Deadmau5 is a renowned Canadian disk jockey, musician, and producer whose official name is Joel Thomas Zimmerman. He is also known for his music label mau5trap, which he started in 2007. As part of the plan to expand his music empire, Deadmau5 has partnered with UTA and established Extreme Music to launch beathau5, a new music label focusing on producing dance music. The main target of the content is meant for advertisements, film, and TV industry.
In the past, Deadmau5 has partnered with multiple companies and collaborated with different artists, including Rob Swire and Sofia Toufa. His previous works have earned him more than five Grammy Award nominations and numerous deals. For instance, he teamed up with Xbox to play PUBG.
He also worked with Microgaming, a software provider, to produce a branded video slot currently available in various top online casino sites in South Africa such as Casino Lab. The UTA negotiated deal is meant to enable Deadmau5 to reach a wider audience while providing his fans with exclusive music content.
The core duty of the Sony Music library division, Extreme Music, is to help in the production and distribution of the libraries that the Beathau5 label will be producing during the partnership. Currently, Extreme Music is working with Junkie XL, among other artists aiding in different distribution levels.
In Spring, Beathau5 will put out five albums that Deadmau5 will personally work on compiling the entire music library of the project. The albums will contain music from numerous Mau5trap artists, both established and new. In addition, each library will be certified for screens, and according to Deadmau5, TV and film industry will finally have unlimited access to unique electronic music sounds for any project they may have. This news comes amid news of new music releases from numerous other stars.
Every album release will be accompanied by NTFs from an artist whom the parties are yet to mention. A statement released by Russell Emanuel, the CEO of Extreme Music, shows he is enthusiastic about the project. He also confirmed that Extreme Music company has worked with multiple electronic music artists, but they have never gone further to create a label which is a huge accomplishment.
Additionally, the CEO mentioned that they are ready to find the right ears for the upcoming Beathau5 projects. On the other hand, Zimmerman confirmed that partnering with Extreme Music is the right move since it is the company that will play a major role in finding the right audience and market for the upcoming project. Recently, Deadmau5 and his label mau5trap have scored incredible deals, with artists such as Maison Ware scoring a deal with Spree, an on-screen production by Hulu.
Also, at the beginning of 2020, Zimmerman launched hau5trap. The record label is meant to produce house music exclusively to millions of fans across the globe. That was followed by a tech company called PIXELYNX which Zimmerman established alongside Richie Hawtin, an electronic music pioneer who goes by the stage name Plastikman.
These achievements show Joel Thomas Zimmerman, aka Deadmau5, will steer the new Beathau5 label in the right direction. Besides UTA, Deadmau5’s record label mau5trap is represented by Seven20 Entertainment, an international entertainment in Tech, Music, and Gaming, as well as LaPolt Law, P.C. However, Deadmau5 is given the rights to produce the creative content, whereas the other companies handle distribution.