UNITE TO CELEBRATE 100 YEARS OF ICONIC LUXURY
Rolls-Royce Motor Cars proudly celebrates a century of Phantom, the most prestigious and enduring nameplate in ultra-luxury motoring.
- First introduced in 1925 as the successor to the Silver Ghost, the Rolls-Royce Phantom was conceived to exemplify the brand’s unmatched engineering excellence, technical refinement, and Bespoke luxury.
- Over the past 100 years, eight generations of Phantom have fulfilled that vision, establishing the name as the global standard of automotive excellence.
- This enduring legacy is honored at the 2025 Pebble Beach Concours d’Elegance, where a specially curated “Phantom Centenary” class highlights six historically significant Rolls-Royce Phantom commissions.
- To celebrate the occasion, Rolls-Royce Motor Cars delivered a Phantom VII Coupe and Phantom VIII Extended to round out the century of Phantom editions for a first ever photo and video event featuring ALL EIGHT GENERATIONS.
- These commissions include one example of each generation of Phantom including past Pebble Beach award winners and examples once owned by the British Royal Family and global leaders, each embodying the timeless elegance of the marque.
1929 Rolls-Royce Phantom I Brewster Ascot Phaeton
Nicholas & Shelley Schorsch of the Audrain Collection, Newport, Rhode Island
This Rolls-Royce Phantom I is one of 21 Ascot Phaetons produced, a design described by Rolls-Royce as a sports phaeton and named for the aristocratic horse-race held annually in England. In 1929, the Phantom I benefited from several updated features, including an aluminum cylinder head, servo-assisted four-wheel brakes and temperature-controlled radiator shutters.
1934 Rolls-Royce Phantom II Continental Gurney Nutting Sedanca Drophead Coupé
Peter Reynolds, Cardiff, Wales
The Phantom II was the last of the Rolls-Royce 40/50 HP models, produced from 1929 through 1935. This car (chassis 197RY) is one of 18 built to this iconic design by Chelsea coachbuilder Gurney Nutting on the Phantom II Continental chassis—and is considered by many to be the pinnacle of styling for the era.
1937 Rolls-Royce Phantom III H.J. Mulliner Sedanca de Ville
The Nethercutt Collection, Sylmar, California
The Phantom III, the final car that Henry Royce worked on, was introduced in 1936, and it was the last V12-powered Rolls-Royce until the Silver Seraph was launched in 1998. The Phantom III chassis ceased production in 1939 but continued to be bodied through 1941. This example (chassis 3BT-179) boasts H. J. Mulliner Sedanca de Ville coachwork, a design recognized as sinister and gothic—yet ultimately elegant.
1954 Rolls-Royce Phantom IV Hooper Landaulet
Stephen Brauer, St. Louis, Missouri
At the suggestion of the Duke of Edinburgh and then-Princess Elizabeth, the first Phantom IV was built for the royal couple in 1948. Between 1950 and 1956, 18 more Phantom IV automobiles were constructed for royalty or heads of state only, also featuring the 5.7-liter straight-8 engine on the 145-inch wheelbase. This example (chassis 4BP5) was also built specifically for the royal couple and was code named “Jubilee” for the company’s 50th anniversary. The Queen’s yacht “Britannia” was designed explicitly to accommodate the motor car, which, with its Hooper Landaulet coachwork, was ideal for overseas touring and shipped all over the world.
1961 Rolls-Royce Phantom V James Young Touring Sedanca
Stephen Brauer, St. Louis, Missouri
The Phantom V was produced from 1959 until 1968. A total of 11 Sedancas were built by James Young on the Phantom V chassis, and this is one of just four right-hand-drive touring limousines—a noteworthy bookend to the work of legendary custom-body designer A. F. McNeil. The Sedanca marked the finalé of the coachbuilt era for Rolls-Royce, and the end of the British class divide between the automobile owner and chauffeur. This car (chassis 5AT76) was delivered to Mrs. Elsie Richter Tritton, widow of Sir Louis Baron of Black Cat cigarette fortune, and it exhibits several custom features included at her behest. Prior to delivery, it was shown at Earls Court in 1960.
1972 Rolls-Royce Phantom VI Mulliner Park Ward State Landaulette
Jim George/Pete DeAngelo, Shelby Township, Michigan
From the introduction of the Phantom V in 1960 through the end of the Phantom VI in 1991, Rolls-Royce built two styles of Landaulettes. The shorter design featured a manually operated convertible top, whereas the longer style known as the State or Ceremonial Landaulette featured a much more complex electrically operated top opening, created largely for royalty and state leaders. This Rolls-Royce (chassis PRX4656) is the only left-hand-drive Phantom VI State Landaulette built. It was delivered in 1971 to the Republic of the Ivory Coast for use by Head of State Félix Houphouët-Boigny and acquired by the current owner in 2015.
Phantom VII Coupe
The 2009 Rolls-Royce Phantom Coupé is a striking blend of grand touring performance and bespoke luxury. With only approximately 550 commissions produced from 2006 through 2016, Phantom Coupe is the most exclusive model of the Goodwood era. As the most driver-focused model of the Phantom VII family, it features a sleek, pillarless two-door design, a long hood, and a fastback rear that evokes classic Rolls-Royce styling. Powered by a 6.75-liter V12 engine producing 453 hp and 531 lb-ft of torque, it delivers effortless acceleration and magic carpet ride. The luxurious interior includes hand-stitched leather, rich wood veneers, and the optional Starlight Headliner. With only limited production, the Phantom Coupé remains a refined, rare symbol of modern Bespoke craftsmanship. This Phantom Coupe is on loan from a Rolls-Royce client in Los Angeles, The Richardson Collection.
2023 ROLLS-ROYCE PHANTOM VIII PLATINO:
The Rolls-Royce Phantom Platino, introduced as part of the eighth-generation Phantom Series II update in 2022, is a highly exclusive expression of the marque’s pinnacle motor car. Limited to just 10 commissions, the Platino is celebrated for its sophisticated design, rare materials, and elevated craftsmanship.
Though named after the element platinum, the Platino is not defined by color alone. Instead, the name reflects a holistic design philosophy focused on understated opulence and contemporary elegance.
Key features of the Rolls-Royce Phantom Platino include:
- Launched alongside the Series II update, which introduced subtle design refinements including an illuminated grille, a more prominent Spirit of Ecstasy, and refreshed interior elements.
- A bespoke silk interior, woven with intricate patterns, offers a soft, luminous texture that redefines modern luxury materials.
- Powered by a 6.8-liter twin-turbocharged V12 engine producing 563 hp and 664 lb-ft of torque, delivering 0–60 mph in 5.15 seconds with a top speed of 155 mph, paired with an 8-speed automatic transmission.
- Distinct platinum-inspired accents throughout the interior and exterior symbolize ultimate craftsmanship and confidence.
*The Phantom Platino is currently on loan from a private collector in Washington, D.C.
