image from Nina Lee for use by 360 Magazine


DJ & Soulection cofounder, Joe Kay, goes deep through SoundCloud “crates” to surface hidden gems from artists and fans driving the “Sound of Tomorrow.”

SoundCloud’s “Digging with Joe Kay,” a live and interactive music discovery series, is back with new episodes starting July 28th at 11am PT / 2pm ET on SoundCloud’s Twitch channel.

Hosted by DJ, and visionary co-founder of the independent music platform, label, and artist collective Soulection, Joe Kay, this bi-weekly show once again brings together the unique music discovery experience found only on SoundCloud with Kay’s expertise and real world storytelling to connect artists and fans with the most exciting undiscovered tracks on the platform.

“Digging with Joe Kay” debuted in May 2020 as part of SoundCloud’s launch on Twitch. The show quickly became a fan-favorite among listeners and creators eager to check out Kay’s rare finds from some of the hottest underground artists across genres, sounds and identities first on SoundCloud before breaking anywhere else.

During the show, artists and fans can live chat directly with Kay, get tips on what makes a particular track stand out, comment on the picks, give shoutouts and promote their own latest drops in the live chat. Following each episode, fans can revisit highlights on SoundCloud in a “Digging with Joe Kay” playlist updated with new, standout tracks played during the live show each week.

“SoundCloud is one of my favorite sources of inspiration when it comes to finding new artists, demos, edits and DJ’s mixes/radio shows from all over the world,” says Joe Kay. “I tap in to the SoundCloud matrix when I need to dig deeper.”

“Digging with Joe Kay” captures that real-time moment of music discovery when you are introduced to a new sound or under-the-radar artists by a trusted creator and dedicated music fan, like Kay, and bring your own voice to the conversation,” said Leon Sherman, Director of Editorial at SoundCloud. “With tracks from over 30 million creators across the globe, we are always excited to work with Joe, one of the most influential artists, tastemakers and leaders on the music scene, to surface the future stars that first share their work with the world on SoundCloud.”

“Digging with Joe Kay” will launch on Wednesday, July 28 at 11am PT / 2pm ET on SoundCloud’s Twitch, Facebook and YouTube channels. For the latest on “Digging with Joe Kay,” stay tuned to SoundCloud’s Twitter and Instagram, and subscribe to SoundCloud’s Twitch channel HERE.

Leave a Reply