(Courtesy of Instagram— Mercedes-AMG)
THE AUTOMOTIVE VIDEO ASSOCIATION (AVA) ANNOUNCES TOP FINALISTS FOR THE AVA AWARDS – APPROPRIATELY TITLED: “THE MOUNTAIN RUN”
— Performance is the Theme for 2017 with 12 Vehicles Making the List —
The Automotive Video Association (AVA), which represents nearly 500 million unique viewers per year, today announced the list of finalists for the first-ever AVA Awards. The AVA award program will be hosted Saturday, September 23rd, 2017, and held at the Resort of the Mountain in Welches, Oregon. Titled “The Mountain Run,” the AVA selected High Performance as the vehicle category for 2017 pitting some of the world’s most incredible cars and SUV’s up against one another in an all-out battle for driving supremacy. The Finalists are:
Performance Car
- Dodge Challenger SRT Hellcat Widebody
- Nissan GT-R Nismo
- McLaren 570S Spider
- Rolls-Royce Black Badge Ghost
- Mercedes-AMG GT C Roadster
- BMW M550i xDrive
- Lexus LC 500
- Honda Civic Type-R
Performance SUV
- Jeep Grand Cherokee Trackhawk
- Audi SQ5
- Volvo XC60 T8
- Mercedes-AMG GLC 43 Coupe
Awards competition programs are serious business in the auto industry and the AVA has developed a program that both tests out the cars capabilities, but also sets a tone of having fun while doing it. Consumers in the market place do care about horsepower numbers, but they also car about how a car will function as a daily driver. They care about how the Bluetooth works and whether the adaptive cruise control and lane departure warning actually help the driver operate the vehicle. The AVA Award program sets out to showcase all that is great about these top finalist vehicles, but also where they may be lacking in some areas. One vehicle will be crowned in each category, but the scores will be public knowledge on all vehicles.
The AVA was formed by video media outlets that span the country and this group represents the auto industry’s first-ever national media organization that focuses on video exclusively.
The AVA was established to provide media outlets that specialize in video content the ability to promote their industry, which is the fastest growing segment within the spectrum of automotive media. The organization is made up of some of the most prominent and most followed automotive outlets in the country.
Over the past month, the AVA has been solicited by a handful of video media outlets to join this organization. The AVA looks forward to having more members join and to do this in a way that benefits all parties involved, the AVA is developing a solid foundation in 2017 and 2018 with its founding members. Once this association has been fully developed and two AVA Awards events have taken place, the group will gladly open its doors to new members.
The AVA has no boundaries and its content spans the globe. The new coalition helps promote the video aspect of covering the greater auto industry. The organization also isn’t limited to just card carrying journalists. The AVA has members that have a variety of backgrounds. The unifying nature is video and all video content is owned by its members.
The overarching goal of the AVA is to promote video as the primary outlet for content, but is also aimed at auto makers as well to showcase the power of video. Consumers today, look to video for their news. The combined bandwidth of the AVA is in the millions for monthly unique views. This is something no traditional media outlet can do.
Although we reported on the founding members in our last news release, the below is a quick reminder of these media groups are:
Nik Miles (OurAutoExpert.com) – Northwest
Roman Mica (The Fastlane Car) – Midwest
Alex Dykes (AlexOnAutos) – Northern Cal
Kyle Lindsey (Saabkyle04) – North Carolina
Sofyan Bey (Redline Reviews) – DC
Jason Fenske (Engineering Explained) – Idaho
Matt Maranowski (Matt Maran Motoring) – Pennsylvania
For more details and information on the Automotive Video Association, please contact DRIVEN360 at 310-374-6177 or officeadmin@godriven360.com.
The list they have come up with is quite interesting. I would like to see how the Dodge Challenger SRT Hellcat will perform against the Rolls Royce Black Badge and the Mercedes AMG GT C Roadster in terms of everyday driving. AVA has done well to not only focus on speed but also how people can use such cars daily to run their usual routines.