Louis Vuitton presents its Pre-Fall 2025 Menswear Collection Campaign by Pharrell Williams, which embarks on a cross-continental cruise from Paris to Miami.
The campaign consists of photographs by Rosie Marks and videos by Gregoire Dyer, with a wardrobe that traces the recreational roots of the dandy dressing core to the House Men’s proposal through a contemporary lens. Envisioned in two parts, the collection features RTW, bags, accessories, jewelry, sunglasses, and shoes.
The first chapter – the transit wardrobe – salutes to the cruise liner dress code featuring contemporary sporty takes on formal tailoring countered by elegant expressions of loungewear. Materials assimilate the plush interiors of the seaborne hotel, while graphics nod at naval iconography. The second chapter – the arrival wardrobe – acclimatises to the beach and pool culture distinctive to Miami. The lines between day and loungewear blur with the props of the pool and the beach in off-duty proposals transformed through amplified savoir-faire.
