VeganSmart uses music to entertain and educate on benefits of a Vegan lifestyle
In the Hip-Hop industry “beefs” among industry heavy weights are quite common and usually addressed in the studio with a diss track. The brand that has successfully built a bridge between hip-hop and health, VeganSmart, is addressing their “beef” with…well…beef and other factors that lead to diet related illness such as diabetes, hyper tension and heart disease with in a new track titled “Wise Words.”
The single features John Lewis, better known as The Bad Ass Vegan, who drops his dope rhymes, combined with his knowledge, on living a plant-based lifestyle. Lyrics such as “No, it’s not your fault/there’s education out that nobody taught from the time you were born. They got you ready for GMO pork, as a kid when they introduced you to a spork. Man, they’ll put anything together because they know you’ll eat anything they tell ya,” are used not to shame or judge, but encourage people to pay attention to what they are putting in their bodies. Hip-Hop influencers Styles P, DJ Envy, Angela Yee, Lil Cease and even Moby make appearances in the video that accompanies the track.
VeganSmart is focused on addressing nutrition-related chronic diseases in underserved communities through education and by offering plant-based solutions to satisfy hunger and improve overall health. Their efforts to spread this message have been successful thanks to a partnership with rapper Styles P and his chain of Juices for Life juice bars. The team has also garnered support in bringing health education to underserved communities from Kappa Alpha Psi® Fraternity Inc.
Claude Tellis and Kareem Cook, VeganSmart co-founders and college friends, have always sought to educate and provide consumers with healthy food choices that would prevent them from diet related illness and poor health. They were responsible for having the state of California ban junk food from vending machines in every Los Angeles public high school and middle school. While banning junk foods in schools across LA is a tremendous accomplishment the men were unsatisfied. They wanted a larger platform to help Americans prevent common illnesses that plague the United States. Both Kareem and Claude’s families and many Americans across the country suffer from hypertension and diabetes, diseases that can be prevented or managed primarily based on diet. This passion lead them to launch of VeganSmart, a line of all-in-one, nutritional shakes. Co-developed with Health and Wellness Expert and Partner, John Lewis, the brand continues to motivate other health and wellness advocates.
With no artificial sweeteners, flavors, colors, preservatives, dairy, eggs, gluten or soy, VeganSmart shakes go beyond classic flavors like chocolate and vanilla, with delicious varieties including Wild Berries, Chai, and their newest line, Love is Love that includes flavors like Cookies N’ Cream and Chocolate Raspberry.