Corso Millner Group (CMG) closed out a defining three weeks in in Coachella Valley with the triumphant return of Rodeo Nights at the exclusive ZENYARA, produced in partnership with Framework and in association with Tao Hospitality Group and Dorsia. The Western-tinged celebration, in addition to its sister series Desert Nights and multiple high-profile brand activations orchestrated by CMG on the festival grounds, attracted A-list talent throughout the festival season while reinforcing the experiential agency as a leader in cultural curation.
Corso Millner Group left an indelible mark at Coachella Music Festival this year. The Red Bull Mirage returned to the desert for the second year, continuing to redefine festival hospitality, with the Red Bull Mirage Verandas operated in partnership with the Framework team helping shape the experience. Coachella festival goers experienced Red Bull Mirage with slushies, elevated Quasar stage views, and daily surprises—open to all across both weekends. The space featured exclusive Nobu omakase service—infusing fine-dining into festival culture—as well as DoorDash delivery, while musical performances by Murda Beatz, DJ Fifi, Tinashe, a surprise performance by Rauw Alejandro, and more created intimate experiences within the larger festival ecosystem.
Likewise, Heineken House hosted performances by hip-hop legend Big Boi, rapper Wale, electronic artist Zerb, dancehall icon Sean Paul, and rock band Motion City Soundtrack across multiple days. Additional brand activations for GAP, Medicube, and HBO’s Euphoria for the first ever premiere screening on festival grounds, further underscored CMG’s comprehensive approach to crafting standout experiences across the Empire Polo Club grounds that seamlessly fold brands into the music industry’s biggest cultural moments.
Credit: Kursza Media
