Pat McGrath Louis Vuitton beauty photographed by Steven Meisel via Vaughn Lowery's 360 MAGAZINE.

Louis Vuitton Introduces La Beauté w/ Pat McGrath as Creative Director

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The Maison announces the debut of La Beauté: a make-up line that introduces a highly curated offering of the finest quality make-up, housed in objets d’art designed to be kept forever. 

Dame Pat McGrath, DBE, joins the Maison as Creative Director, Cosmetics for La Beauté. She brings three decades of boundary-pushing artistry to a house known for avant-garde expression. As with the Maison’s most iconic pieces across fashion, accessories, and fragrance, every detail has been considered refined and perfected. 

The debut collection includes: 

  • Lipstick: 55 shades in creamy satin and velvety matte finishes, each infused with a signature fragrance exclusive to the collection 
  • LV Baume: A curated wardrobe of 10 sheer glow shades that nourish and enhance lips 
  • LV Ombres: Available in 8 colorways, each palette is composed of four eyeshadows

Each product is designed to be a keepsake and was conceived by renowned industrial designer Konstantin Grcic and made to be minimalist yet luxurious.

The collection will also debut with a Vanity Trunk and a dedicated line of small leather goods. La Beauté will be available starting August 29th in select Louis Vuitton stores and on LouisVuitton.com

Pat McGrath Louis Vuitton beauty photographed by Steven Meisel via Vaughn Lowery's 360 MAGAZINE.
Pat McGrath Louis Vuitton beauty photographed by Steven Meisel via Vaughn Lowery's 360 MAGAZINE.
Pat McGrath Louis Vuitton beauty photographed by Steven Meisel via Vaughn Lowery's 360 MAGAZINE.