“At PepsiCo Foods, we’re constantly evolving our portfolio to meet what consumers want most—bold taste and more choices from the brands they love. Dinamita Simply NKD is a strong example of that—bringing the same intense flavor experience fans expect with no artificial dyes or flavors, and marking another important step in our food transformation journey. We’re seeing encouraging consumer response, including from fans engaging with Doritos and Cheetos in new ways, helping drive even more connection with the brands they love.” – Hernán Tantardini, CMO, PepsiCo Foods U.S.
“As Doritos enthusiasts, we’re eagerly anticipating this new flavor experience.” – Vaughn Lowery, President, 360 MAGAZINE
PepsiCo Foods is showing that bold spices can thrive without vibrant hues: welcome to the scene, Doritos Dinamita Simply NKD Chile Limón, preserving the familiar, mouth-watering heat of its predecessors without artificial colorings or flavors.
Spicy details
- Dinamita Simply NKD is a layered heat-filled flavor experience – all in the signature rolled tortilla chip format, balancing zesty lime with a spicy kick for the perfect combo of chili and citrus, with no dyes or artificial flavors.
- The visual contrast between Dinamita Simply NKD and all other fiery rolled tortilla chips is striking – its bold kick delivered through a spectrum of spice is what sets it apart.
- It hits store shelves nationwide on June 22 and is available in two sizes – 3.25oz and 10.75oz.
- Dinamita Simply NKD follows last year’s launch of Doritos Simply NKD and Cheetos Simply NKD.
