Audio Up Media × Machine Gun Kelly – HALLOWEEN IN HELL

Audio Up Media has gathered an all-star line up of the music industry’s hottest and most relevant artists for a first of its kind, genre-busting horror/musical podcast. HALLOWEEN IN HELL is a four-part epic holiday podcast. Also, it features multi-platinum Interscope Records recording artist, actor and pop culture icon, Machine Gun Kelly (Colson Baker). As well as, acclaimed musician and performance artist Dana Dentata, multi-platinum 10K Projects recording artist and fashion icon iann dior, and recent 2020 XXL Freshman class recipient and multi-platinum RECORDS/Columbia Records’ recording artist 24kGoldn (at time of press 24kGoldn and dior hold the #26 slot on Billboard Hot 100).


Jared Gutstadt, CEO of Audio Up, and Machine Gun Kelly, created this podcast. It is a new take and homage to music horror hits like “The Rocky Horror Picture Show” meets the dark comedy of “The Nightmare Before Christmas.” It premiers October 10th via all podcast platforms. In addition, the series accompanies a four-part making-of documentary, as bonus content.

Written by Jimmy Jellinek (Webby nominated writer of the smash hit podcast, “Bear and a Banjo”) and created by Gutstadt (who has penned songs with and produced music for the likes of Bob Dylan, Lil Wayne, DJ Khaled, Timbaland and countless others), the horror/comedy/musical podcast is set during Halloween. 24kGoldn and metal mistress, Dana Dentata, find themselves trapped on a soundstage reminiscent of Hell. Also, there is a sadistic host who has lured them into a competition. It’s there they must impress a jury of the damned (R.Kelly & Phil Spector) and rescue themselves from the clutches of evil. With each of the cast playing fictional versions of themselves, these performers go on a journey to hell and back. Also, there is an original soundtrack that features new music from 24kGoldn, Dana Dentata, iann dior, and Machine Gun Kelly. Further release details are forthcoming.

Audio Up CEO Jared Gutstadt explains, “Halloween, much like other major holidays, deserves its own entertainment tent pole. While people focus on Christmas, we believe that Halloween is the time of year for folks to enjoy original content. I was always a fan of ‘The Rocky Horror Picture Show’ and ‘Nightmare Before Christmas,’ and we believe we’re creating an evergreen franchise that will allow us to unlock new stories every year with original music, possibly ending up in the realm of live or visual content. Machine Gun Kelly was an extremely logical and obvious partner for us. His brand pairs well with the season.”


Jimmy Jellinek wrote HALLOWEEN IN HELL, and Jared Gutstadt it. 24kGoldn, iann dior, Dana Dentata, and Machine Gun Kelly created the special music for the four-part holiday extravaganza. Gutstadt is the executive producer of the podcast for Audio Up Media. Steve Astephen reps Machine Gun Kelly by Steve Astephen at The Familie; WME and Electric Feel reps 24kGoldn; UTA and Electric Feel reps iann dior; and Dana Dentata is a recent signing to iconic hard rock label, Roadrunner.

The official soundtrack of HALLOWEEN IN HELL will be released by Audio Up Records. Also, it is produced/co-written by Gutstadt, with musical contributions from Machine Gun Kelly, 24kGoldn, iann dior, and Dana Dentata.


Audio Up is a podcast content production studio, housing a world of infinite, audio-based properties. Ran by founder and CEO Jared Gutstadt (formerly of the Jingle Punks), Audio Up is building an ecosystem of premium entertainment content within the music and audio space.  From fictional scripted podcasts, which include a Marvel-like universe of musicals, where the records themselves become the story foundation, to Dennis Quaid’s unfiltered interview series, The Dennissance, Audio Up’s goal is to create a new and innovative form of IP.  They are bringing audio blockbusters to life and taking this media from black and white, into technicolor. Their upcoming slate of projects include Uncle Drank: The Totally Hammered Podcast, Make It Up As We Go with Scarlett Burke, Miranda Lambert, Lindsay Ell and other huge country entertainment names, Finding Pierre, Ego System, S’ad Land and Hero The Band to name a few.


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