Splendid, the lifestyle brand celebrated for its iconic soft fabrics, announces its Fall 2025 collection with content creator Becky Hillyard of @Cellajaneblog. Launching today, the collection introduces plush knits, lived-in layers, and Splendid’s best-selling Icon Coat in a new cropped silhouette, all in a refined palette of Rosewood, Truffle, Caramel, Snow, and Black – fall’s softest staples designed for life’s most cozy moments.
“Fall 2025 is all about effortless transitions – those pieces that see you through the entire season. From sleek new yarns to cozy bouclé textures to a bold wine statement shade, these pieces were thoughtfully created to wrap you in comfort without sacrificing polish. These are the soft layers you’ll reach for again and again, crafted for cozy days and cool nights alike.”—Becky Hillyard
The launch marks a new chapter in the longstanding partnership, evolving from solely womenswear into a full family and lifestyle collection. Encompassing everyday staples and accessories fit for kids and men, Splendid and Becky continue to blend chic comfort with everyday moments.
Extending beyond the closet, the collection now offers home fragrance including a candle and room spray inspired by Becky’s home. The expansion reflects both Splendid’s commitment to soft, elevated essentials and Becky’s influence as a tastemaker who inspires effortless, modern living.
The collection is available on Splendid.com and at Splendid stores nationwide ranging between $38 & $168. Select styles are also available to shop at Dillard’s, Nordstrom and Shopbop.
About Cella Jane Blog + Becky Hillyard
Cella Jane Blog is a personal life and personal style blog written by Becky Hillyard. Founded in 2012 as an outlet for Becky’s love for fashion and beauty, Cella Jane became a place to showcase and document her personal style on a daily basis. Today, readers can expect to see topics ranging from fashion, beauty, fitness, motherhood, and much more. Posts are published four times per week, on average. Cella Jane, named after Becky’s grandmother, has allowed her to connect with the everyday gal and offer style inspiration and advice along the way. The Cella Jane reader is the everyday woman: she loves to see the latest fashion trends, hear about the best beauty tips and advice on how to have a healthy balance in life. Becky Hillyard has worked with a handful of fashion brands and labels, including Splendid, Nordstrom, Nike, Free People, Coach, Kendra Scott, Kate Spade, Macy’s, and has been featured in InStyle Magazine, People StyleWatch & Marie Claire. She currently lives in Kansas City with her husband, their daughter Sutton and their two sons, Greyson and Harrison.
About Splendid
Starting as the leading premium tee in the market 20 years ago, Splendid now has reach in almost every category—all of which highlight the soft and luxurious fabrics the brand is known for. With an uncomplicated, timeless aesthetic, Splendid has come to be so much more than a t-shirt—it’s a lifestyle. At Splendid, our aim is to uplift women to feel their best. We make clothing that’s effortlessly put together, that looks great and feels even better. Splendid can be found at its retail locations in the US as well as at high-end department and specialty stores. For a full listing of stores, to shop online or for additional brand information, visit their site.
Follow Splendid on Instagram.
