Following his return with his melodic track “4U,” Pi’erre Bourne unveils his latest single and accompanying video “Groceries” today via SossHouse/Interscope Records. On the ethereal track Pi’erre continues to raise the stakes. He delivers a steady flow of bars over his signature infectious production. In the video directed Jay Cloud the Grammy® Award winning producer (Kanye West’s Jesus Is King) taps into an alternate life. Set in a grocery store we see Pi’erre involve himself in a heist filled with action, suspense, and beautiful women–watch the dreamy visual HERE.
“Groceries” arrives fresh on the heels of Pi’erre’s return to rap with his hit single, “4U.” The track, which now has over 2 million views on YouTube, garnered support across digital streaming platforms as well as received praise from several press outlets including Pitchfork, The Fader, Complex, and more. Earlier this month Pi’erre also headlined #GENIUSLive’s Virtual Concert where he performed a sold out a set of tracks including music off his forthcoming album The Life Of Pi’erre 5.
Pi’erre Bourne’s momentum has been undeniable over the last few years. In 2019, Bourne released his acclaimed major label debut, The Life of Pi’erre 4, but he’s stayed as busy as ever, asserting himself as a go-to producer both in Atlanta and for artists nationwide. He handled a number of beats for Lil Uzi’s Eternal Atake, including “Bean (Kobe)” featuring Chief Keef, “Yessirskiii,” “Wassup,” and “Money Spread” featuring Young Thug. That album debuted at No. 1 on the Billboard 200 and landed multiple tracks on the Hot 100, leading to Pi’erre topping Billboard’s Hot 100 Producers chart. Pi’erre produced Drake’s long-awaited, “Pain 1993” which hit the top 10 of the Billboard Hot 100. He also continued to receive praise from publications like Pitchfork, who recently counted him among “the best rap producers of the last few years.” Now, Bourne continues to expand his scope, unwilling to settle into any defined role. With hits like “4U” in the pipeline, it’s hard to imagine the young star stopping any time soon.
