By Armon Hayes × Emily Bunn
Hip-hop icon and culture curator Kanye West announces his 10 year collaboration yesterday with America’s sweetheart brand GAP. Identified as the #WestDayEver, Kanye’s tweet comes as a major displacement in the fashion industry which no one expected. A media frenzy reminiscent of Beyoncé’s Adidas × Ivy Park collaboration as well as Rihanna x Puma is verified for lines of anticipation forming now set to release 2021.
Offerings include men, women, children and possibly home. It’s premature to speculate on design details; however, fans can assume chique yet simple urban duds shared by both Yeezy and the GAP. The household name established in 1969 proves its resilience and continues to reinvent itself. At a time where diversity and equality is at the cutting edge of pop culture, the GAP boardroom is no stranger to utilizing their voice for justice.
According to CNN, on the day of the announcement GAP’s stocks have significantly increased.
Today, Kanye dropped the first piece of merchandise from the collaboration: the Yeezy “Round Jacket.” The cobalt blue puffer jacket was revealed on Gap’s Instagram when they posted a caption-less, silent video showcasing the garment.
The jacket is also being highlighted in various locations across Los Angeles, New York City, and Chicago. At four separate locations in all three cities, floating projections of the jacket are displayed.
Shoppers can pre-order the stylish jacket for fall HERE. Currently, the garment is sold out on GAP’s website, and is only available to customers in the US.
Further, today marks Kanye‘s 44th birthday! Surely, the successful release of the Yeezy “Round Jacket” is a birthday gift for both Kanye and his fans.
