LARA WORTHINGTON FRONTS SEA FOLLY’S NEW DIRECTIONAL COLLECTION IN LIVE AT THE BEACH CAMPAIGN.
Seafolly is proud to announce the launch of the latest Live The Beach Campaign featuring
iconic Australian beauty Lara Worthington. Shot by Darren McDonald at Callala Beach, with the essence of stunning Australian beaches at its heart, the campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian.
This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials. Encouraging Australians to adventure in their own backyards and to enjoy our beautiful
home whilst wearing pieces that inspire international confidence. At the core of the range Seafolly have combined new developments in sustainability and wearability with cutting-edge fabrics from Europe, textiles made from recycled fibres and quick dry cups to keep you comfortable and confident on and off the sand.
Seafolly’s sustainable approach starts with innovation. From the production of their first pieces in 1975 to the introduction of dynamic styles, pioneering fabrics, and technologies, they are always striving to push boundaries and create the highest quality products for their customers around the world. This season more so than ever, Seafolly have invested in new innovative fabrics and processes to further them along their journey to sustainability. Cleo packs a punch, combining a 70’s inspired chevron jacquard created in collaboration with a French mill whose
fabrics date back to 1904 and using the only integrated knitting machine in the world. The twinkling Twilight collection is this season’s showstopper, fusing simple, sophisticated styling with a hint of 70’s glam. Swim styles have been crafted from a lurex fabrication, developed with a recycled Nylon base are perfect for long summer days in the sun and romantic starlight rendezvous. Laguna will bathe you in the shadows of summer palms, with a bold floral print
that pops from the darkness with strong brushstrokes of olive and white akin to shady beachside palms beneath the blazing summer sun. Digitally printed on a recycled rope style texture base, this collection is tactile, connecting you to nature through style and fabrication.
Nature is reimagined with the Mandalay collection featuring an abstract animal print that blurs lines and pushes boundaries, using a recycled Nylon base this unique collection screams sophistication with an adventurous attitude. Soft Spot is a play on polkadots, with organic geometric retro shapes scaled and spliced to produce a sophisticated,
minimalist print. Boheme’s bold beauty inspires romance and adventure, the embodiment of a free, feminine spirit. Made for the robust Australian beach lifestyle, the Seafolly Sea Dive and Active ranges are sleek and sporty, designed to wear on the beach, in the water, and everything in between.
The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. Celebrate the new collection with us though #LiveTheBeach #AlwaysSeafolly
The collection is available to shop on the Seafolly website, Seafolly Concept stores and selected wholesale partners from 9 July 2021.
THE SEAFOLLY STORY
We’re Seafolly. Swim and beachwear founded on fit, quality, and style. Born on the beaches of Sydney, Australia in 1975. Seafolly is made for living. We’re not afraid to do it; explore it, seek it and live it. Seafolly’s mission is to make all women feel confident at the beach through high quality and innovative swimwear that delivers on fashionability and never compromises on fit.
Seafolly is sold in over 1,600 doors in 51 countries, through its retail stores, ecommerce site, leading retailers and major online sites. There are 25 Seafolly stores (21 in Australia and 4 in Singapore).