ADIDAS ORIGINALS AND GLORILLA TO CELEBRATE HBCU EXCELLENCE AT 2025 GRAMBLING STATE BAYOU CLASSIC
adidas Originals and Grambling State University announce a powerful collaboration bringing GRAMMY nominated hitmaker GloRilla, Grambling State University’s World-Famed Tiger Marching Band, and the Orchesis Dance Company together for an unforgettable halftime performance at the 2025 Bayou Classic on November 29 at the Caesars Superdome. This moment marks a celebration of HBCU excellence, creative collaboration, and adidas’ ongoing investment in institutions that shape the future of sport and culture.
The performance unites music, movement, and tradition on one of the most iconic stages in Black college culture. The multi-platinum powerhouse artist, GloRilla – fresh off the success of her debut album Glorious and her sold-out 2025 tour – will share the spotlight with Grambling State’s legendary performing arts programs, creating a cultural crescendo that honors HBCU heritage while propelling it forward.
In partnership with Orchesis Director and Grambling alumna J’aime Griffith, adidas’ LA WRKSHP co-created custom costumes for the dance company, spotlighting women at the forefront of creativity, craftsmanship, and cultural influence.
“The Bayou Classic is a huge moment for HBCU culture and performing with adidas and Grambling State is really special,” said GloRilla. “Being on the field with these students, seeing them represent their school and community is powerful.”
The performance will showcase the signature precision and artistry of the World-Famed Tiger Marching Band and Orchesis Dance Company, whose legacy spans over a century of distinction. By bringing GloRilla’s energy and Memphis sound into conversation with Grambling’s storied tradition, adidas creates a moment that bridges generations of Black achievement.
This moment extends beyond performance, spotlighting adidas’ long-term partnership with Grambling State University as a model for how the brand empowers HBCU athletes and creative programs. Through NIL education, career development pathways, and creative collaboration, adidas is investing in the next generation of leaders, creators, and innovators.
The 2025 Bayou Classic, featuring the historic rivalry between Grambling State University and Southern University, takes place on November 29 at 3:00 PM CT at the Caesars Superdome in New Orleans. The halftime performance will be broadcast nationally on NBC and Peacock.
