GUWOP REIGN OFFICIALLY RELEASES NEW SINGLE NEED ME
With numbers rising and buzz heating up, 17-year-old Boston-born and Atlanta-based rapper Guwop Reign drops a new single entitled “Need Me” today. It is available at all DSP’s via Galactic Records/Republic Records now.
Stream Need Me here.
He initially teased the track on Soundcloud, and it sent fans into a frenzy as they clamored for a wide release. Flaunting sharp lyrics over an 8-bit beat, it showcases his inimitable flow and otherworldly melodies. He glides over this production towards an incisively catchy refrain. It also follows hot on the heels of fan favorites such as Forgot It and Super Pain.
Thus far, Guwop Reign has eclipsed 5 million-plus Soundcloud streams and earned glowing endorsements from tastemakers with Lyrical Lemonade crowning him one of 2020’s standout stars. Last year, he rolled through with a string of anthems, including Demeanor. Additionally, his fan favorite song Mulan 2 raked in a ton of streams. Lyrical Lemonade proclaimed, The Atlanta native’s massive range shines and he is able to easily manipulate pitch and cadence to keep his songs continually interesting and simultaneously sonically pleasing. Meanwhile, The Daily Chiefers commented, Atlanta’s own Guwop Reign is in the fast lane and firing off nothing but bangers in 2020.
Music encodes life’s most important lessons. Beneath the beats and between the bars, Guwop Reign confronts the struggles of youth, depression, anxiety, friends-turned-into-foes, and relationships with a level of wisdom and perspective that belies his 16 years. The Boston-born and Atlanta-based rapper flows with the intensity of an open wound as he tightly grips each melody. Streamed nearly four million times on Soundcloud, Reign built an avid fan base with one independent anthem after another including Money Talk, Fly, and No Love plus tastemaker praise from Lyrical Lemonade and Elevator Magazine. Landing a deal with Galactic Records in partnership with Republic Records the young prodigy released his single Mulan 2 in 2020 and is prepared to make his full-length debut for the label. Drawing on diverse influences such as Tupac, Future, Young Thug, and Rihanna, he asserts himself as a melodic hip-hop force ready for the spotlight.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it also comprised innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.