Cartier announced the reopening of its newly designed and expanded regional flagship boutique in the Miami Design District, home of rich traditions and vibrant artistic energy.
Located at 147 NE 39th Street, the boutique offers a full range of the Maison’s most celebrated creations, including jewelry, fine jewelry, watches, leather goods, fragrance, and accessories. Like Miami, the boutique thrives on constant reinvention, deep cultural immersion, and exceptional service that goes above and beyond.
As guests approach the boutique, they are greeted by a stunning façade designed by longtime Cartier collaborators Diller Scofidio + Renfro. Elizabeth Diller, Founding Partner, shares, “It’s a privilege to continue our dialogue with Cartier with Miami’s flagship opening in the heart of the Design District. We conceived the wraparound façade in undulating glass to draw in passersby while knitting together the store and the street. Etched on its surface is a pattern adapted from a 1909 Cartier brooch, which produces a diaphanous effect, allowing views into the store while preserving its sense of mystique.”
Upon entering the boutique, guests are immersed in a supernatural oasis, imagined by interior designer Laura Gonzalez and inspired by the deep and rich cultural heritage of Miami. Guests are immediately greeted with the vibrant, colorful space that captures Miami’s beautiful, natural landscape as well as the flora and fauna reflected in Cartier’s iconic creations.
Each floor is connected by an enchanting seashell staircase, accompanying guests through the boutique and paying homage to the palm trees, mangroves, and ocean life of Miami. Venturing further into the space, leaf motifs climb columns to the ceiling on the first floor while the ground floor features organic shapes and bright colors. Finally, the outdoor roof terrace opens to sunny skies, where the oasis continues with verdant plants and colorful tiles. Throughout the boutique, guests will feel the joyful, artistic and creative energy of Miami.
Gonzalez adds, “I imagined the store as a sensory journey. Each space evokes a different emotion: vitality and movement at the entrance, intimacy in the VIP lounges on the first floor, conviviality on the terrace with its welcoming, custom-made wavy benches. The entire journey is designed as a succession of landscapes intended to arouse curiosity and wonder.”
The Cartier Miami Design District boutique is open Sunday from 12 p.m. to 6 p.m., and Monday through Saturday from 11 a.m. to 8 p.m.
