Fresh off the release of his explosive debut project, BIG30 released his first new music this year with hard-hitting: “Protest”. The track is a dynamic blend of technical skill and steely intensity, mixing percussive flows and 30’s vivid recollections of life. The track, which pays tribute to Pooh Shiesty, 30’s friend and frequent collaborator, comes alongside an official music video that has also been released.
King of Killbranch, released last Fall, marked BIG30‘s most ambitious effort to date. The project solidified him as one of the strongest newcomers of the past year and began his journey to rap dominance. Prior to the project release, he kicked off 2021 with a celebrated feature on Pooh Shiesty‘s RIAA Gold-certified “Neighbors,” which peaked at #51 on the Billboard Hot 100. From there, he completed a trap artist rite of passage by appearing on Gucci Mane‘s “Shit Crazy,” garnering the attention of Complex, Vulture, and other tastemaking outlets in the process. With several standout singles and his debut project at his back, BIG30 is set to make the most of his moment, which is starting to look like it will last a very long time.
Armed with a blistering delivery, menacing lyrics, and bullet-riddled memories from the Memphis streets, BIG30–the 21-year-old rapper to watch–unloads casual threats and bleak aphorisms with a concussive force that’s beginning to reverberate through the industry. His verse on Pooh Shiesty’s 2021 single “Neighbors” was the shot heard ’round the world, giving 30 his first RIAA Gold certification without even releasing his own project. By the time the duo recorded “Neighbors,” more than two years after they started writing tracks together, BIG30 had refined his flow and arrived more confident than ever. That song peaked at No. 51 on the Billboard Hot 100 chart and contributed to the now 116M+ global streams that 30 can claim. Until then, 30 had been watching YouTube views and Facebook shares, not RIAA-certifications, especially since he wasn’t sure if the public was ready for the raw content of his bars. Now, he takes advice from people like 50 Cent and records with the idols he grew up listening to. 30, the father of two children (with another on the way) plans to one day have his own record label and millions to his name. After signing to N-Less/Bread Gang Entertainment, he has the chance to reach the potential his label boss saw in him right away. Now, as he shares his debut project with the world, he’s ready to prove his spot among the many heavyweights who’ve given him their co-sign.