Louis Vuitton announces the PreFall 2026 Collection by Men’s Creative Director Pharrell Williams. Zooming in on the microcosm of park life, it paints a portrait of the humans who inhabit the urban oasis of New York City and the activities that shape their wardrobes.
Reflected in its every character – from tennis players and skaters to families and flaneurs – the revitalising energy of the park generates a lightness of being present in silhouette, palette and materials exhilarated by the feeling of summer in the city.
The multicultural melting pot of Central Park – which morphs from the Upper East Side into Harlem – serves as a representation of the LVERS ideology: the notion of a diverse global community connected by the values of Louis Vuitton and the creativity, quality and discernment its iconography symbolises.
