Hip-hop icon and entrepreneur, Lil Wayne, celebrated his lifestyle marijuana and clothing brand, GKUA on Friday, August 13th. 360 Magazine had the opportunity to attend the festival filled with dance, hip-hop music and eclectic art installations.
Entering the Los Angeles Memorial Colosseum, located in downtown near the University of Southern California, a sweep of emotions from past soccer games and music concerts floods your mind; the atmosphere feeling post-pandemic everyone itching to see a good show. The festival night kicked off with different dance troupes competing against one another showcasing hip hop dance sets getting the crowd fired up. Samantha Long, along with celebrated dancers Lil Buck and Jon Boogz, presided over the final rounds of the Uproar Dance Competition. Various artists came out to support Wayne along with Young Money acts and newcomers with astonishing potential. Artists included Young Money featuring Gudda Gudda, Cory Gunz, Lil Twist, Hoodie Baby, Euro, Jay Jones, Yaj Kader, & Mellow Rackz, Polo G, Big Latto and the legend, Lil Wayne, himself to headline.
The event took place right on the outskirts of the stadium (still within the grounds) providing an intimate vibe with pieces of art displayed near the concessions. CampNova gave away VIP live stream tickets with every purchase of GKUA Ultra Premium cannabis products available for sale HERE. The livestream was presented by Mandolin that had a booth setup explaining the VIP ticket giveaway and how to interact with the show online using various emojis that could appear on the big screen. Merch company, Rose in Good Faith, partnered with Young Money merch and featured quality tees with a minimalistic approach.
The GKUA Creative Director, Baqi Kopelman, also told Forbes, the August concert is the first of more Lil Wayne events at the L.A. Coliseum. GKUA recently entered an exclusive agreement with the venue to host 4/20 events, including in-person and virtual parties, performances and other events. Overall, the festival felt authentic with fans craving more Friday night immersive experiences thrown by the Grammy-award winning rapper and his ever-growing brand. Find more info for future events at UPROAR Hip Hop Festival.
More on Lil Wayne:
Lil Wayne began his career as a near-novelty, a preteen delivering hardcore Southern hip-hop. Through years of maturation and prolific output, during which the delivery of his humorous and wordplay-heavy rhymes gradually changed from ringing and pugnacious to stoned and rasped, he developed into a million-selling artist with a massive body of work, one so inventive and cunning that it makes his claim of being the “best rapper alive” worth considering. Wayne debuted at the age of 12, received his first platinum certification only five years later as a member of the Hot Boys, and immediately thereafter became a formidable solo artist with Tha Block Is Hot (1999), his first of 12 Top Ten albums on the Billboard 200. During a period of constant output entailing not just successful full-lengths but also reputation-building mixtapes and featured appearances on pop hits like Destiny’s Child‘s “Soldier” (2004), he reached mainstream superstar status with Tha Carter III (2008). A triple-platinum blockbuster, it spawned the number one pop hit “Lollipop” and the number six follow-up “A Milli,” and netted three Grammy awards, including Best Rap Album. Throughout the 2010s, despite numerous legal and creative battles, Wayne continued to be a regular presence on the upper reaches of the charts with albums such as Tha Carter IV (2011) and I Am Not a Human Being II (2013), additional smash singles as a headliner, and a continually lengthening list of collaborative hits, including the multi-platinum “Sucker for Pain” (for the Suicide Squad soundtrack in 2016) and “I’m the One” (headlined by DJ Khaled in 2017). Since the latter hit, Wayne has topped the Billboard 200 with the consecutive LPs Tha Carter V (2018) and Funeral (2020).
More on Uproar Festival:
UPROAR Hip Hop Festival was created by Lil Wayne to promote his lifestyle brand at GKUA. Located at The Torch at the LA Memorial Coliseum with Lil Wayne, YoungMoney and Friends is a VIP Party + Performances with some of your favorite hiphop artists and special guests! UPROAR is a fully immersive experience with music, dancing, art, vendors, food/beverages, celebrities and all your friends. Imagine a summer night complete with heat at The Coliseum, which has been declared a National Historic Landmark, is an awe-inspiring site, and once you enter the gates of The Torch, the energy of UPROAR will be everywhere!
More on GKUA:
GKUA Ultra Premium Products featured include –
- GKUA Ultra Premium Flower: Sourced from the most experienced growers, GKUA will produce strains that are very limited, incredibly potent and impossibly difficult to find…truly the best flower! Available at launch is HOLLYGROVE a unique strain for Lil Wayne and GKUA and UPROAR a very limited strain.
- GKUA Ultra Premium Battery Technology: This new proprietary ceramic heating element and cutting-edge design is optimized to efficiently deliver vape in easily controllable doses while elevating the user experience. The battery technology combined with GKUA Ultra Premium THC or CBD oil is the future of vape.
- GKUA THC Vape: Sourced from the best cannabis with all organic inputs, GKUA’s THC Vape is an exclusive formulation that carefully transforms the highest quality cannabis into potent THC vape oil. Independently lab tested and certified for purity. GKUA Ultra Premium vape oil, pure and potent.
- GKUA Ultra Premium Concentrates: Intensely potent and flavorful, GKUA Ultra Premium Concentrates are sourced from the finest cannabis flower with off-the-chart THC levels created for dabbing or adding to flower. Potency you can taste and feel.
To find out more about GKUA products and upcoming events, visit the website at gkua.com.
About GKUA Ultra Premium
Lil Wayne, artistic giant and connoisseur of cannabis, has created the ultimate cannabis brand, GKUA Ultra Premium. Lil Wayne provides inspiration to millions of people and now he is delivering it in one more form, the best high of your life. Produced from the finest cannabis, GKUA Ultra Premium products are Lil Wayne tasted and approved. GKUA strives to inspire artists and dreamers and supports the arts through collaborations with new artists in multiple mediums. GKUA Ultra Premium products are available in select California dispensaries and now across the US. For more information about GKUA Ultra Premium products and events, visit gkua.com.