quality, innovation, and preserving culinary traditions while introducing modern products for today’s consumers. Through brands like Manischewitz, Kayco brings heritage foods to new audiences while remaining rooted in authenticity and care.
