Social via Reebok for use by 360 Magazine

ASAP NAST × Reebok

Reebok and rap-fashion icon A$AP NAST’s NST2 brand have officially announced their second collaboration: a colorful, yet technical, take on Reebok’s Zig Kinetica II Edge, a new silhouette exploring the space between natural and developed worlds. The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok beginning November 26 before receiving a wider global release on November 27 via select retailers.

Dressed in Vector red, core black and regal purple blocking with pops of yellow across the upper, A$AP Nast’s take on the utilitarian Zig Kinetica II Edge expresses his love for color and technical performance. Also made clear by the shoe is Nast’s passion for style and design emblematic of a modern movement in rap. “You kinda have to have the full package to make it now,” explains Nast. “People don’t wanna listen to rappers who don’t have good style.”

Key design elements include:

  • Textile base upper with stitch overlays and rubberized grid print.
  • ‘Ghost camo’ aesthetic reinterpreted through asymmetrical eye stay layout. 
  • Floatride Fuel midsole paired with Zig Energy Shell provides cushioning and stability.
  • Floatride Energy forefoot for enhanced underfoot cushioning.
  • Made from 30% minimum pre-consumer recycled content, the Vibram Ecostep lugged outsole is abrasion-resisting and ensures grip and foot protection.

In 2020, Reebok’s Zig Kinetica ushered in a new era for its historic ZigTech of the 2010’s. Fast forward to fall 2021 and Reebok revealed the franchise’s latest with a new iteration of Zig Kinetica II featuring Vibram Ecostep technology–the Zig Kinetica II Edge–showcasing the brand’s overbuilt design DNA with functionality at its core. The shoe’s versatile blend of technical and creative–classic and contemporary–paired with Nast’s outside-the-box disposition toward style and music, makes it an ideal fit for this story.  

The unisex A$AP Nast x Reebok Zig Kinetica II Edge ($150, GY5805) is available exclusively from Reebok beginning November 26 before receiving a wider global release on November 27 via select retailers.

About A$AP NAST

A$AP Nast is one of the best-known members of A$AP Mob, a popular hip-hop group which also counts A$AP Rocky and A$AP Ferg as part of its crew. Nast, while being a hip-hop artist first and foremost, is also easily the best-dressed member of the collective.” – GQ Magazine.

September 2020, Reebok has collaboration with A$AP Nast on Reebok’s “Write Your Legacy” campaign which debuted in honor of the all-new Classic Leather Legacy.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit–whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

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